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Women's Sports Could Be a Net Win for Marketers
Trends and Technology October 4, 2024Brand advertisers are scrambling to partner with the expanding number of women's sports leagues, including the WNBA, the Professional Women's Hockey League, and the National Women's Soccer League. The field presents growing opportunities for marketers, what with women's elite sports expected to generate more than $1 billion in revenue for the first time in 2024, a 300 percent spike from 2021.
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Global CMO Growth Council Inclusive and Sustainable Marketing Working Team Case Studies
CMO Content October 3, 2024These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.
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Building a Multicultural Fan Base
Pulse October 2, 2024Kim Davis is Senior Executive Vice President of Social Impact, Growth Initiatives & Legislative Affairs and Jennifer Ekeleme is Vice President of Multicultural Engagement and Integration at the National Hockey League (NHL). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kim and Jennifer for a pre-conference interview in which they discussed their inclusion strategies for building a multicultural fan base in traditional sports.
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Customer Journey Maps
ASK Answers October 2, 2024How can I utilize customer journey maps to best connect with consumers?
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Here Come the Ho Ho Ho-lidays
Knowledge Partners October 1, 2024This infographic from Inspira helps marketers understand what shoppers are looking for this holiday season, covering their motivations and likely purchase journeys.
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Magnum Redefines Ice Cream Luxury for Gen Z
Smarties Awards September 30, 2024Unilever's Magnum ice cream brand transformed its annual Cannes Film Festival event into a generation Z-focused, multi-channel campaign, significantly boosting brand awareness, engagement, and sales.
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adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
Smarties Awards September 30, 2024In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
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How Mastercard Utilized Audio
Smarties Awards September 30, 2024Mastercard’s “smart activation idea driven by local insights” developed into a campaign to connect the brand, UCL, and Football Passion.
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This Game Brought Bruce Lee Back to Life
Smarties Awards September 30, 2024To level up its ambassador game after Vo Lam Truyen Ky 1 Mobile's use of 3D Tran Thanh character, VLTKMAX decided to go international.
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Chief Island Officer
Smarties Awards September 30, 2024In a saturated market, it was imperative to drive talkability, buzz, engagement and consideration for Yas Island and make the destination famous through a globally renowned celebrity attaining the “Chief Island Officer” role.
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How Vaseline Created a Skincare Search Engine That Prioritized Diverse Representation
Smarties Awards September 30, 2024In response to a glaring lack of representation for people of color when searching for skin-related issues online, Vaseline created a first-of-its-kind search platform to remove equitable barriers and address the longstanding bias in skin care.
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How La Vie Raised Brand Preference
Smarties Awards September 30, 2024To stand out in the year of many birthday celebrations, Nestle’s campaign aimed for insightful creative strategy to celebrate its own 30th brand birthday.
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Clear Twitch
Smarties Awards September 30, 2024To increase its market share and reclaim the leadership, Clear needed to introduce an innovative, new anti-dandruff shampoo and body line.
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Cif Leveraged Influencers to Launch Its New Degreaser
Smarties Awards September 30, 2024Cif’s solution to the challenge of launching the new Cif Cream Spray Ultra Grease Degreaser Lemon was prioritizing gender inclusivity.
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How Clear’s Scalp Shampoo Campaign Leveraged TikTok
Smarties Awards September 30, 2024Scalpceuticals and Scalp Pro are uniquely crafted for male and female consumers individually, who are between the ages of 18 to 44 and facing hair loss issues — and not being able to find solutions to their problems via mass products.
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Elidor Created an Omnichannel Campaign to Support Turkish Women Amid a Natural Disaster
Smarties Awards September 30, 2024Elidor created an omnichannel, purpose-driven campaign to support Turkish women’s emotional, social, and professional well-being after the February 6 earthquakes.
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How Sunquick Found Influencer Success in an Unlikely Spot
Smarties Awards September 30, 2024Faced with a highly competitive sales period and a smaller budget than its competition, Sunquick chose a unique path, partnering with individuals who weren’t quite viewed as “influencers,” but who held the key to brand and business success for the fruit juice company.
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How Starward Flipped the Script on Traditional Whisky Advertising
Smarties Awards September 30, 2024With its “Whisky Advertising Done Different," Starward flipped the script on traditional whisky advertising, creating a sophisticated, data-driven, and digital activation that targeted younger and female consumers.
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This Energy Drink Brand Used Rewards to Convince Users to Create a Ton of Content
Smarties Awards September 30, 2024Sting used the appeal of valuable rewards to coax users into creating content using the brand’s custom augmented reality (AR) filter, which was then leveraged in a campaign to drive brand recognition and, ultimately, sales.
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Domestos Helps Kids Practice Better Bathroom Hygiene
Smarties Awards September 30, 2024In response to the devastating earthquake that rocked Turkey in early 2023, home cleaning product brand Domestos pivoted the focus of a long-term project to promote youth hygiene and provide support to schools affected by the disaster.
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