JP5574952B2 - Recommendation system, recommendation method, and recommendation program - Google Patents

Description

  The present invention relates to a recommendation system, a recommendation method, and a recommendation program for recommending web content related to program content to viewers of the program content.

  In terrestrial digital broadcasting, BS (Broadcasting Satellite) / CS (Communication Satellite) digital broadcasting, and VOD (Video On Demand), so-called metadata is broadcast or distributed together with program content. The metadata includes, for example, basic information such as the channel number being viewed, as well as related information such as a program name, program genre, performer name, TV station name, and related keywords by EPG (Electric Program Guide). Also, information related to the contents of program content such as text data of teletext is included.

  On the other hand, if the viewer wants to search on the Internet to find out what he / she is interested in in the program content being viewed, he / she writes down or remembers keywords related to his / her interest. However, there was a problem that the viewer had to search and examine it. Therefore, a keyword included in an EPG extracted from a television broadcast signal in a device in which a digital broadcast receiving device (set top box) is connected to a television receiver and the digital broadcast receiving device is connected to a personal computer (PC). Discloses a method of searching the Internet through a PC and displaying web content related to program content on the PC (for example, Patent Document 1).

JP 2004-023345 A

  However, in the method described in Patent Document 1, the viewer can obtain the web content of the information related to the program content and the information related to the performer of the program content without the viewer searching and searching on the Internet. There was a problem that web contents that did not match the viewer's preference were also included. In addition, when the number of web contents acquired from the Internet is large, there is a problem that it is difficult for viewers to search for web contents that suit their own tastes.

  Therefore, the present invention has been made in view of the above-described problems, and provides a recommendation system, a recommendation method, and a recommendation program for recommending web content that matches a viewer's preference among web content related to program content. For the purpose.

  The present invention proposes the following matters in order to solve the above problems. In addition, in order to make an understanding easy, although the code | symbol corresponding to embodiment of this invention is attached | subjected and demonstrated, it is not limited to this.

  (1) The present invention provides a content transmission server that broadcasts or distributes program content and information related to the program content, a content receiving device that receives the program content and information related to the program content, and the outside via a wireless communication line. A recommendation system that recommends information related to the program content to viewers of the program content, comprising: a portable terminal capable of wireless communication; and a communication service server owned by a provider that provides a communication service to the portable terminal. The recommendation system includes user profile storage means (for example, the user profile storage unit 24 in FIG. 1) for storing a profile including at least a history of browsing of the viewer's web content for each viewer, and receiving the content The device Based on the information about the program content received from the content transmission server, content search means for searching web contents on the Internet (for example, the content search unit 23 in FIG. 1) and the profile stored in the user profile storage means. In response, based on the information about the web content extracted from the web content searched by the content search means, the recommendation information recommending the extracted web content to the viewer is created and transmitted to the mobile terminal Recommendation information creation means (for example, the recommendation information creation section 25 in FIG. 1), and the portable terminal displays display information (for example, the display section 42 in FIG. 1) for displaying recommendation information received from the content receiving device. And the recommendation displayed on the display means. Operation input means (for example, the operation input unit 43 in FIG. 1) that receives an operation input of web content selected by the viewer from the information, and the communication service server operates with the operation input means. Browsing history storage means (for example, browsing history of FIG. 1) that stores a history of browsing of the viewer with respect to the web content recommended by the recommendation information displayed on the display means transmitted from the portable terminal in response to the input The recommendation system further includes an updating unit (for example, FIG. 1) that updates a profile stored in the user profile storage unit based on a history stored in the browsing history storage unit. The recommending system is provided with an updating unit 27).

