This week our team members are headed to Salt Lake City for the Destinations International Marketing and Communications Summit! We extend a warm invitation to connect with Julie Freeman, EVP of Public Relations for the Americas, SVP of Business Strategy Justin Farmer, SVP of Marketing Technology Robert Patterson and MMGY NextFactor Managing Director Cassandra McAuley. As proud sponsors, our team is eager to engage in meaningful conversations while leading various sessions during the summit. We are looking forward to an insightful week ahead!
-Cassandra McAuley: Looking Into the Future: The DNEXT Futures Study
-Julie Freeman: Communications & PR Breakout (Part 1 & 2), and Creative Solutions to Generate Buzz and Create Media Attention
-Robert Patterson: ControlTower: Integrated Digital Experience Platform
🔥 BIG NEWS ALERT 🔥
I’m hyped to announce that the one and only Claire Anderson from Abita Brewing Company is hitting the stage as a keynote at REACH 2024! This is not just any announcement—it’s a shout from the rooftops kind of moment.
Why Claire? Because she’s not just doing marketing. She’s redefining it. Crushing it at Abita, Claire’s been all about authenticity, innovation, and connecting with people on a real level. That’s what we live for in this industry, and that’s what REACH 2024 is all about.
Big shoutout to Lisa Collins for playing a crucial role in Claire’s journey. Those classes at Loyola University New Orleans? Game-changers. They’ve helped shape Claire into the powerhouse speaker we’re thrilled to welcome.
I wrote a bio for Claire, and let me tell you, it’s all facts. She’s the real deal in digital marketing, bringing the heat with strategies that not only stick but resonate. Abita’s got a gem, and we’re lucky to learn from her.
To everyone who’s been part of Claire’s path, you’re part of this win. REACH 2024 is where we come together to share, learn, and ignite our passion for marketing like never before.
Get ready to be inspired, to connect, and to take your game to the next level. Claire Anderson is about to show us how it’s done. Let’s go! 💥
#REACH2024#MarketingInnovation#GameChangers
Digital Marketing Specialist @ Abita Brewing Co. | Social Media Content Creation
I am absolutely thrilled and honored to share that I've been invited to serve as one of the keynote speakers at the 2nd Annual REACH Marketing Conference by the incredible David Gravois. 🚀
Being considered for such an opportunity is truly humbling, and I am filled with gratitude for the chance to contribute to this gathering of marketing professionals.
I am especially thankful to Lisa Collins for the wonderful opportunity to speak to various Mass Communication classes at Loyola University New Orleans, an experience that has undoubtedly shaped my journey and prepared me for this next chapter!
What's more, David kindly crafted a bio for me to feature on the conference website, and I couldn't be more honored by his kind words:
"Claire Anderson, the dynamic Digital Marketing Specialist at Abita Brewing Co., brings a fresh and innovative approach to connecting with fans and the broader community. At the heart of Abita’s strong and beloved brand is its commitment to authenticity and engagement, principles that Claire has championed and elevated in her work. Known for her creative strategies and digital savviness, Claire has played a pivotal role in ensuring that Abita not only maintains its deep-rooted connections but also reaches new audiences with relevance and warmth."
I am truly humbled by David's words and thrilled to have the opportunity to share insights on product marketing at the conference in March!
Thank you to everyone who has supported me on my career journey. I am eagerly looking forward to connecting with fellow marketers and sharing ideas at REACH 2024! 🌟
Read more about the conference here: https://lnkd.in/gtq-YBpN
There are over 4M companies launched across North America each year.
Here are 4 ways you can use PR to blunt the competition:
1. Highlight Your USPs: PR campaigns should incorporate messaging around what differentiates you to sway public perception in your favour.
Tip: Don't be self-serving or overtly promotional.
2. Industry Awards and Recognitions: Earning industry accolades can significantly boost your brand’s credibility.
Tip: In most cases, awards must be carefully identified and proactively sought after.
3. Engage in Thought Leadership: Positioning your company’s leaders as experts in your field can give you a competitive edge. Articles or op-eds written by them (or an expert who can also place them in the press), participation in panel discussions, or press interviews to act as an expert source, ladder up to elevating your brand above competitors.
Tip: Invest in media training, and key message development so you can make the most of each PR opportunity.
4. Get creative.
We once launched news slightly ahead of a client competitor's earnings call and it worked to ensure our client was part of the story, positioning them as a category leader. Another idea is that when possible, and appropriate, clients can rename or tweak products to generate more press interest.
Tip: Hit me up for more!
Great fun talking to international brands about how to run comms and PR in the UK market as part of the latest Global Spotlight PRCA webinar. Great to chat with Josh WheelerRichard Stone Chart PR MCIPR and Amelia Stevens MIPA.
