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Search returned: 234 document(s).
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Comparing Project Management Tools
Money Slides September 19, 2024Grant Thornton breaks down the capabilities of the project management tools Wrike, Asana, Mavenlink, and ADO (Azure DevOps) as they apply to marketing operations.
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The Attention Garnered by Each Media Channel, by the Numbers
Money Slides September 19, 2024National CineMedia (NCM) shares research that calculates the number of seconds during which viewers watch advertising on different media channels, including cinema, live sports, YouTube, Roku, Facebook, Instagram, TikTok, and mobile, among others.
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Quantifying the Reach of Each Marketing Channel
Money Slides September 5, 2024TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Quantifying the Time Consumers Spend with Each Marketing Channel
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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What Percentage of Streaming Is Viewed Ad-Free
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares research that calculates the percentage of viewers with ad-free subscriptions to each of the major streaming platforms, including Discovery+, Disney+, Netflix, Hulu, Peacock, Max, and Paramount+.
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Ranking Marketers' Most Frequently Used Retail Media Networks
Money Slides September 5, 2024The ANA shares the results of a survey that identifies the ten retail media networks that marketers use most — a list that includes the likes of industry behemoths such as Walmart Connect, Amazon Advertising, and Target Roundel, but also smaller players such as Instacart, Sam’s, Costco, and Dollar General.
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How Different Browsers Handle Cookies
Money Slides August 20, 2024Marketing platform Adroll breaks down each internet browser’s approach to handling first- and third-party cookies. Chrome, Safari, Edge, Firefox, and Opera are all covered.
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The Popularity of Gaming, Esports, and Streamers by Age Group
Money Slides August 6, 2024Comscore shares data that reveals the relative popularity of gaming, Esports, and live streaming among generation Z, millennials, generation X, and Baby Boomers.
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The Statistics on Cord-Cutting
Money Slides August 6, 2024Comscore shares research into the practice of cord-cutting, quantifying the prevalence of the behavior among all households, and then drilling down with further granularity for the 18-to-24-year-old and 25-to-34-year-old age brackets.
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The Top Ten Streaming Services for Millennials and Gen Z
Money Slides August 6, 2024Comscore calculates the number of households subscribing to each streaming platform, with a special breakdown for millennials and members of generation Z.
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Where Men Prefer to Buy Their Personal Care Products, by the Numbers
Money Slides August 1, 2024MANSACPED’s CMO Marcelo Kertész shares the results of a survey of nearly 400 men detailing the places where they prefer to shop for personal care items.
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Average SaaS Portfolio Size by Company Size
Money Slides July 31, 2024HubSpot’s Scott Brinker shares data that breaks down the average number of software-as-a-service subscriptions held by companies based on their size, showing changes from 2023 to 2024. The findings thereby shed light on organizations’ approaches to their MarTech stacks.
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Programmatic Ad Revenue, 2019-2023
Money Slides July 31, 2024At the ANA’s 2024 Digital and Social Media Conference, ANA CEO Bob Liodice shared data charting the growth in programmatic ad revenue from 2019 to 2023.
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Charted: Gaming Genre Preferences by Device Type
Money Slides July 23, 2024Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.
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How Gamers' Device Preferences Affect Their Willingness to Spend on Games
Money Slides July 23, 2024Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.
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The Ages and Incomes of Gamers, by the Numbers
Money Slides July 23, 2024Comscore shares data that breaks down the percentage of gamers in each age demographic and each household income bracket.
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Consumer Perceptions of Women in Ads, by the Numbers
Money Slides July 19, 2024SeeHer and LG Ads share research that illuminates perceptions of how women are portrayed in ads and how these perceptions have shifted between 2021 and 2023.
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Female Behaviors While Watching CTV and After Seeing an Ad on CTV
Money Slides July 19, 2024SeeHer and LG Ads share research that reveals the activities that women most often engage in while watching CTV, as well as the activities that they most frequently perform after seeing an ad on CTV.
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In 2023, Diverse-Owned Media Climbed to 2.5 percent of the Mix
Money Slides July 12, 2024Marketing solutions provider Guideline shares data that illustrates the gains made by diverse-owned media in the 2020s.
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The 2020s: A New Era of Digital's Global Preeminence Over Linear TV
Money Slides June 25, 2024Marketing solutions provider Guideline tracks the proportion of media mix devoted to digital, on the one hand, and linear TV, on the other, in the first quarters of 2022, 2023, and 2024 in the U.S., the U.K., China, Australia, Canada, and New Zealand.
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