  According to this invention, the user profile storage means stores, for each viewer, a profile including at least a history regarding browsing of the viewer's web content. The content search means searches for web content on the Internet based on information related to program content received from the content transmission server. According to the profile stored in the user profile storage unit, the recommendation information creation unit is a web content extracted by the viewer based on the web information related to the web content extracted from the web content searched by the content search unit. Recommendation information recommending is created and transmitted to the mobile terminal. The display means displays the recommendation information received from the content receiving device. The operation input means receives an operation input of web content selected by the viewer from the recommendation information displayed on the display means. The browsing history storage unit stores a history regarding browsing of the viewer with respect to the web content recommended by the recommendation information displayed on the display unit and transmitted from the portable terminal in response to the operation input by the operation input unit. The updating unit updates the profile stored in the user profile storage unit based on the history stored in the browsing history storage unit. Therefore, by feeding back to the profile the history of whether or not the viewer has browsed the web content recommended by the recommendation information, the latest viewer's preference tendency can be reflected in the profile. As a result, according to the latest viewer's preference tendency, by extracting the recommended web content from the web content related to the program content, the web content that matches the viewer's preference can be recommended.

  (2) The present invention proposes a recommendation system according to (1), wherein the profile includes attribute information representing an attribute of the viewer.

  According to the present invention, the profile includes attribute information indicating the attribute of the viewer. Therefore, by extracting the recommended web content from the web content related to the program content using the viewer's attributes along with the latest viewer's preference tendency based on the browsing history of the web content, the web content more matched to the viewer's preference Can be recommended.

  (3) The present invention proposes a recommendation system according to (1) or (2), wherein the profile includes a history of program content viewed or recorded by the viewer.

  According to the present invention, the profile includes a history of program content viewed or recorded by the viewer. Therefore, by using the latest viewer's preference tendency based on the browsing history of the web content and the viewer's preference tendency based on the viewing / recording history of the program content, it is possible to view more by extracting recommended web content from the web content related to the program content. Web content that matches the user's preferences can be recommended.

  (4) The present invention proposes a recommendation system according to (1) or (2), wherein the user profile storage means is provided in the content receiving device.

  According to the present invention, the user profile storage means is provided in the content receiving device. Therefore, it is possible to recommend web content that matches the viewer's preference while protecting the viewer's privacy without leaking the profile to the outside.

  (5) In the recommendation system of (4), the present invention is characterized in that the content receiving device includes profile transmission means for transmitting a profile stored in the user profile storage means to the content transmission server. A recommendation system is proposed.

  According to the present invention, the content receiving device includes the profile transmission unit that transmits the profile stored in the user profile storage unit to the content transmission server. Accordingly, a broadcast / distribution provider of program content can collect information on viewer preferences related to the program content.

  (6) The present invention proposes a recommendation system characterized in that, in the recommendation system of (1) to (3), the user profile storage means is provided in the content transmission server.

  According to the present invention, in the content receiving device, the user profile storage means is provided in the content transmission server. Therefore, the recommendation information can be transmitted as information regarding the program content that is broadcast or distributed together with the distribution of the program content. In addition, a broadcast / distribution company of program content can collect information on viewer preferences related to the program content.

  (7) The present invention provides a content transmission server that broadcasts or distributes program content and information related to the program content, a content receiving device that receives the program content and information related to the program content, and the outside via a wireless communication line. A recommendation method in a recommendation system, comprising: a portable terminal capable of wireless communication; and a communication service server owned by a provider that provides a communication service to the portable terminal, and recommends information related to the program content to a viewer of the program content A first step (for example, step S1 in FIG. 2) for searching for web content on the Internet based on information related to program content received from the content transmission server by the content receiving device, and the content Receive Based on information about the web content extracted from the web content searched in the first step according to a profile for each viewer including at least a history of browsing the web content of the viewer. Creating recommendation information for recommending the extracted web content to the user and transmitting it to the mobile terminal (for example, step S2 in FIG. 2), and the mobile terminal received from the content receiving device Third step for displaying recommendation information (for example, step S3 in FIG. 2), and operation of web content selected by the viewer from the recommendation information displayed by the portable terminal in the third step. 4th step (for example, step S4 of FIG. 2) which receives an input, and the said communication service server Stores a history of browsing of the viewer with respect to the web content recommended by the recommendation information displayed in the third step transmitted from the portable terminal in response to the operation input in the fourth step. A fifth step (for example, step S5 in FIG. 2) and a sixth step (for example, step S6 in FIG. 2) for updating the profile based on the history stored in the fifth step. The recommendation method characterized by including is proposed.

