Congratulations to Modern Logic and Lord Danger on the win at the Golden Trailer Awards for Cyberpunk 2077: Phantom Liberty trailer, “All In.”
This project was an incredible collaboration between both studios and the Cyberpunk 2077 development team, seamlessly blending in-game scenes with live-action moments to create one intertwined experience.
Thank you CD PROJEKT RED for the opportunity to usher in the latest chapter of the Cyberpunk story: Idris Elba and all.
Head of Marketing at THQ Nordic | Strategic Leader in Video Game Marketing | Spearheaded Over 100 Successful Game Launches | Expert in Building Brands & Enhancing 1st Party Relations
🎮 The Redemption Arc of Cyberpunk 2077: Lessons in Resilience and Innovation
In a remarkable tale of transformation, CD PROJEKT RED's journey with Cyberpunk 2077 epitomizes the resilience and adaptability essential in today’s dynamic gaming industry. Here’s what every marketer, developer, and leader can learn from their story:
1️⃣ Overcoming Setbacks with Grace: Cyberpunk 2077's launch was fraught with challenges. However, CD Projekt RED's commitment to rectifying these issues and their transparent communication has been a masterclass in handling negative feedback.
2️⃣ Embracing Change and Innovation: Post-launch, the team restructured their approach, adopting agile methodologies and breaking down silos. This shift towards collaborative, cross-functional teams led to significant improvements in their expansion, Phantom Liberty.
3️⃣ Listening to the Community: The turnaround of Cyberpunk 2077 was heavily influenced by community feedback. This reinforces the importance of actively listening to your audience and adapting your product to meet their expectations.
4️⃣ The Human Element in Game Development: Behind every game are people who pour their hearts into their work. The documentary poignantly showcases the team's dedication, their highs and lows, and their united effort towards a common goal.
5️⃣ A Testament to Polish Ingenuity: CD Projekt RED, a beacon of pride in Poland, illustrates how innovation isn't confined to Silicon Valley. It’s a global phenomenon, with incredible talent emerging from all corners of the world.
Closing Thoughts: The story of Cyberpunk 2077 is more than just a tale of a game’s redemption; it’s a narrative of human determination, the power of collaboration, and the importance of listening to your community. It's a reminder that in the face of adversity, resilience and a willingness to adapt can turn challenges into triumphs.
🔗 https://lnkd.in/daxhnybF#Cyberpunk2077#CDProjektRED#GamingIndustry#Innovation#CommunityEngagement#MarketingLessons#LeadershipGameSpot
🌟🚀 **Celebrating the Redemption of Cyberpunk 2077 by CD Projekt Red!** 🚀🌟
Hey, Cyberpunk fans and gaming community! 🎮
What a journey it's been for Cyberpunk 2077! From its initial launch that had everyone talking (and not always for the right reasons 😅) to the incredible turnaround we're witnessing today - it's a true testament to the resilience and dedication of CD Projekt Red. 👏
🔥 **The Comeback** 🔥
After the rocky start, CD Projekt Red didn't just pack up and leave Night City in the shadows. They buckled down, rolled up their sleeves, and got to work. And oh boy, did their hard work pay off! 🛠️📈
🚧 **Relentless Improvements** 🚧
The updates and patches have transformed the game, making it the experience everyone hoped for. Better performance, fewer glitches, and those visual enhancements? *Chef's kiss* 👌✨
👥 **Community-Centric Approach** 👥
One thing that stood out is how CDPR listened to the community. They took the feedback, the good, the bad, and the ugly, and used it to steer their ship in the right direction. That's how you do it! 🙌
🔮 **Looking Forward** 🔮
The future's looking bright for Cyberpunk 2077. With more content on the horizon and a continuously improving game, I’m excited to see where this journey goes next. 🌃
🎊 **Cheers to CD Projekt Red** 🎊
So, here's a toast to CDPR - for not giving up, for believing in their vision, and for showing us that with passion and hard work, great things can happen. You turned the tide and set an example in the gaming world. 🥂🎮
**#Cyberpunk2077#CDProjektRed#GamingComeback#NightCityAwaits#Agile#Agilityhttps://lnkd.in/e3PfzS6Y
Save: bit.ly/NeoEpicLoot
Exciting news for Cyberpunk 2077 fans! CD Projekt Red has officially initiated work on the sequel to Cyberpunk 2077, codenamed Project Orion. According to a tweet from Igor Sarzyński, the narrative director for Cyberpunk 2077 and Project Orion, the upcoming game is anticipated to be even more remarkable than its predecessor. With Project Orion aiming to demonstrate the full potential of the Cyberpunk universe, it's clear that the studio is gearing up for something extraordinary.
