Victoria Kirk’s Post

There are over 4M companies launched across North America each year. Here's 4 ways you can use PR to blunt the competition. 1. Highlight Your USPs: PR campaigns should incorporate messaging around what differentiates your product or service to sway public perception in your favour. Tip: Don't be self-serving or overtly promotional. 2. Industry Awards and Recognitions: Earning industry accolades can significantly boost your brand’s credibility. Tip: In most cases, awards must be carefully identified and proactively sought after. 3. Engage in Thought Leadership: Positioning your company’s leaders as experts in your field can give you a competitive edge. Articles or op-eds written by them (or an expert who can also place them in the press), participation in panel discussions, or press interviews to act as an expert source, ladder up to elevating your brand above competitors. Tip: Invest in media training, and key message development so you can make the most of each PR opportunity. 4. Get creative. We once launched news slightly ahead of a client competitor's earnings call and it worked to ensure our client was part of the story, positioning them as a category leader. Another idea is that when possible, and appropriate, clients can rename or tweak products to generate more press interest. Tip: Hit us up for more. Contact our founder, [email protected] for a free 30-minute consultation.

A mistake 99% of PR professionals make online: They don't post client results. I've seen so many PR pros posting content about everything, BUT not the outcomes. It's a mistake because potential clients never see proof of what you can do for them. Talk about your results. Here's how to: Write brief summaries of successful campaigns, highlighting key metrics such as how many of thought-leadership articles get published for client or positive media mentions. Get direct quotes from happy clients that directly talks about their problems and address the achieved PR outcome. Showcase the differences you make and impact of your work (ex: improved brand sentiment or decreased negative news report vs. positive media mentions). By doing this, you demonstrate the tangible difference you make for clients, positioning yourself and your firm as results-driven.

From improved crisis response to the return of in-person events, Alison Bailin Batz unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.

The "PR Trends and Predictions for 2024" report prepared by Prowly is a must-read for PR practitioners eager to stay at the forefront of industry advancements. As we anticipate a year of innovation, purpose, and strategic communication, this comprehensive guide provides the insights needed to navigate the exciting journey ahead. 👇

Executives often recognize the significance of earned media, including PR, in building trust and credibility. But not everyone fully understands its impact on the bottom line. Unfortunately, PR is often the first thing cut when revenues decline. I believe it should be considered a corporate growth and maintenance investment! #executiveleadership #publicrelations #growthstrategy #reputationmanagement

On today’s #NationalPRDay, there were one too many things that I pondered about the communications industry. One such incident was at the very beginning of my career where a well intentioned colleague had shared that PR is the first thing that businesses often do away with when under loss. I wondered if it was because they had a strategy in mind that they would implement on their own or if they viewed us a “luxury “. To be honest, neither holds weight today. Every company, no matter what the size, needs to foster good relationships with the public. That is where there is a growing dependence on us PR folk making us an integral part of the company. From setting strong narratives for our clients, establishing meaningful stakeholder relationships, amplifying our client’s brand identity, reputation management, building goodwill and more importantly working towards earned media for building a trustworthy reputation for our brand; the PR industry is here to stay. PS - a special shout out to all journalists who work tirelessly with us and bring out the best stories !

If consumer preferences change, a target audience no longer fits the bill, or if leads aren’t being generated, what do nearly all successful businesses do? They pivot and try something new.   The same applies for successful PR.   “The need to rethink how we pursue public relations for our personal, executive, and business brands has never been more critical. The signs of changes in PR were already showing before the pandemic, but the onset of the COVID crisis and its aftermath have accelerated these changes. And it’s not back to normal concerning PR – everything is different.”   For insights into the do’s and don'ts of PR in 2024, visit: https://lnkd.in/gRFnTEN7

In the realm of #publicrelations, professionals grapple with evolving media landscapes and digital disruptions. Key issues in PR today include adapting to rapid news cycles, digital crisis management, and upholding brand reputation both online and offline. This article outlines practical methods for PR experts to address these challenges, ensuring their strategies remain effective and relevant in today’s market.

The #earnedmedia landscape is evolving. Learn about the new challenges PR practitioners face and key insights on how to tackle the evolving marketplace here: https://bit.ly/3ThT1mX

The #earnedmedia landscape is evolving. Learn about the new challenges PR practitioners face and key insights on how to tackle the evolving marketplace here: https://bit.ly/3ThT1mX