"Be open to change, be open to pivot, and keep a smile on your face". Michael Ryan Bennett, managing partner at Lord Danger shares his experience working on the award-winning campaign 'ALL-THE-ADS' for DoorDash. Winning 1 Titanium, 2 gold lions, 4 silver & 1 bronze 🦁 🏆 In partnership with Toptal #The DrumatCannes Stay tuned for the full four-part series coming soon to The Drum TV 📺 @ohtheplace
The Drum
Internet News
London, England 167,699 followers
Marketing Can Change the World
About us
The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.
- Website
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http://www.thedrum.com/calendar
External link for The Drum
- Industry
- Internet News
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1985
- Specialties
- marketing, advertising, media, technology, agencies, branding, marketers, CMO, digital media, design, creativity, content, content creation, research, awards, conferences, and video
Locations
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Primary
23 Curtain Road
London, England EC2A 3LT, GB
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26 Gallowgate
Glasgow, Glasgow G1 5AB, GB
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1460 Broadway
Suite 15042
New York, NY 10036, US
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60 Anson Road
17th Floor
Singapore, Singapore 079914, SG
Employees at The Drum
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Won You
Design Leader, Entrepreneur, Educator, Mentor
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Samuel Scott 🎤
Keynote Marketing Speaker | Columnist for The Drum | Member: Toastmasters International and CIM UK
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Davide Bianca
Chief Creative Officer @ BCN Visuals
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Lynn Lester
workingclasstoworldclass.com/MD of Events/Podcast Host/Presenter/Live TV/Keynote Speaker/Mentor/Partnerships and Commercial
Updates
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McDonald’s released a ‘Where’s Waldo’ style print campaign. Can you find the Golden Arches? Read about our Ad of the Day here: https://lnkd.in/eunvuhQG
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The Drum reposted this
Senior Vice-President, Content & Creative @ MKTG (Dentsu) | Marketing Professor I The Sports Marketeer: Podcast & Newsletter
American capitalism 🤝 English Football. Forget geo-politics, the new special relationship is between our national pastime and the almighty dollar.💲 With more than half of the clubs in The Premier League now owned or partly owned by Americans, I shared my thoughts on how our friends from across the pond can avoid some of the gaffes of the past when snapping up a UK soccer franchise. Check out the full piece on The Drum https://lnkd.in/eVjjexPC
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The British people have delivered their verdict. So what does the Labour landslide mean for the advertising and marketing business? Throughout today, we’re collating reactions from industry leaders and trade bodies, including IAB UK, ISBA, Advertising Association, and WPP's Mark Read. They'll be among the organizations making the sector's case to the incoming government. Will Keir Starmer's administration be positive for advertising, marketing and creativity at large? And what MUST the new government prioritize to help our industry flourish? Share your views in the comments and we'll include the pick of them on The Drum today. https://lnkd.in/ep_wgcEB #GeneralElection #Politics #Marketing #Advertising
UK marketing industry reacts to landslide Labour election victory
thedrum.com
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Writing in The Drum this morning, Shape History's Lewis Parker talks us through how Labour's UK election win could be an energizing for purposeful brands. He also explains the minor industry changes we could expect. 👇 https://lnkd.in/ejbWn4pe
Labour's in - but where's the ad policy? 🤔 Surprisingly, Labour's silence on advertising isn't a cause for concern—it's an opportunity. In his latest piece for The Drum, our Strategy Director Lewis Parker explains why this policy vacuum creates space for purpose-driven brands to lead the charge. 💪 Curious about the implications for the industry? Read the full article here: https://lnkd.in/ejbWn4pe #Advertising #PurposeDrivenBrands #LabourGovernment #MarketingStrategy
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"The work should be an expression of their soul and their mind - if they do that, they will succeed." Award-winning Nino Goldberg, chief creative officer at VML Latam, shares advice for younger talent trying to break into the creative industry. Don't miss, we also discussed Nino's award winning Movistar (Telefónica Hispam) campaign 'This Is Not a Game' - winning 2 gold lions, 1 silver and 1 bronze. 🏆 In partnership with Toptal #TheDrumatCannes Stay tuned for the full four-part series coming soon to The Drum TV 📺
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Firestone Walker Brewing Company's 805 Beer celebrates this Independence Day with American country musician Jade Jackson, who delivers a soulful rendition of Woody Guthrie's 'This Land is Your Land' in a timeless black-and-white short. The campaign was created by Firestone's in-house creative team, which secured the rights to Guthrie’s historic anthem for the occasion. https://lnkd.in/gp-kazrr #creativity #marketing #4thofjuly #independenceday
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Coca-Cola’s latest campaign, ‘It’s Magic When the World Comes Together,’ spotlights unity in difference as part of the brand’s 96-year-long relationship with the Olympics. The hero ad is rooted in the belief that moments of togetherness, like hugs shared between athletes, can be extremely powerful. Read about our Ad of the Day: https://lnkd.in/ehmjJZtP
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You're not talking about our panels. Right? Some sage advice from Andrew who sits through more of these than many. Did he miss out any tips? #Marketing #Events #Opinion
Panel chats have become utterly terrible. Loads of people reached out after I shared this The Marketing Scientists cartoon last week. It hit on something we all clearly feel, so I've dedicated my weekly column to fixing shit panel chats. Any marketing meet-up or event has a panel discussion. But these have turned into a gaggle of safe opinions being passed around while the room nods along. It's a waste of time for all involved. The least we can ask from panel discussions is some interesting information. But they could also be engaging, thought-provoking, and even...entertaining. I've pulled together some ideas from across culture to make panel chats worth getting out of bed for. These include making them a comedy roast, hiring a skilled qualitative research moderator to run them, getting non-marketers involved, or even throwing a consumer into the mix. It follows a sad trend in advertising. Where's the fun gone? If I have to sit through another boring beige panel chat, I'll cry. If you feel the same, you can read the full The Drum column here: https://lnkd.in/emW9_Kdq Fantastic cartoon by Dhananjay. I share #advertising and #marketing insights daily, follow for more.
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App and gaming are now social activities, offering new opportunities for advertisers and reshaping the ad ecosystem with AI innovation. Learn more from Meta's EMEA App & Gaming Summit ➡ https://lnkd.in/gtqeajA2. #MetaSummit #AIAdvertising #GamingCommunity #MarketingTrends