Spark Foundry’s Post

Research shows that HBCUs overperform in outcomes, but continue to be underfunded. We used social intelligence insights to understand how HBCUs can leverage alumni success to elevate brand awareness and increase trust with local and national audiences. We recommend three cost-effective ways to increase public relations and marketing efforts. Get the research. #HBCUExcellence #AlumniSuccess #SocialIntelligence https://hubs.li/Q02RhhPG0

The best opportunities to learn about Colorado up and coming economic drivers.

Have you seen #PRWeek's best places to work? See these leading workplaces that are invested in their employees success, personal growth and learning opportunities. Subscribe now to see the full list: https://brnw.ch/21wHpB3 #PRIndustry; #PRWeekAwards #BestPlacesToWork; #PR; #publicrelations; #marketing; #communication; #reputationmanagement; #brandmanagement; #crisiscommunication; #mediarelations; #influencermarketing; #socialmediamarketing; #contentmarketing; #digitalmarketing; #marketingstrategy; #prweek

There's one week to go until the final deadline of this year's PRWeek UK 30 Under 30 Awards! So if you haven't submitted an entry yet - for you or one of your teammates, now's your chance. My tip for entrants: think about how you (or your teammate if you're nominating a colleague) have gone above and beyond in your career, delivering on SMART goals and have made a real positive impact in our industry. So be 'Specific', 'Measurable', show how the impact you've made was 'Achieved', tell us why it's 'Relevant' and how it was 'Time-Bound' (when it happened). And above all, let your personal passion come through - show us what makes you, you! Looking forward to reading the entries soon... For more details visit: https://lnkd.in/dX2tcAva

Just like an IKEA flatpack, strategy can be confusing. To save you from airtasking, NSW Youngbloods is putting on our first ever Strategy Panel to help equip current and future strategists with all the nuts and bolts they need to create work that works. Eliza Millett and I are looking forward to asking some great strategic minds questions on all things strategic effectiveness. If you're interested in strategy, want to learn more about advertising effectiveness or just want to ask annoying questions to Ryan O'Connell then register below!

Suzie Cullen, Emma Brock and Karen Kay have accrued decades of big business expertise working with many of the world’s leading brands, helping them hone and amplify their positioning and messaging, identify editorial opportunities and maximise their commercial potential with creative marketing. We've now joined forces to empower small and medium-sized business leaders to do the same, with workshops, masterclasses, consultancy and bespoke training. Smaller enterprises rarely have the resources to employ specialists in these fields, but still need solid brand positioning, a powerful PR strategy and an understanding of the modern media landscape to amplify awareness, accelerate sales and optimise their potential. The Three Wise Women are launching with a unique masterclass aimed at small & medium sized businesses with ambitious growth aspirations. This inaugural, intimate workshop will be hosted on 17th September 2024 at the stunning new Assembly Room space at The Griffin, Old Amersham, Buckinghamshire. Founders and marketers will be empowered to refocus, energise and amplify their businesses, learning: how to re-evaluate and refine their branding and engage with new audiences what journalists are looking for (and what they don’t want!) how to create and pitch PR stories that will secure powerful free coverage across different media outlets how to handle media opportunities to amplify their brand and achieve optimum commercial outcomes Participants will be guided through strategies, with short exercises to focus on their own business needs and ambitions, leaving with a toolkit that will serve as a framework to gain critical competitive edge. This is not just another marketing workshop, but an essential ‘away-day’ for business owners or marketing executives to step back from the day-to-day detail and plan how to take their brand to the next level. Booking link: https://lnkd.in/eE-X4ssM #branding #marketing #pr #mediatraining #professionaldevelopment #cpd #editorial #businessgrowth #editorial #awayday #masterclass #buckinghamshire #london #homecounties

