Ste Clarke - The Word Nerd’s Post

Harnessing the Power of Emotional Marketing in TV Commercials 💡 Emotional Marketing: How to Create TV Commercials that Resonate 📺 Emotional marketing can significantly enhance the impact of your TV commercials. Here’s how to leverage emotions effectively: Know Your Audience: Understand the emotions that drive your target audience and tailor your message accordingly. Compelling Narratives: Craft stories that evoke emotions such as happiness, nostalgia, or inspiration. Authenticity: Ensure your message is genuine and relatable to build trust and connection. Visual and Audio Cues: Use music, visuals, and sound effects to enhance the emotional appeal. Call to Action: Direct your audience on what to do next while they are emotionally engaged. #EmotionalMarketing #TVCommercials #BrandEngagement

Tomorrow night, Euphoria's Sydney Sweeney takes the stage as host of NBCUniversal's SNL, alongside musical guest Kacey Musgraves. As the last comedy sketch show with undeniable cultural and economic influence, SNL remains a prime target for major brands and advertisers. But with audience preferences and marketing strategies constantly evolving, how can brands leverage this iconic platform in new and effective ways? ⭐ Here are 3 key points for brands to consider when crafting their SNL strategy: 📽 1. Embrace Live Engagement: Unlike pre-recorded ads, SNL offers the unique advantage of live engagement. Leverage social media to build anticipation before the show, encourage viewers to share their thoughts and reactions during the broadcast, and extend the conversation beyond the final sketch. This real-time interaction fosters a sense of community and authenticity around your brand. 🎬 2. Think Beyond the Commercial Break: SNL's skits themselves present a treasure trove of branding opportunities. Partner with the show's writers to develop creative integrations that seamlessly blend your brand message into the narrative, without feeling intrusive. Humor is key here – a well-placed product placement or clever brand reference can leave a lasting positive impression. 🌍 3. Tap into the Show's Diverse Audience: SNL boasts a massive and diverse viewership. Tailor your message to resonate with specific segments of the audience without resorting to stereotypes. Consider the demographics of the show's viewers and the context of the skit to craft messaging that feels inclusive and relevant. By adopting these strategies, brands can move beyond traditional advertising methods and utilize SNL's unique format to create memorable and engaging experiences for viewers, ultimately driving brand awareness and positive associations. 📜 Helpful notes for brands such as State Farm, Kohl's, Verizon, T-Mobile & McDonald's. Are you also excited for the show? Check out this interesting article for the latest on this weekend’s show: https://lnkd.in/erfnQg4y #SaturdayNightLive #SNL #Branding #Marketing #Advertising #SocialMedia #LiveTV #Engagement #ContentMarketing #AudienceEngagement

CBS taught us all a lesson last night on how to wreck your brand reputation. Take a huge event you have been spending millions promoting, tell everyone it’s a live show but use pre-recorded content, proceed to cut off the broadcast during the height of the audience's connection, and send viewers to their local news station. Then…do absolutely nothing. Remain silent on all your social channels. Do not admit to error. Don’t say anything. I can see the brand case study now…”CBS and the Billy Joel Debacle.” It will include sections on faulty decision-making under pressure, truth and lies in brand advertising, and lessons from poor public relations crisis management. Billy Joel entrusted his brand in a partnership with CBS, and they did not fulfill their end of the deal. https://lnkd.in/eRJB87eH

Big Brother Brazil is huge. Probably the biggest TV show in the country—and, consequently, a favorite among advertisers. It's undeniable that the program is a massive cannonball for brands out there and a good opportunity to redefine boundaries in communication. In 2021's edition, Avon was one of the main sponsors, so they released this TV spot. Hit play and close your eyes for a second. Would you say that this is a piece of advert? Probably not, and the reason is quite clear: it's catchy, it's good, and it's incredibly well-produced. But, on top of that, this ad doesn't sound like an ad. Fast forward to the 2024 edition, and we have a curious phenomenon. EVERY brand activation during the TV show follows the same formula. I'm not even exaggerating. From the biggest sponsors to the ones that are making punctual appearances, all of them are putting money into doing what Avon did in the same way. No LinkedIn-y inspirational ending this time. But it's nice to see something becoming a benchmark just because a brand decided to break some conventions.

What if you could be on TV regularly? "Christina Daves - Lifestyle Expert & Podcaster" to Good Day DC's HUGE audience - WOW! Where else can you get that kind of visibility? Ready for this to be you? Remember, the media NEEDS segment ideas. If it's not you, it WILL be someone else. Let's make it YOU. Message me and let's set up a call. #publicity #mediastrategy #publicrelations

I talked about programmatic transparency, ad-tech consolidation and whether any of these problems are new with Mike Shields on Next in Media. Give the podcast a listen!

Check out the latest insights from MiQ on last night's presidential debate. Leveraging our industry leading, largest and most diversified TV consumption database we analyzed who tuned in to the debate, with some fascinating results. A few highlights: 1. 75% of last night's debate viewers had not tuned in to the Biden/Trump June debate. 2. 38% of last night's debate viewers have not seen an ad from either Presidential campaign in the last 30 days - despite the ad spend ramping many voters have still not seen crucial messaging from either campaign. 3. 39% of viewers watched last night's debate in it's entirety. With the dynamics of the race completely changed since the June debate, voters are tuning in and hungry for information, the challenge is sometimes reaching them - and we can help with that. Download more insights from last night's debate. https://lnkd.in/epqzQJxq

🏈📺How Cultural Signals Scored Big! 📺🏈 Our Executive Creative Director, VJ ANAND, reveals why Super Bowl spots with cultural signals stole the show! 🏆 Huddle up and check out this article on shots to discover how brands that skillfully incorporated cultural signals emerged victorious on one of advertising’s biggest stages. Read more about it here! https://lnkd.in/eaJEJj7q

In late 2009, NBC faced a problem: its funnel was broken. With Conan O'Brien taking over the Tonight Show, his ratings weren't at the heights many insiders had hoped. The network's attempt to keep both late night hosts employed and on the air in some capacity was floundering. The result? A bad lead-in to the local news and ultimately a bad lead-in to Conan at 11:35. Local affiliates were up in arms and needed a fix, and fast. This situation shows the importance of a strong funnel in media and advertising. When one part of the funnel breaks, it can have a ripple effect throughout the entire system. As media professionals, it's essential that we prioritize the health of our funnels and ensure that they are functioning at their best. #media #advertising #funnel #conanobrien #latenighttv https://lnkd.in/er-mT-nk

Traditional media especially, radio and TV still connect with millions of people daily, whether it’s during their commute, a favorite primetime show, or a local radio drama.📻 Traditional media isn’t gone; it’s evolving! Integrating these platforms with digital strategies can amplify your message and reach a diverse audience more effectively.🎯💯 Looking to create compelling TV commercials, radio jingles, dramas or programs that stand out? Let’s help you connect with audiences where they are, both on-air and online.✨ Send a DM or call us on 09012313096 to get started today. ☎️ Follow us on @eurekaproductions_ on Instagram for inspiring content that empowers you to reach your goals and make your dreams a reality. . . . . . . . . . . . #eurekaproductions #eurekamoments #publicrelations #contentcreation #mediaproduction #mediabuying #mediabroadcasting #socialenterprise #empowerpeople #brandamplification #truestories #radiojingles #tvcommercials #brandstorytelling #growyourbusiness #contentmarketing #mediastrategy #traditionalmedia