Danny Whatmough’s Post

For me, what really sets the PRmoment Awards apart are the judges we’ve hand selected to look at each campaign. They look through each entry with a fine tooth comb and then select our finalists, and eventually, our winner. As the years have gone on, I’m sure the judges that have been with us for a few years would agree, finding one winner among all of the excellent campaigns has become more and more difficult. If you’ve ever wondered how our judging process works, first, our judges pre-score the campaigns they receive and then meet virtually on the judging day. We split all the judges into panels of 4-5 people, giving us three streams of one-hour meetings to monitor across judging day. At the end of this process, we then have our shortlist and then our judges choose our winners. Each award is judged completely fairly and without favouritism, which I think is why so many people view the PRmoment Awards so highly. When our judging line-up is complete, we’ll aim to have 50% in-house and 50% agency. Here are just some of our in-house judges this year: Andrew R., External Affairs Lead, UK and Ireland – Mondelēz International International Anne Tyrer , Vice President UK Corporate Affairs and Communications – American Express Armand David, Corporate affairs director, Digital – BT Group Bev Aujla, Head of PR & Policy – Kelkoo Group Bruce McLachlan, Director of Consumer Communications EMEA – Amazon Caroline Fisher, Comms Director EMEA – ASICS Corporation Charlotte West, Executive Director, Global Corporate Communications – Lenovo Daisy Hawker Wallace-Wallace, Head of PR – Avanti West Coast Doyel Maitra, Director of Comms for Retail Banking – NatWest Louise Page, Head of Consumer PR and Social Media – McDonald's UK&I If you want your campaigns in front of these exceptional judges, you can enter 2024’s PRmoment Awards here: www.prmomentawards.com #awardseason #awards

From improved crisis response to the return of in-person events, Alison Bailin Batz unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.

🇺🇸 The U.S. remains the global leader in PR, offering immense opportunities for international brands. But breaking into this competitive landscape requires understanding the nuances of American PR. Here are some highlights from our latest article: ♦️ U.S. PR requires more than just translating campaigns—understanding regional and cultural differences is crucial. ♦️ U.S. PR demands bigger budgets due to its expansive and diverse audience. ♦️ Early morning pitches (8:30-9 AM ET) are most likely to be noticed by U.S. journalists. ♦️ Both in-person and online relationships are vital for building trust and expanding your PR reach. Making your mark in the US takes a bit of finesse and a lot of heart. The American market is full of opportunities, but it’s also diverse and fast-paced, so a blend of classic PR wisdom and fresh digital strategies is key. Curious to learn more? Click the link below to dive into our full article and discover more tips for U.S. PR success. Read the full article here: 👉🏼 https://lnkd.in/e8wnCiPY

✨ Free on-demand webinar: Creating Stories That the Media Wants to Share (30 min) Summer is the perfect time to learn and grow. 🌱 Improve your PR and marketing skills by listening to PR experts Sofia Thorngren and Adam Karseland as they share a real-life example of how they created, packaged, and pitched a story that got our CEO featured on a major morning TV show. 📽️ Learn how to: ✔ Identify compelling stories within your organization. ✔ Craft them effectively. ✔ Pitch them to major media outlets and enhance brand visibility. Sharing is caring 🙌 👉 Watch it here: https://hubs.ly/Q02FNnzJ0 #PR #Mynewsdesk #Marketing #Communications

The long burn ... Election Day....the brand, message, delivery and follow through...Public Relations, Campaigns and Communications is something you all need to keep your sales, marketing, business development, media relationships and communications aligned! Public relations and communications, whether internal with employees or external with the press, stakeholders and clients. Do you have a features list? Do you offer thought leadership? Have you a relationship with the media or a plan for negative business or crisis response or reviews? How about brand messaging? Do your employees have a standard line if met with a question about the business. It's an area I love to work in for your business, but Philip Tutt-Leppard of 360 Integrated PR is a specialist. With many years working in this subject, and international clients, it was a pleasure to catch up with Philip and long overdue. We presented on the same stage at Enterprise South recently and caught up to talk about business reach and formulated a bit of a plan of our own! Ask us how you can create a business development programme by getting in touch in all the usual ways. Strategy first. What are you trying to achieve? Book your strategy day in the comments. The Potters Heron Hotel thank you for your hospitality. Do you think your local politicians PR Campaigns have worked? Use your vote for good today, read the political party manifestos before you decide, think about what is important in your local area. Here's to a bright future, improvements in the economy, our pockets and support for those in need. Education is key in all aspects of life. Thank you for a great catch up Philip. #PR #media #marketing #communications #TV #radio #brandawareness

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The PRmoment Awards are just around the corner! 🏆 As a judge for the Best Use of Creativity category, I'm thrilled for the celebration of outstanding PR achievements Here are three standout features from this year's entries that truly impressed me: 1. Purpose-driven campaigns: This year saw a remarkable increase in campaigns driven by purpose. It was truly inspiring to witness the creation of incredibly poignant campaigns that evoke strong emotional responses. The commitment to making a meaningful impact is palpable. 2. Relatable insight: There's nothing quite like coming across an entry where the insight instantly resonates. It's like a lightbulb moment where you just "get it" from the start. I'm always impressed when the creative concept effortlessly connects with absolute truths, requiring minimal explanation to grasp its brilliance. 3. Results that speak volumes: At the heart of every exceptional campaign lies tangible results that speak for themselves. I've been particularly impressed by entries that not only drive behaviour change but also back it up with impactful statistics. It's clear that these campaigns are making a real difference in the world. Get ready to witness excellence at its finest as we come together to celebrate the power of creativity in PR. 🌟 #PRmomentAwards #PublicRelations #CreativityUnleashed #CelebratingExcellence www.prmomentawards.com

In our opinion, our APAC PR Calendar 2024 is THE CALENDAR of all calendars for PR and communications professionals in 2024. Download a digital version https://brnw.ch/21wFqzi to get cracking on your campaign planning for 2024! 🗓️ If you're interested to find out more on how to add key dates to your calendar in Outlook, check out our article here - https://brnw.ch/21wFqzh #PRCalendar2024 #PRN2024Calendar

#PR - the #media is king: In my more than 30 years of communications consulting, I have seen all manners of clients, and media. While the "customer is king" myth continues to float around, we need to understand the nuances of #publicrelations compared to other practice fields such as #marketing or #advertising. You see, PR is ALL ABOUT RELATIONSHIPS. Journalists and editors may move around, but they remember how they are treated by client companies and agencies alike. They are human beings with feelings, just as we are. So, client companies need to respect that media relationships are for the long haul, and in all circumstances, find the MOST AMICABLE way to resolve minor issues. Balance the decisions based on keeping media engaged with your business, letting pass non-essentials or preferences of your business, and respecting that media relationships of PR agencies will always be slightly more important than your relationships. Why? Simple. If the media blacklists the PR agency, they will lose their credibility and existence. It is to the benefit of ALL clients that PR agencies are respected by the media in any and all circumstances. If you want to succeed in PR and marketing in #Asia for the long haul, visit https://mcgallen.com, or talk to us today.

The 2024 Cision and PRWeek Global Comms Report surveyed more than 400 senior PR and communications professionals across the world to get their perspectives on the industry’s biggest trends and challenges. The full report is available to download now, but if you’re looking for quick takeaways, we’ve pulled out key PR statistics from the report’s global data to give you food for thought: https://lnkd.in/gfPGKHeC