by Laurie Sullivan on Jul 1, 8:00 AM
Users need to rephrase searches to find the information they seek, and marketers need to focus on clarity in content and communicate relationships between key concepts and phrases, with attention to those nuances when creating keyword matches and tags.
by Laurie Sullivan on Jun 24, 9:00 AM
AI requires a lot of power - much more than anyone had anticipated in the past, it seems. Here's what companies with a focus on AI, especially Microsoft, are doing about it.
by Laurie Sullivan on Jun 17, 8:00 AM
Despite all the privacy safeguards Apple announced at its Worldwide Developer Conference, the European Commission reportedly charged Apple with stifling competition in its mobile app store.
by Laurie Sullivan on Jun 10, 2:33 PM
Duration Media, founded in 2018, launched technology for publishers that can dramatically lower carbon emissions by reducing the number of bid requests on one impression.
by Laurie Sullivan on Jun 3, 8:00 AM
Visual has dominated branding and advertising, but how a consumer feels when hearing sounds connected to a positive experience can last a lifetime.
by Laurie Sullivan on May 28, 8:00 AM
Reach and addressability to connect brands to consumers without cookies may seem simple, but without multiple targeting options, prompting consumers to click on an ad can be complicated.
by Laurie Sullivan on May 20, 8:00 AM
Skai is working to build its streaming and CTV services. It has traditionally offered ad products related to search, social media and retail media.
by Laurie Sullivan on May 13, 2:59 PM
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getting creative about capturing information" about an audience and users while respecting privacy. The secret is using LLMs and create a platform that "listens" for what consumers do and don't like.
by Laurie Sullivan on May 6, 8:00 AM
Yelp believes it can drive more demand for businesses through AI technology. Its OpenAI-powered Yelp Assistant can find service providers in a specific area and write requests for jobs.
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