  According to the present invention, first, in the first step, the content receiving device searches for web content on the Internet based on information related to program content received from the content transmission server. Next, in the second step, the content receiving device extracts the web extracted from the web content searched in the first step according to the profile for each viewer including at least a history of browsing the viewer's web content. Based on the information about the content, recommendation information for recommending the extracted web content to the viewer is created and transmitted to the mobile terminal. Next, in the third step, the mobile terminal displays the recommendation information received from the content receiving device. Next, in the fourth step, the mobile terminal accepts an operation input of web content selected by the viewer from the recommendation information displayed in the third step. Next, in the fifth step, the communication service server views the web content recommended by the recommendation information displayed in the third step transmitted from the portable terminal in response to the operation input in the fourth step. The history regarding the browsing of the person is stored. Next, in the sixth step, the profile is updated based on the history stored in the fifth step. Therefore, by feeding back to the profile the history of whether or not the viewer has browsed the web content recommended by the recommendation information, the latest viewer's preference tendency can be reflected in the profile. As a result, according to the latest viewer's preference tendency, by extracting the recommended web content from the web content related to the program content, the web content that matches the viewer's preference can be recommended.

  (8) The present invention provides a content transmission server that broadcasts or distributes program content and information related to the program content, a content receiving device that receives the program content and information related to the program content, and the outside via a wireless communication line. A recommendation method in a recommendation system, comprising: a portable terminal capable of wireless communication; and a communication service server owned by a provider that provides a communication service to the portable terminal, and recommends information related to the program content to a viewer of the program content A first step (for example, for searching for web content on the Internet based on information related to program content received from the content transmission server) Step S1) and the content receiving device is extracted from the web content searched in the first step according to a profile for each viewer including at least a history of browsing the viewer's web content A second step (for example, step S2 in FIG. 2) of creating recommended information for recommending the extracted web content to the viewer based on information on the web content and transmitting the recommended information to the portable terminal; The terminal displays the recommendation information received from the content receiving device (for example, step S3 in FIG. 2), and the mobile terminal displays the recommendation information displayed in the third step. A fourth step of receiving an operation input of web content selected by the viewer (for example, FIG. 2); Step S4), and the communication service server transmits the web content recommended by the recommendation information displayed in the third step transmitted from the portable terminal in response to the operation input in the fourth step. A fifth step (for example, step S5 in FIG. 2) for storing a history related to viewing of the viewer, and a sixth step (for example, for updating the profile based on the history stored in the fifth step) , A program for causing a computer to execute step S6) of FIG. 2 is proposed.

  According to the present invention, first, in the first step, the content receiving device searches for web content on the Internet based on information related to program content received from the content transmission server. Next, in the second step, the content receiving device extracts the web extracted from the web content searched in the first step according to the profile for each viewer including at least a history of browsing the viewer's web content. Based on the information about the content, recommendation information for recommending the web content extracted to the viewer is created and transmitted to the mobile terminal. Next, in the third step, the mobile terminal displays the recommendation information received from the content receiving device. Next, in the fourth step, the mobile terminal accepts an operation input of web content selected by the viewer from the recommendation information displayed in the third step. Next, in the fifth step, the communication service server views the web content recommended by the recommendation information displayed in the third step transmitted from the portable terminal in response to the operation input in the fourth step. The history regarding the browsing of the person is stored. Next, in the sixth step, the profile is updated based on the history stored in the fifth step. Therefore, by feeding back to the profile the history of whether or not the viewer has browsed the web content recommended by the recommendation information, the latest viewer's preference tendency can be reflected in the profile. As a result, according to the latest viewer's preference tendency, by extracting the recommended web content from the web content related to the program content, the web content that matches the viewer's preference can be recommended.

