Ernie Villicana’s Post

JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with #QSR. Check out the full report ->>> https://lnkd.in/eKkAkXZM #qsr #report #reportseries #brandadvertising #mobileadvertising #mobilegames

While I’m not shocked to see fashion, beauty and sports brands utilizing TikTok as a larger part of their social media strategy, this movement signals two larger themes. 1. Brands are expanding their social media footprint to go where their consumers are spending more time, showcasing the necessity of a social media manager to be obsessed with their customers/audience. 2. Social media marketers need to always be utilizing data to help make strategic decisions. Thank you to Social Media Today, LLC for sharing this article and helping to drive further discussion around how brands can expand their social media strategy to more platforms. For social media marketers, I recommend you consider how being hyper focused on your customer and letting data help you make educated strategic pivots can fuel success today and tomorrow. #SocialMedia #SocialMediaMarketers #Marketing

📈 Did you know that social media ad spend is projected to skyrocket to £200 billion in 2024? 💥 What does this mean for marketers and brands? It's time to embrace the power of social media advertising like never before! Whether you're a seasoned marketer or just dipping your toes into the digital waters, now is the perfect opportunity to capitalize on this massive trend and drive real results for your business. 🚀 Seize the moment and harness the power of social media to elevate your brands, connect with your audiences, and drive meaningful growth! 👉 Check out the full article here: https://lnkd.in/dcxE4M97 #SocialMediaMarketing #DigitalTransformation #MarketingTrends #Innovation #BusinessGrowth #LetsConnect

JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

Digital Turbine, in collaboration with Qrious Insight has released a report series on social media advertising performance. The report explores social media in light of the rising tide of mobile game playing. The first in the Game Changing shift series focuses on Quick Service Restaurant brands. It urges advertisers to look at their media mix to determine if they can better reach audiences that spend more time in media channels they are not currently buying. https://shorturl.at/lmGU2

Brand discovery via social media overtakes search engines and TV ads Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%). https://lnkd.in/eBuue9eQ

📈 In the dynamic realm of social media marketing, TikTok emerges as a formidable player. Boasting over a billion active users, primarily from the elusive Gen Z demographic, it presents a unique opportunity for brand growth. The challenge lies in creating content that truly resonates with this young audience. Discover how brands like Gymshark and e.l.f. Cosmetics have successfully harnessed TikTok's potential and explore strategies for effective advertising on this platform. Full insights here: https://lnkd.in/gFbcPKRr #MarketingInnovation #DigitalStrategy #TikTokForBusiness

📈 In the dynamic realm of social media marketing, TikTok emerges as a formidable player. Boasting over a billion active users, primarily from the elusive Gen Z demographic, it presents a unique opportunity for brand growth. The challenge lies in creating content that truly resonates with this young audience. Discover how brands like Gymshark and e.l.f. Cosmetics have successfully harnessed TikTok's potential and explore strategies for effective advertising on this platform. Full insights here: https://lnkd.in/gFbcPKRr #MarketingInnovation #DigitalStrategy #TikTokForBusiness

Digital Turbine, in collaboration with Qrious Insight has released a report series on social media advertising performance. The report explores social media in light of the rising tide of mobile game playing. The first in the Game Changing shift series focuses on Quick Service Restaurant brands. It urges advertisers to look at their media mix to determine if they can better reach audiences that spend more time in media channels they are not currently buying. https://shorturl.at/lmGU2

JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.