A curated collection of the business basics to fuel your success. You'll get up to speed fast on the most essential business skills with this set of concise,...
Regardless of which path customers take, they want to deal with people who can help them move toward a purchase decision, be the internal champion at the vendor, and bring it together for that customer. B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process.