  ADVANTAGE OF THE INVENTION According to this invention, the web content which matched viewer's preference among the web content regarding a program content can be recommended.

1 is an overall configuration diagram of a recommendation system according to an embodiment of the present invention. It is a processing flow of the recommendation system which concerns on embodiment of this invention.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. Note that the components in the present embodiment can be appropriately replaced with existing components and the like, and various variations including combinations with other existing components are possible. Therefore, the description of the present embodiment does not limit the contents of the invention described in the claims.

<Recommendation system configuration>
FIG. 1 is an overall configuration diagram of a recommendation system 1 according to an embodiment of the present invention. The recommendation system 1 is a system that recommends web content that matches viewer's preference among web content related to program content broadcasted or distributed from the content transmission server 10, and includes a content transmission server 10, a set top box (STB). ) 20, a television receiver 30, a portable terminal 40, and a communication service server 50. It is assumed that the television receiver 30, the STB 20, and the portable terminal 40 are provided in the viewer's home.

  The content transmission server 10 is a server owned by a broadcaster, and broadcasts or distributes program content. The content transmission server 10 transmits the program content and the program related information to the STB 20 by terrestrial broadcasting, satellite broadcasting, cable broadcasting, IP broadcasting or the like. Here, the program content is a broadcast content that is composed of video and audio and is broadcast in real time, a VOD content that can be viewed at a time desired by the user, and the like. The program-related information is information related to program content, so-called metadata. For example, in addition to basic information such as a channel number being viewed, a program name by EPG (Electronic Program Guide), a program Information related to the content of the program content such as related information such as genre, performer name, TV station name, related keywords, text data of teletext, etc.

  The television receiver 30 is a program content receiving apparatus compatible with digital broadcasting, and includes an RF signal transmission / reception unit 31 and a display unit 32. The RF signal transmission / reception unit 31 is connected to an RF signal transmission / reception unit 21 of the STB 20 described later, and transmits / receives program content. The display unit 32 is a display of a liquid crystal display device or the like that displays program content received by a receiving unit (not shown) of the television receiver 30 via broadcast waves, program content received through the RF signal transmission / reception unit 31, and the like. Part.

  The STB 20 is a device that receives program content from the content transmission server 10 and transmits recommendation information to the mobile terminal 40 described later, and includes an RF signal transmission / reception unit 21, a content reception unit 22, a content search unit 23, and a user profile storage. Unit 24, recommendation information creation unit 25, device communication unit 26, and update unit 27.

  The content receiving unit 22 receives program content and program-related information from the content transmission server 10. The RF signal transmission / reception unit 21 is connected to the RF signal transmission / reception unit 31 of the television receiver 30, and transmits / receives program content received by the content reception unit 22. The device communication unit 26 transmits and receives information to and from the portable terminal 40 described later using short-range wireless communication using infrared rays, Bluetooth (registered trademark), or the like.

  The content search unit 23 displays the program content received from the content transmission server 10 on the display unit 32 of the television receiver 30 and reproduces the Internet based on the program related information of the reproduced program content in response to the reproduction. To obtain web content related to program content.

  The user profile storage unit 24 stores a profile of a viewer who views the program content on the television receiver 30. In addition, when there are a plurality of viewers viewing the program content on the television receiver 30, the user profile storage unit 24 stores a profile for each viewer. Specifically, the profile stored in the user profile storage unit 24 includes at least a history of browsing web content on the viewer's mobile terminal 40 (hereinafter referred to as web content history).