Some key takeaways:
- The UK is more than just London
- Multi-culturalism and regional nuances are an opportunity but need to be propertly understood
- We're a complex media ecosystem in the UK, despite commercial challenges the media are facing
- An integrated approach to comms will help your budget and impact hit harder
Flexible Event Space | Meeting Room Hire | Hot Desk Hire | Office Rentals | Virtual Memberships | Collaboration | Open Innovation | Durham University Enterprise Zone
UPCOMING EVENT ALERT!! 📢
At Orbit, The North East Technology Park - NETPark & we'd love to see you there. Join us for PR for life science & technology businesses; how to build a brand & grow, May 22, 2024 at 9:30AM. Light breakfast & unlimited tea & coffee included☕🥐
Do others know you exist? If they do, what do they think about your business? More importantly, what are they doing about it?🤔
Whether you’re raising investment, growing market share, or convincing major stakeholders to engage with you, you need to be visible, memorable and position yourself strategically. This requires brand-building👀
Life sciences and technology businesses operate in noisy, complex and nuanced markets, where every business seems to be ‘revolutionary’. To stand out, these businesses need to think seriously about using PR to develop a brand and build a reputation that makes it easier for others to discover, remember and consider them. We will be joined by the fantastic Thomas Averre of Tarleton Communications who will talk about how to build momentum and credibility, and how science and technology businesses can persuade others to invest, purchase and collaborate.
https://lnkd.in/eWtD7J5v
As the global hub for strategic communications, Los Angeles offers a vibrant market for your business to reach the world. Find out more as Leeza Hoyt, MBA, APR of The Hoyt Organization in Los Angeles shares how to navigate the market by understanding cultural trends, building relationships, and leveraging social media. Read the latest #PRGN blog post!
📈 Curious about what sets top communications agencies apart? Check out Kathleen Lucente's latest Forbes article that breaks down the key elements of running a successful agency. From refining client relationships and embracing innovative strategies to managing team dynamics, it’s packed with valuable insights for both industry veterans and newcomers alike.
🗣 Dive into the article for a comprehensive guide on elevating your agency’s game and staying ahead in a competitive field.
🔗 Read the full article here: https://lnkd.in/gVZUGMqsForbes Councils
Call me when you’re tired of working with crappy PR agencies. Webby Award nominee. Sometimes I talk into a microphone. Founder, Strategic Global Media | Co-Host, Second Act Stories Podcast
Why don't some PR managers for trade shows and industry events share their media lists with qualified people?
This philosophical approach lacks any semblance of strategy and makes no sense at all.
If an event organizer takes media seriously...
✅ They have a press registration page
✅ They host a media room
✅ They proactively pitch media to attend
...that means they want maximum coverage for their event, right?
So when the PR team from an exhibiting company requests the registered media list, why do they shut that down? 🛑
When we pitch the media to meet with our client at your event, the story will naturally include a mention of your event.
That's a win for you as much as it's a win for us.
Proof:
I've managed PR for large-scale industry events and we always shared the list.
Why?
Because PR people went to work and helped our cause, raising our event's profile by generating valuable coverage that otherwise wouldn't have happened.
It throws the doors wide open and practically guarantees maximum coverage.
Guarding the event's registered media list is short-sighted and defensive, and it stifles coverage that could drive meaningful success.
I'll die on this hill.
Key takeaways from our Global Communications meeting
1. Deep dive in digital
2. Think big. What is an extramile now?
3. Ask. 9 of 10 your colleagues already faced with challenges you going through
4. Vienna - is place to live 😊
From start-up to success, all businesses pass through distinct growth stages before establishing a strong presence within their industry. And through all of these stages, PR plays a prominent supporting role, contributing to consistent growth, opportunities and prominence.
In our latest blog, Assistant Account Executive, Priscilla Gonzalez, discusses how PR can support companies in their journey to a strong brand presence, credibility and an established space within the media landscape: bit.ly/42IicTF
Great to spend some time with Mark Barton over the last couple of days as he shared his valuable insights on effective communications, and achieving impactful media coverage.
Three takeaways:
👑Communication is king. Seems obvious for comms, right? But when you see it done well - either written or spoken - it can take your message to new levels, even if you find your area of expertise being stretched (therefore helping you navigate some tricky spots)
🤝It’s about relationships. Instead of throwing your message at a wall and seeing what sticks, build those key valuable contacts that help execute comms on a strategic level.
💡Embrace change. It’s the only way to compete effectively in such a crowded, fast-paced, digital communications space.
I could go on, but sometimes less is more (extra tip, there…)