Founder & PR Strategist @ Verified Communications | Co-founder @ Influence the Outcome | Public Relations Expert | Corporate & Consumer Communications Specialist | Former Gap Inc.
There are over 4M companies launched across North America each year. Here are 4 ways you can use PR to blunt the competition: 1. Highlight Your USPs: PR campaigns should incorporate messaging around what differentiates you to sway public perception in your favour. Tip: Don't be self-serving or overtly promotional. 2. Industry Awards and Recognitions: Earning industry accolades can significantly boost your brand’s credibility. Tip: In most cases, awards must be carefully identified and proactively sought after. 3. Engage in Thought Leadership: Positioning your company’s leaders as experts in your field can give you a competitive edge. Articles or op-eds written by them (or an expert who can also place them in the press), participation in panel discussions, or press interviews to act as an expert source, ladder up to elevating your brand above competitors. Tip: Invest in media training, and key message development so you can make the most of each PR opportunity. 4. Get creative. We once launched news slightly ahead of a client competitor's earnings call and it worked to ensure our client was part of the story, positioning them as a category leader. Another idea is that when possible, and appropriate, clients can rename or tweak products to generate more press interest. Tip: Hit me up for more!