  The web content history includes, for example, information related to web content viewed by the viewer on the mobile terminal 40 and information related to web content registered in the favorite of the web browser of the mobile terminal 40. The web content history is initially received from the portable terminal 40 when the portable terminal 40 is registered in the STB 20 in order to establish communication between the portable terminal 40 and the STB 20 described later. Thereafter, the web content history is updated each time by the update unit 27 described later.

  Moreover, the profile memorize | stored in the user profile memory | storage part 24 may also contain attribute information showing an attribute of a viewer, for example, sex, age, address, action history, etc. The viewer's attribute information is also received from the mobile terminal 40 when the mobile terminal 40 is registered in the STB 20 as in the case of the web content history. Further, the profile stored in the user profile storage unit 24 may include a history of program content viewed on the television receiver 30 and program content recorded using the recording function of the STB 20.

  The recommendation information creation unit 25 filters the web content acquired by the content search unit 23 based on the profile stored in the user profile storage unit 24 and creates recommendation information. Then, the recommendation information creation unit 25 transmits the created recommendation information to the mobile terminal 40.

  For example, specifically, the recommendation information creation unit 25 first extracts the web content acquired by the content search unit 23 from the web content included in the web content history stored in the user profile storage unit 24. Filter with. Then, the extracted web content is determined as a recommendation target web content for the user, and recommendation information including information regarding the determined recommendation target web content, for example, the title and URL of the web content is created and transmitted to the mobile terminal 40. .

  The updating unit 27 synchronizes the web content history stored in the user profile storage unit 24 with the browsing history of the browsing history storage unit 51 of the communication service server 50 described later at a predetermined timing, thereby the user profile storage unit. 24 is updated. The update unit 27 may update the user profile storage unit 24 at a preset timing, or the user profile storage in response to the browsing history of the browsing history storage unit 51 of the communication service server 50 being updated. The unit 24 may be updated.

  The mobile terminal 40 is a terminal that browses web content related to program content, and may have a short-range wireless communication function and a wireless communication function using an antenna, such as a mobile phone or a smartphone. The portable terminal 40 includes a device communication unit 41, a display unit 42, an operation input unit 43, and a wireless communication unit 44. The device communication unit 41 transmits and receives information such as profile and recommendation information to and from the STB 20 using near field communication using infrared rays, Bluetooth (registered trademark), or the like. In order to establish communication with the STB 20, the device communication unit 41 transmits the profile held in the mobile terminal 40 to the STB 20 when registering the mobile terminal 40 in the STB 20.

  The display unit 42 displays the recommendation information received from the STB 20. The display unit 42 displays the web content selected by the viewer using the operation input unit 43 described later from the displayed recommendation information.

  The operation input unit 43 receives various input operations such as operation input of web content selected by the viewer from the recommendation information displayed on the display unit 42.

  The wireless communication unit 44 performs wireless communication via an antenna (not shown), acquires the web content input by the operation input unit 43 from the Internet, and transmits the web content to the display unit 42. In addition, the wireless communication unit 44 transmits information regarding the web content input by the operation input unit 43 to the browsing history storage unit 51 of the communication service server 50.

  The communication service server 50 is a server owned by a business provider that provides a communication service to the mobile terminal 40, and includes a browsing history storage unit 51.

  The browsing history storage unit 51 receives and stores a history regarding browsing of web content on the mobile terminal 40 from the mobile terminal 40. Here, the browsing history is a history regarding browsing of the viewer with respect to the web content included in the recommendation information transmitted to the mobile terminal 40 and presented to the viewer, and the history of the web content browsed by the viewer, the recommendation The web content may be a history of web content that the viewer has not viewed among the web content included in the information, or a history of both. In addition, when the browsing history is the history of the web content browsed by the viewer and the history of the web content not browsed with respect to the web content included in the recommendation information, the browsing history is stored in the user profile storage unit 24 described above. The web content history includes both the history of web content viewed by the viewer and the history of web content not viewed by the viewer.