Not so long ago McKinsey Global Institute identified 56 foundational skills and attitudes deemed to be crucial for future work. These were grouped into four categories: Interpersonal, Cognitive, Self-Leadership, Digital. Within these were nestled 13 sub categories and then within those (like some sort of Babushka doll) were the 56 skills and crucially attitudes. My rough estimate is that about one third of these 56 future skills and attitudes sit under the broad umbrella of Communications. Or in other words, how leaders and organisations communicate is a critical future skill - along with digital literacy, grit and persistence, breaking orthodoxies and driving change. It is for this reason that I am continuing on the Board of the IABC Victoria along with our newly appointed President Julia Loughlin MBA, past President David Imber SCMP, GAICD, Tiji Bardall, Susannah Goddard SCMP, Camille Hanton plus a new sweep of very talented individuals (below). It has been some time since I held a dedicated communications role. However I would argue communications and leadership now go hand in hand. The two are inseparable, heightened by the complexity of the business environment (think AI, think climate impacts, think the global /political environment, think the nature of work). With that in mind the work of the IABC globally has never been more pertinent. Championing a continual uplift in the professional standards of business communicators - most of whom are leaders in their own right coupled with advising CEOs, Boards and Management Teams on a raft of issues - 24/7 - for which there is no standard playbook. Curious to learn more? Fab - get in contact with any of the team below. We (and our impressive partner and member cohort representing the big to SME end of town) would love to welcome you and your teams to the fold. Staffbase Ramak Salamat Ross Monaghan Monika Lancucki, GAICD, ABC Merrin Fabre Sketch Group Matthew Magain

𝐑𝐞𝐜𝐚𝐩 𝐨𝐟 𝐎𝐓𝐀 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟐𝟐𝟐 In the insightful session held on August 18th, titled "𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞: 𝐂𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐄𝐧𝐝𝐨𝐫𝐬𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐘𝐨𝐮𝐭𝐡 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫" moderated by Arifa Zaini and hosted by 𝐌𝐮𝐡𝐚𝐦𝐦𝐚𝐝 𝐈𝐪𝐛𝐚𝐥 𝐓𝐚𝐰𝐚𝐤𝐤𝐚𝐥 𝐍𝐮𝐫, the community explored the significant impact of celebrity endorsements on youth consumer behavior. The discussion delved into several key areas, including: 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐂𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐄𝐧𝐝𝐨𝐫𝐬𝐞𝐦𝐞𝐧𝐭𝐬: How do celebrities shape the purchasing decisions of young consumers? What psychological mechanisms are at play when youth identify with their favorite celebrities? 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐚𝐧𝐝 𝐓𝐫𝐮𝐬𝐭: Can celebrity endorsements foster long-term brand loyalty among young customers? How does the perceived authenticity of a celebrity influence trust in a brand? 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: What are the ethical implications of using celebrities to market products to impressionable youth? Are there guidelines that brands should follow to ensure responsible marketing? We extend our heartfelt thanks to everyone who attended and contributed to the discussion. Your insights and experiences made the session truly enriching. Join us for the next OTA Discussion and continue to explore these fascinating topics. Click here to be a part of it: bit.ly/joinotacommunity Let’s keep the conversation going!

Are y'all ready for the #LMASW and Virtual Local Group's upcoming BD Bootcamp? I'll explain how to find your social media brand voice, create better content, and provide many resources, guides, and examples. Does your firm have: ✅ A brand voice chart? ✅ Content pillars? ✅ Clarity on how social media generates revenue for the firm? ✅ Understanding of what clients want from social media in 2024? If you've ever wondered what a modern law firm should sound like on social media in 2024...you'll want to attend! Also, there's nothing worse than presuming your social presence is inclusive and welcoming to all, only to find it's quite the opposite! 🙊 Join me next week! I can't wait for this one! #LawFirmMarketing #LegalMarketing #LMAMKT

Last week B&T published a piece I wrote on the principle of Unity, used in communications by many of Australia's most influential brands, and central to Kamala Harris's current election campaign. Seen in iconic national campaigns from Telstra to Qantas, the principle of Unity is even stronger when applied for social impact. As a communications tool, it is helping to fuel the growth of purpose-driven organisations such as FW (Future Women), yet has far more potential to be used effectively by Australian not-for-profits. If we can connect with our audiences first around shared values and identity, we are significantly more likely to influence decision making and long-term behaviour than through ask-driven campaigns alone. There is value in understanding our audiences, but there is more value in understanding what unites us and brings us together. https://lnkd.in/g4eYQ4Tt