• by Fern Siegel , July 5, 2024

Palo Alto Networks' new global brand campaign — “This is Precision AI” — focuses on the challenges surrounding an AI-fueled future. A key concern for businesses is protecting data breaches.

The new spot, by Minted Content, highlights the importance of cybersecurity and stars Keanu Reeves as a tech staffer confronting potential cyber crimes at work.

The ad is directed by David Leitch. (Reeves starred in and Leitch co-directed action thriller "John Wick.") The ad's tag: "This isn't sci-fi. This is precision AI."

Running on digital, broadcast, CTV and YouTube, the spot posits Reeves in an "ordinary cybersecurity Monday" dealing with  "AI treachery."

Unnikrishnan KP, Chief Marketing Officer at Palo Alto Networks, told Agency Daily the campaign "aims to highlight the crucial role of cybersecurity and the significance of delivering AI-powered outcomes with precision and accuracy.

"By prioritizing cybersecurity, we can ensure that AI systems are resilient to attacks, protect sensitive data and maintain trust in AI technologies," he added. "Equally important, AI itself can significantly enhance cybersecurity to more quickly and effectively detect and respond to cyber threats in real-time, improving overall security posture."

Reeves, also known for "The Matrix" and "Speed," has been featured in various commercials, starting with Kellogg's and Coca-Cola in the 1980s.