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Categories Marketing Agencies Creative Media Sustainability Technology

Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

The Drum and Podge design breakfast

New

4 min read
The Drum’s creative coverage brings design back into the fold
Artificial Intelligence
Paris 2024 logo on white flag

2 days ago

4 min read
Google to bring AI-integrated Olympics coverage to NBCU as first tech sponsor of Team USA
Google
AI
Premium Item

2 days ago

19 min read
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
Agency Advice
Raf Uddin, UK Creative Director of Kantar

2 days ago

4 min read
Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies...
Award Winning Work
An abstract representation of science

3 days ago

6 min read
We’re at several tipping points of global disaster – science comms must step up
The Drum Network
winners at DMA's America's

4 days ago

4 min read

Sponsored

Lifting the lid on STōK Cold Brew Coffee’s & Hershey’s winning advertising strategies...
Promoted
A still from Dove and Ogilvy's 'Cost of Beauty' campaign showing a closeup image of a blonde woman's face

5 days ago

4 min read

Sponsored

M&C Saatchi Group share key takeaways on authentic purpose-driven marketing
Promoted
China

12 Jul 2024

7 min read
Weekly AI Recap: China leads world in genAI use & Microsoft leaves OpenAI board
Google
The Drum's Kendra Barnett sits on a couch interviewing Stagwell CEO Mark Penn
Premium Item

11 Jul 2024

8 min read
Stagwell CEO Mark Penn on AI investment and the evolution of political advertising
politics

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024