I coined the term digital campfires. Now I help brands build them 🔥 Creating community-powered pathways to attention, relevance & loyalty with Gen Z | ex-FB & IG | Speaker, YouTube | Contributor, Harvard Biz. Review
Knowing how to listen well can be a superpower. For brands, it's a non-negotiable. E.L.F. BEAUTY is giving us a masterclass in how it's done 🎓📚👇
🤔TUNING THE E.L.F. IN We spend endless amounts of time understanding what our community wants to see from us on the big stage. It is the genesis of everything we do. ✨We digest tens of thousands of comments ✨We pay close attention to what’s happening in culture and entertainment 🔮SO WHAT DID OUR E.L.F. ANTENNA TELL US ? ✨Courtroom drama is a thing ! ✨Suits is the first show in TV history to be viewed for 3 billion minutes for seven weeks in a row. ✨The Suits resurgence shattered Nielsen viewership streaming records becoming the most streamed show on any platform in 2023. ✨The world fell in love with #ronaldgladden in Amazon Freeve’s “Jury Duty” with his hashtag amassing over 271 billion views on TikTok ✨The world just can’t get enough of Halo Glow Liquid Filter, one of our most viral products to date with 1 sold every 4 seconds 🚀SO WHAT THE E.L.F. ARE WE DOING ABOUT IT? ✨We are reacting in real time to give the people what they want ! ✨We summoned an ensemble cast to beauty’s buzziest courtroom to Glow Big or Glow Home ✨We summoned Suits co-stars, Gina Torres, Rick Hoffman and Sarah Rafferty back together for the first time off the Suits set and onto the e.l.f. set ✨We summoned “Jury Duty’s” brightest star, Ronald Gladden ✨We summoned E.L.F. BEAUTY’s Assistant General Counsel, Lane Verlenden ✨We summoned …. (well, you will just have to wait until 2/7 to find out who else has been summoned to the glowiest court in the land 🤐) e.l.f. is a brand of the people, by the people, for the people, created WITH the people. And the people want to SEE YOU IN COURT !