In the big data talent wars, most companies feel they’re losing. Marketing leaders are finding it difficult to acquire the right analytical talent. In the latest CMO Survey, only 3.4% senior marketers believe they have the right talent. Business-to-business companies have a bigger gap than business-to-consumer companies, as do companies with a lower percentage of their sales coming from the internet. And yet analytic skill is a must for effective marketing.
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New!
HBR Learning
Attracting and Cultivating Talent Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Attracting and Cultivating Talent. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Discover how to attract, hire, develop, and keep talented people who will grow and thrive throughout their employee journey.