For more details and insights, check out the full post here: [Cyberpunk 2077 Sequel Is Looking To Be Something Special](https://ift.tt/4xB6V3A)
Source: [GameSpot – Game News](https://ift.tt/4xB6V3A)
This past weekend, Infinite Sided Dice wrapped it's second season of Cyberpunk: Edge of Extinction. It is such a privilege to be able to create an actual play program with such a skilled production team and cast.
This in-studio actual play utilizes the Cyberpunk Red Roleplaying Game from R. Talsorian Studios to explore Pondsmith's dark future. When people think of "cyberpunk" as a genre, they tend to imagine giant guns and neon lights. While yes, there are big guns and neon lights, the essence of cyberpunk is about examining your relationship to the self and your place in humanity as a whole.
As a performer and an artist, it has been a dream come true to be able to explore these themes with a group of talented creatives and share our story with the world. Furthermore, as a digital media specialist, it is so exciting that we live in a time where entertainment like this is readily available for free on YouTube.
You can watch Cyberpunk: Edge of Extinction here:
https://lnkd.in/g9GRecR6
Nobody Wants to Die is a cyberpunk detective game by Critical Hit Games, set in a dystopian 2329 New York. The protagonist, James Karra, navigates a world where immortality is attainable at a high societal cost. Guided investigations that use tools like a time-manipulation bracelet keep players engaged. The narrative explores themes relevant to present-day issues, from wealth inequality to the commodification of human bodies.
#Cyberpunk#Dystopia#VideoGameshttps://lnkd.in/gesWnR3c
This game is an outstanding testament to what brings people to games: a deep and meaningful story combined with real person communication and interaction.
If you look at some of the most successful games over the past 3 to 4 years, the continued theme throughout them all is the ability to interact with our friends, strangers, partners, etc. in new and exciting ways (think of Fortnite being the most accessible battle royale and revolutionizing the genre, Among Us providing a new way to play with large groups of friends). In 2022, my wife and I played this game for the first time. We had been married for two years at that point, and had just gone through the hardest year of our marriage. While this game didn’t save it, it did help us learn how to communicate better with each other and work towards getting back to a better place in our relationship.
What we find as we get older is that there is no cookie cutter model for communication. It’s not a “one size fits every relationship” sort of thing. Everyone communicates differently with everyone, and the best communicators are the ones that realize that sooner. This game, along with some of the most successful games of recent history, provides an opportunity for you to learn how to communicate more effectively with someone that you likely already have a relationship with. This is the perfect game for longtime friends, new partners, or anyone who just wants to get to know someone better. I cannot say enough good things about this game and I hope that studios make more like it.
Do you have any niche examples of ways to communicate in your world? Sports, tech, hobbies… they all have such intricate worlds that not everyone gets insight into. Share them here so we can talk about them!
Senior Director, Business Development at Electronic Arts (EA)
The incredible 2021 Game Of The Year, It Takes Two has now sold over 16 million units. That's 32 million players that have had a blast playing this game together as Cody and May! 🤯
A well deserved milestone for Hazelight Studios, a close partner and friend of Electronic Arts (EA) 🥂
Stellar Blade is a game known for its combat mechanics and captivating soundtrack, but it needs to improve in other areas.
The storyline is forgettable, and the characters are unremarkable. The protagonist, EVE, is more of an eye candy than a fully fleshed-out character.
The game makes feeling emotionally engaged in supposedly serious narrative moments difficult. Exploration feels tedious due to uninspired level design and rehashed enemies, which need more depth and intrigue than similar games like Nier.
While Stellar Blade is visually stunning, it severely lacks substance, forcing players to wade through mediocrity to experience fleeting moments of combat brilliance.
#StellarBlade#Playstation#PS5#Playstation5#VideoGame#VideoGames
There are only so many Material Launches we can have in a year, though the hard limit for that has not been something we have been keen to explore we generally get about one launch a month.
This is mostly a limit on how much crunch we want (zero) and how much freedom we want to give our artists to explore the themes to their limit (as much as humanly possible) and the number we get is around twelve a year.
With that in mind, our first launch of the year is hear and it just so happens to be the 1st of possibly three launches for our Cyberverse 2024 theme! Matt Dirks may or may not have been pretty inspired by the Cyberpunk2077 Phantom Liberty expansion and went absolutely ham on creating a fun scene!
Check it out here: https://lnkd.in/gr4F5x4#gamedevelopment#gameart#environmentdesign#cyberpunk