<Recommendation system processing flow>
FIG. 2 is a processing flow of the recommendation system according to the embodiment of the present invention. The processing of the recommendation system starts when the program content received by the content receiving unit 22 from the content transmission server 10 is reproduced on the television receiver 30.

  First, in step S1, the content search unit 23 of the STB 20 searches the Internet based on the program related information received by the content receiving unit 22 together with the program content reproduced by the television receiver 30, and finds web content related to the program content. get.

  Next, in step S2, the recommendation information creation unit 25 of the STB 20 extracts and extracts the web content from the web content acquired in step S1 according to the user profile stored in the user profile storage unit 24. Based on the information regarding the web content, recommendation information is created and transmitted to the mobile terminal 40.

  Next, in step S3, the display unit 42 of the mobile terminal 40 displays the recommendation information received from the STB 20.

  Next, in step S <b> 4, the operation input unit 43 of the mobile terminal 40 receives an operation input of web content selected by the viewer from the recommendation information displayed on the display unit 42.

  Next, in step S5, the browsing history storage unit 51 of the communication service server 50 is recommended by the recommendation information displayed on the display unit 42 transmitted from the portable terminal 40 in response to the operation input in the fourth step. Web browsing history is stored.

  Next, in step S <b> 6, the updating unit 27 of the STB 20 updates the user profile storage unit 24 based on the browsing history stored in the browsing history storage unit 51.

  As described above, according to the present embodiment, the history of whether or not the viewer has browsed the web content recommended by the recommendation information is fed back to the profile of the user profile storage unit 24, so that the profile is updated. The viewer's preference tendency can be reflected. As a result, according to the latest viewer's preference tendency, by extracting the recommended web content from the web content related to the program content, the web content that matches the viewer's preference can be recommended. In addition to the latest viewer's preference tendency, by using the information indicating the attributes of the viewer and the information of the program content that has been viewed / recorded, the recommended web content is extracted from the web content related to the program content. Web content that matches the user's preferences can be recommended.

  Note that the recommendation system of the present invention is realized by recording the processing of the recommendation system on a computer-readable recording medium, and causing each device constituting the recommendation system to read and execute the program recorded on the recording medium. be able to. The computer system here includes an OS and hardware such as peripheral devices.

  Further, the “computer system” includes a homepage providing environment (or display environment) if a WWW (World Wide Web) system is used. The program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the “transmission medium” for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line.

  The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, what is called a difference file (difference program) may be sufficient.

  The embodiments of the present invention have been described in detail with reference to the drawings. However, the specific configuration is not limited to the embodiments, and includes designs and the like that do not depart from the gist of the present invention.

(Deformation)
(1) In the present embodiment, the STB 20 includes the user profile storage unit 24 and the update unit 27. However, the present invention is not limited thereto, and the content transmission server 10 may include the STB 20.

  (2) In the present embodiment, the STB 20 includes the user profile storage unit 24. In this case, the STB 20 transmits the user profile stored in the user profile storage unit 24 to the content transmission server 10. A profile transmission unit may be provided.

1 Recommendation system 10 Content transmission server 20 STB
DESCRIPTION OF SYMBOLS 21 RF signal transmission / reception part 22 Content reception part 23 Content search part 24 User profile memory | storage part 25 Recommendation information creation part 26 Equipment communication part 27 Update part 30 Television receiver 31 RF signal transmission / reception part 32 Display part 40 Portable terminal 41 Equipment communication part 42 Display unit 43 Operation input unit 44 Wireless communication unit 50 Communication service server 51 Browsing history storage unit

Claims (8)

