Founder at Target — performance marketing and eCommerce growth agency. We help challenger brands to punch above their weight by unlocking more predictable and profitable growth.
A question on my mind during this morning’s commute ↓ Is the current paid social trend (as I see it) for DTC brands to follow ‘trending’ creative formats diluting their message and lowering impact? An example of what I’m talking about here is: Us vs. Them. I get served this creative format daily by DTC brands and their competitors; to the point where I now find the format itself fatiguing. In my opinion, it’s started to feel lazy, unoriginal and uncreative - which when you strip it back to its core, goes against all of the principles of winning on social, right? There are far more compelling ways of communicating your USPs and proposition as a DTC brand. A great example of this right now is SPOKE (props to Toby and Nusa Films) ↓
Thanks for the share Josh! Very much agree that it pays off to go the extra mile creatively instead of just following industry trends