LAURIE SULLIVAN
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at [email protected].Articles by Laurie All articles by Laurie
- Google Expands AI Ads, Visual, Audio Search in
MediaDailyNews on
10/03/2024
Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft made similar announcements this week.
- A Microsoft Patent That Could Drive Search And Copilot in
Performance Marketing Insider on
10/03/2024
Inventors at Microsoft in a U.S. patent describe a "foldable display device," but it looks very much like a mobile phone.
- Amazon Follows Google Into Visual Search To Strengthen Shopping in
MediaDailyNews on
10/02/2024
Amazon announced five visual search features in its shopping app that allow customers to improve their experience throughout the marketplace.
- Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI Platform in
MediaDailyNews on
10/02/2024
Users will see fewer ad annotations and extensions, as Microsoft's technology can more effectively identify relevant, useful content with the new targeted ads, metrics and diagnostic capabilities.
- Google Lags In Mobile AI, Captures Most Search Market Share in
Performance Marketing Insider on
10/02/2024
New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
- Hart Agency Finds Higher Performance From AI In Bidding Tech in
MediaDailyNews on
10/03/2024
Hart VP of Media and Analytics Kira Clifton said the smart bidding system based on AI changed the company from a trading partner to an ad-tech partner able to more quickly optimize campaigns.
- Microsoft Expands Deep Search, DeepMind Co-Founder Behind Changes in
Performance Marketing Insider on
10/01/2024
"Bing Generative Search goes beyond simply finding an answer," Microsoft wrote in a blog post. "Instead, it understands the search query, reviews millions of sources of information, dynamically matches content, and generates search results on the fly."
- Pinterest Debuts AI, Automation Ad Performance Campaign Features in
MediaDailyNews on
10/01/2024
While October signals a start to the holiday shopping season, as consumers begin searching in earnest for the best prices on products, this year might present challenges for some retailers and advertisers, with dockworkers striking this morning from Maine to Texas over wages and automation.e
- Microsoft Releases AI Reasoning, Vision, Voice Models In Beta in
MediaDailyNews on
10/01/2024
Microsoft is remaking Copilot to provide its AI models with a way to reason, see, and speak - giving its users a personal assistant that pulls content for a daily news dump from publishers such as Reuters Axel Springer, "Hearst Magazine," and the "Financial Times."
- Statara, Comscore Expand Traditional Audience Segments in
MediaDailyNews on
09/30/2024
The company believes it has found a way to ensure brands do not waste money targeting those not interested in specific products.
Comments by Laurie All comments by Laurie
- AI Pushes Attribution Changes For Ad Industry
by
Laurie Sullivan
(Data & Programmatic Insider on
08/05/2024)
Hi Gary, I am the author. If there's anything you don't understand feel free to reach out to me and I'll explain it.
- Microsoft Earnings Show How AI Will Play In Advertising
by
Laurie Sullivan
(MediaDailyNews on
07/31/2024)
Funny, John. It's not for you to know, but for the technology to translate the images into text. Thank you for reading the article and commenting.
- AI-Altered Harris Ad Should Worry Both Parties
by
Laurie Sullivan
(MediaDailyNews on
07/29/2024)
We always tell both sides of the story, Dan Ciccone. Try reading it again with both eyes open, rather than one eye closed.
- Why Google Just Made The Most Detailed Map Of The Human Brain
by
Laurie Sullivan
(Media 3.0 on
07/09/2024)
Thank you so much, John, for taking the time to comment.
- Has Google's Gemini Chatbot Just Rewritten History?
by
Laurie Sullivan
(Media 3.0 on
02/22/2024)
Thomas, thank you for mentioning Jack. best, Laurie
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
But this is an opinion piece.
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
Thank you, Dan.
- Microsoft Executive Fears For Israel's High-Tech Sector
by
Laurie Sullivan
(MediaDailyNews on
11/01/2023)
John, thanks for commenting, but hope you read the entire article. It clearly states his concerns are for the human cost of the war and the economic future of Israel.
- California Governor Signs Delete Act
by
Wendy Davis
(MediaDailyNews on
10/10/2023)
I beleive platforms and websites can use the IP address of the device being used. My question is whether a part-time California visitor who claims residency in another state, but visits California about three months out of the year, falls into this category.
- Amazon 'Project Nessie' Tested How Much It Could Raise Prices
by
Laurie Sullivan
(Performance Marketing Insider on
10/04/2023)
Thank you, Michael Melone, for taking the time to comment. I appreciate it.
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