A content transmission server that broadcasts or distributes program content and information related to the program content, a content receiving device that receives the program content and information related to the program content, and a portable terminal that can wirelessly communicate with the outside via a wireless communication line And a communication service server owned by a provider that provides a communication service to the mobile terminal, and recommending information related to the program content to viewers of the program content,
The recommendation system is:
User profile storage means for storing a profile including at least a history of browsing of the viewer's web content for each viewer,
The content receiving device is:
Content search means for searching for web content on the Internet based on information about program content received from the content transmission server;
According to the profile stored in the user profile storage unit, the extracted web content is recommended to the viewer based on web information related to the web content extracted from the web content searched by the content search unit. Recommend information creating means for creating recommended information to be transmitted to the mobile terminal;
With
The portable terminal is
Display means for displaying recommendation information received from the content receiving device;
An operation input means for receiving an operation input of web content selected by the viewer from the recommendation information displayed on the display means;
With
The communication service server
Browsing history storage means for storing a history of browsing of the viewer with respect to the web content recommended by the recommendation information displayed on the display means transmitted from the portable terminal in response to an operation input by the operation input means. Prepared,
The recommendation system further includes:
A recommendation system comprising: an updating unit that updates a profile stored in the user profile storage unit based on a history stored in the browsing history storage unit.   The recommendation system according to claim 1, wherein the profile includes attribute information representing an attribute of the viewer.   The recommendation system according to claim 1, wherein the profile includes a history of program content viewed or recorded by the viewer.   The recommendation system according to claim 1, wherein the user profile storage unit and the update unit are provided in the content receiving device.   5. The recommendation system according to claim 4, wherein the content receiving device includes a profile transmission unit that transmits a profile stored in the user profile storage unit to the content transmission server.   The recommendation system according to any one of claims 1 to 3, wherein the user profile storage unit and the update unit are provided in the content transmission server. A content transmission server that broadcasts or distributes program content and information related to the program content, a content receiving device that receives the program content and information related to the program content, and a portable terminal that can wirelessly communicate with the outside via a wireless communication line A communication service server owned by a provider that provides communication services to the mobile terminal, and recommending information related to the program content to viewers of the program content,
A first step in which the content receiving device searches for web content on the Internet based on information about program content received from the content transmission server;
The content receiving apparatus is based on information on web content extracted from the web content searched in the first step according to a profile for each viewer including at least a history of browsing the web content of the viewer. Creating a recommendation information for recommending the extracted web content to the viewer, and transmitting the recommendation information to the mobile terminal;
A third step in which the portable terminal displays recommendation information received from the content receiving device;
A fourth step in which the portable terminal receives an operation input of web content selected by the viewer from the recommendation information displayed in the third step;
The communication service server relates to browsing of the viewer with respect to the web content recommended by the recommendation information displayed in the third step transmitted from the portable terminal in response to the operation input in the fourth step. A fifth step of storing history;
A sixth step of updating the profile based on the history stored in the fifth step;
The recommendation method characterized by including. A content transmission server that broadcasts or distributes program content and information related to the program content, a content receiving device that receives the program content and information related to the program content, and a portable terminal that can wirelessly communicate with the outside via a wireless communication line And a communication service server owned by a provider that provides a communication service to the mobile terminal, for causing a program content viewer to execute a recommendation method in a recommendation system for recommending information related to the program content. A program,
A first step in which the content receiving device searches for web content on the Internet based on information about program content received from the content transmission server;
The content receiving apparatus is based on information on web content extracted from the web content searched in the first step according to a profile for each viewer including at least a history of browsing the web content of the viewer. Creating a recommendation information for recommending the extracted web content to the viewer, and transmitting the recommendation information to the mobile terminal;
A third step in which the portable terminal displays recommendation information received from the content receiving device;
A fourth step in which the portable terminal receives an operation input of web content selected by the viewer from the recommendation information displayed in the third step;
The communication service server relates to browsing of the viewer with respect to the web content recommended by the recommendation information displayed in the third step transmitted from the portable terminal in response to the operation input in the fourth step. A fifth step of storing history;
A sixth step of updating the profile based on the history stored in the fifth step;
A program that causes a computer to execute.

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