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The Guardian - Back to homeThe Guardian

Media network blog

18 October 2016

  • Residents transfer money using the M-Pesa banking service at a store in Nairobi, Kenya.

    Media network blog
    Tech must offer hope to all, not a privileged few

    Patricia McDonald
    In our increasingly connected society how can we ensure technology is a source of empowerment, not anxiety and exclusion?

6 March 2015

  • coca-cola rebrand

    Brand marketing
    Coca-Cola's marketing shake-up requires a lot of bottle

    Bringing the iconic sub-brands together under the Coca-Cola master brand is not as easy as it seems and involves risks
  • woman brain lights dots

    Future of advertising
    Mobile World Congress: contextual marketing shines light on mobile users

    Group dynamics, demographics and nationality alter consumer responses to advertising. Marketeers need to get under their skin to avoid alienating them
  • samsung pay galaxy s6 edge annoucement mobile world congress 2015

    Changing business
    Samsung buys LoopPay: a jump to the head of the mobile payment queue?

    Samsung Pay can now be compatible with almost all existing contactless payment terminals – a potential boon for uptake of the tech

2 March 2015

  • scissors cutting cable

    Publishing and platforms
    Sling TV: the killer cord-cutting platform?

    Internet TV is yet to take off in America, thanks to walled gardens, high prices and limited content. Does Sling TV finally align the stars for the service?

27 February 2015

  • kevin spacey richard iii jonathan yeo national portrait gallery

    Changing business
    House of Cards: how Netflix’s $100m gamble made them internet video kings

    With original series now launching every fortnight, Netflix’s business model is truly pioneering. Where next for the company?

2 January 2015

  • Rita Ora does the Ice Bucket Challenge

    Media network blog
    New year, new you? Eight resolutions every PR should make in 2015

    Anonymous
    From embracing the next big thing (again) to ditching outside the box thinking, these tips will help you succeed next year

22 December 2014

  • BT tower from Primrose Hill

    Changing business
    What would a BT acquisition of EE mean for the UK telecoms industry?

  • The Lego Movie

    Media network blog
    10 creative brand campaigns that have changed the way we live

19 December 2014

  • Five businesspeople at boardroom table

    Media network blog
    British, Muslim and want to work in PR? Brace yourself for the bumpy ride

    Anonymous
    PR can be fascinating and rewarding but a lack of diversity means it’s hard work being a minority in this industry

18 December 2014

  • Uber taxi app

    Media network blog
    Welcome to the future of advertising, where the word digital is redundant

    Tom Goodwin
    In a world where everything is digital, our obsession with the divide between non-digital and digital media is limiting marketers thinking

17 December 2014

  • mark-evans-direct-line

    Media network blog
    Mark Evans of Direct Line: ‘An over-reliance on data can be disastrous’

    Group marketing director of Direct Line talks about re-energising a brand, high-profile campaigns and the future of marketing

15 December 2014

  • Tinder app

    Media for the mind
    The distraction economy: how technology downgraded attention

    Tomas Chamorro-Premuzic
    Focus for a second. Tech companies such as Facebook and Tinder are battling to monetise your ephemeral interests, writes Tomas Chamorro-Premuzic

12 December 2014

  • Young women sitting on floor

    PR peep show
    Note to PRs: unshackle yourself from work this Christmas

    Anonymous
    With the festive break approaching, this week’s anonymous blogger offers 10 tips to make your life in PR easier for the rest of the month

5 December 2014

  • Christpas party

    Media network blog
    How PRs can survive the Christmas party season: dos and don’ts

    Anonymous
    As invites to Christmas parties begin to flood your inbox, this week’s anonymous PR blogger shares some important tips

17 November 2014

  • Sir Tim Berners-Lee speaking at the Every Second Counts Forum.

    Every second counts
    Tim Berners-Lee: we need more MPs who know how to code

    The inventor of the world wide web calls for more politicians who understand how computers work

14 November 2014

  • Minority Report foreshadowed many tech development.

    Media network blog
    We need more radical sci-fi to inspire future tech

  • Uber app

    Media network blog
    PR jargon: the 10 most overused terms

    Anonymous

10 November 2014

  • Snapchat

    Changing business
    How much do we care about our online privacy?

    Tomas Chamorro-Premuzic
    Tomas Chamorro-Premuzic, the Media Network’s resident business psychologist, examines the psychology of digital trust

7 November 2014

  • Boy listening to portable radio

    Media network blog
    PR radio days are a comfort blanket suffocating our creativity

    Anonymous
    While the PR radio day can guarantee blanket coverage, it’s an outdated practice preventing us making a real creative contribution to broadcasting
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