GoTo Foods’ Post

TikTok overtakes YouTube in video marketing Digiday+ research indicates that this year, TikTok has overtaken YouTube in video marketing usage among brands and retailers, with 67% posting on TikTok versus 60% posting on YouTube. Snapchat was the third most-popular channel with 13% of survey respondents posting there. The study reflects data from a specialized audience of publishers, agencies, brands, and tech professionals, highlighting TikTok's rising prominence in the social media marketing landscape.

🔍 Unlocking the Power of TikTok for FMCG Brands 🔍 TikTok has overtaken Google as the number one search engine in the world with 8.5 million Australians spending an average of 58 minutes a day on TikTok. It's clear that the platform is a goldmine for engagement. Yet, few marketers are taking advantage of this opportunity. Take a look at our latest blog to help navigate the Wild West of TikTok, creating a strategy that aligns with your brand’s voice and objectives. Let’s turn this challenge into an opportunity and make your brand the next TikTok sensation! https://lnkd.in/gRznDbT2 #FMCG #SocialMediaMarketing #TikTokMarketing #DigitalTransformation #BrandStrategy #PRAgency

While I’m not shocked to see fashion, beauty and sports brands utilizing TikTok as a larger part of their social media strategy, this movement signals two larger themes. 1. Brands are expanding their social media footprint to go where their consumers are spending more time, showcasing the necessity of a social media manager to be obsessed with their customers/audience. 2. Social media marketers need to always be utilizing data to help make strategic decisions. Thank you to Social Media Today, LLC for sharing this article and helping to drive further discussion around how brands can expand their social media strategy to more platforms. For social media marketers, I recommend you consider how being hyper focused on your customer and letting data help you make educated strategic pivots can fuel success today and tomorrow. #SocialMedia #SocialMediaMarketers #Marketing

Report Looks at How Top Brands Are Winning on TikTok

A question on my mind during this morning’s commute ↓ Is the current paid social trend (as I see it) for DTC brands to follow ‘trending’ creative formats diluting their message and lowering impact? An example of what I’m talking about here is: Us vs. Them. I get served this creative format daily by DTC brands and their competitors; to the point where I now find the format itself fatiguing. In my opinion, it’s started to feel lazy, unoriginal and uncreative - which when you strip it back to its core, goes against all of the principles of winning on social, right? There are far more compelling ways of communicating your USPs and proposition as a DTC brand. A great example of this right now is SPOKE (props to Toby and Nusa Films) ↓

Report Looks at How Top Brands are Winning on TikTok

Brand discovery via social media overtakes search engines and TV ads Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%). https://lnkd.in/eBuue9eQ

Over the past few years, social media has seen an unprecedented boom in usage among audiences of all ages. For brands, this has opened a world of opportunities.. along with some challenges. So, we’re looking deeper into some of these key challenges, and the solutions to tackle them. 𝗥𝗲𝗮𝗱 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁 𝗶𝗻 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁: https://lnkd.in/e82xbTaX #b2bmarketing #emergingtech #digitalmarketing #socialmedia #blog

Excited about diving into the world of TikTok for business? 📈 Learn how to harness the power of this fast-paced platform to boost your brand with our comprehensive guide on selling on TikTok. From setting up your account to engaging with your audience, we've got you covered! 🚀 Discover the ins and outs of TikTok — a social space like no other. ✨ Gain insight into building an effective marketing strategy for your brand on TikTok. 💡 Uncover the key steps to get started with selling your products on this viral platform. 🌟 Explore the various advertising options available on TikTok and how to make the most of them. 🎯 Find out how to create engaging content that resonates with your audience and drives sales. Ready to take your marketing game to the next level? Read the full article here [link to the article without the actual link]. https://lnkd.in/g9YGrefW

“We want to help drive efficiencies for all the teams that support our TikTok presence. With that in mind, I knew a social media audit would help us gain a better understanding of our content’s performance and audience engagement over the past year.” - Alex Lewis, Senior Social Media Strategist (TikTok), Abercrombie & Fitch Co.  Lewis learned a lot from auditing the Hollister and Gilly Hicks TikTok accounts. Some of those learnings have already translated into wins that have streamlined content production and boosted performance.  If you want to bring the same results back to your team, give this article a read. In it, Lewis breaks down his process—including tips on how to share findings back to your team.