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Search returned: 358 document(s).
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Data Shows How Inclusivity Drives Business Growth
POVs October 3, 2024In this POV, AIMM’s Lisette Arsuaga makes a data-driven case for why investing in inclusivity can be a game changer for your brand’s bottom line.
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Here Come the Ho Ho Ho-lidays
Knowledge Partners October 1, 2024This infographic from Inspira helps marketers understand what shoppers are looking for this holiday season, covering their motivations and likely purchase journeys.
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Pharmaceutical Company Uses Small Budget to Create a Bold Metro Station Campaign for TikTok
Smarties Awards September 30, 2024Jamp Pharmaceutical’s throat lozenge, Valda, utilized its small budget to create a bold marketing campaign using a heavy metal choir to drive awareness to its product through its target audience’s most used social media platform, TikTok.
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Throat Lozenge Brand Uses Memorable Subway Performance for Brand Awareness
Smarties Awards September 30, 2024The throat lozenge brand Valda utilized its limited budget for a memorable subway performance which drove brand awareness and sales in Canada.
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Amazon Promotes a Streaming Rom-Com with Influencers and a Social Media Campaign
Smarties Awards September 30, 2024Amazon sparked viral social media buzz for a streaming show in India with a clever play on a character’s name.
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Five Ways You Can Innovate on a Shoestring Budget
POVs September 30, 2024Marketing Futures podcast host Mike Berberich shares how real, meaningful innovation can be achieved, even if your organization’s purse strings are very tight.
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This Is What Marketers Can Do to Comply with the U.S.’s Patchwork of Data Privacy Laws
Podcast Clips September 30, 2024Chris Oswald, EVP and head of law, ethics, and government relations at the ANA, gave his take on what brands and marketers can do to ensure they comply with the now dozens of data privacy laws that exist across the U.S.
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Ad Taxes Would Be a Disaster: Here’s What You Can Do to Stop Them
Podcast Clips September 30, 2024The ANA’s Chris Oswald provides an update on where Congress stands with eliminating the advertising tax deduction and shares what marketing professionals and brands can do right now to ensure it doesn’t happen.
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How Nonprofits Connect with the Next Generation of Donors
Podcast Clips September 30, 2024Save the Children’s Nicole O’Connor discussed her organization’s strategy for connecting with gen Z donors.
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Unlocking LGBTQ+ Loyalty in the Grocery and Household Verticals
Knowledge Partners September 26, 2024This report from Revry examines the purchasing behavior, brand loyalty, and perceptions of LGBTQ+ consumers in the grocery and household verticals, comparing brands that are viewed as allies and those that are not.
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AI-Powered Email Creative: Revolutionizing Digital Marketing
Event Recaps September 25, 2024Matt Caldwell from Denada explored the transformative impact of AI on email marketing creative, showcasing innovative tools and presenting a case study on how AI enhances creative workflows and boosts productivity in email campaigns.
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With Great Purpose Comes Great Responsibility
POVs September 18, 2024Beyond Profit host Ken Beaulieu shares some tips for how your organization can ensure that every single stakeholder embodies the brand purpose, improving the odds that it feels authentic to consumers.
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What Are the Biggest Relationship Marketing Measurement Challenges?
Podcast Clips September 13, 2024Jamie Gier, CMO at DexCare, shared what she believes is the biggest challenge when it comes to relationship marketing measurement during an episode of Champions of Growth.
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“Bravery in Marketing” Is About to Be Your Only Brand Differentiator
Podcast Clips September 12, 2024Stephani Estes, chief media officer at Goodway Group, discussed balancing data analysis and bravery in creative decision making to ensure your brand’s creativity is differentiated in a growing sea of sameness.
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What’s the Secret to Finding Your Purpose in the Workplace?
Podcast Clips September 12, 2024Lan Phan, CEO of Community of Seven, offered her thoughts on how marketing and other business professionals can both identify their ideal professional purpose and then take steps to lean into that purpose.
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Creating Resilient Brands Through Creativity
Event Recaps September 10, 2024Mark Miller from Team One and Mikaila Ulmer from Me & the Bees Lemonade explored strategies for building long-lasting brands in a rapidly changing business environment, emphasizing the importance of creativity and forward-thinking approaches.
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Is the Agency Model Broken?
POVs September 4, 2024Matthew Schwartz shares a few tips on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results.
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Eight Tips for Aligning MarTech with Strategy
Training Takeaways August 9, 2024Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
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How Smoothie King Created Summer’s Biggest Thirst Trap Without a Budget
Budgeting Brilliance August 7, 2024When Smoothie King was preparing to launch its X-Treme Watermelon Smoothie in 2023, the brand faced several challenges: a peak summer season crowded with promotions, a tight five-day timeline, and a vacant media budget.
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Abandoning Your Brand Purpose During Tough Times Means It’s Basically Worthless
Podcast Clips July 31, 2024On Beyond Profit, Good Stuff Partners’s Adrian Power explains why brands should be inviting shakeholders to scrutinize their purpose.
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