Evolution is proud to announce our strategic collaboration with SMC الوسائل aiming to redefine the landscape of in-game mobile advertising within the region. This collaboration reflects our shared values and ambitious growth ambitions, positioning us to significantly enhance and expand the mobile gaming category in the MENA region. This initiative aligns with a vision of delivering new, innovative options for advertisers, enhancing their ability to connect with consumers in unique and impactful ways. #evolution #smc #mobilegaming #brandsolutions
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"Can CTV compete with my other UA channels? Isn't it too expensive? Can it really be incremental?"- a couple months back we tried to answer some of these advertiser questions in a CTV webinar Smadex organized. Today we are bringing you the real-life case of how a Smadex CTV campaign provided incrementality to Bandai Namco Mobile. Smadex provides real solutions to real questions. Ping us to start leveraging CTV for UA!
📺📈 Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game. Bandai Namco Mobile sought to find new marketing channels to stay ahead of growth opportunities. Smadex recommended that they explore CTV as a new channel for user acquisition, presenting a full-funnel solution to promote one of their flagship games. The partnership with Smadex resulted in a significant uplift in valuable installs and improved average daily sessions per user. Discover the full story by downloading the case study 👉 https://lnkd.in/dVUje64J #ctv #connectedtv #growth
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⚡ Q2 2023 Most Advertised Mobile Games Rankings by Region! 🏆 Matchingham Games Almost took over the global mobile advertising market. 🚀 Playrix & IGG are often seen on the rankings as well. 🔥 The hit Honkai: Star Rail by miHoYo made the rankings in Asia. #mobilegames #digitalamarketing #gamemarketing #casualgames #rpg #mobileadvertising #useracquisition
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🚀 Revolutionizing the Gaming Industry with Bulk SMS! 🎮📲 In the dynamic world of gaming, keeping players engaged and informed is crucial. Bulk SMS is transforming how gaming companies interact with their communities, offering real-time updates, personalized offers, and instant support. Key Benefits: 📲Instant Communication: Reach your players in seconds with game updates, new releases, and event reminders. ⏱️ 📲Personalized Engagement: Send customized messages to different player segments to boost retention and loyalty. 💌 📲Boosted Participation: Promote in-game events and special offers to drive participation and sales. 🏆 📲Enhanced Support: Provide instant customer support to resolve issues and enhance the gaming experience. 🤝 By integrating Bulk SMS into your marketing strategy, you can enhance player engagement, increase retention rates, and drive more revenue. It’s time to level up your communication game! 🎮🚀 #BulkSMS #GamingIndustry #PlayerEngagement #SMSMarketing #GameUpdates #CustomerSupport #GamingCommunity #TechInnovation #MarketingStrategy #GameDevelopment
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Mobile Gaming in Africa: A Real Growth Lever for Telecom Operators There is a big opportunity for telcos around the world to explore mobile gaming as an alternative way for sustainable business growth.🙌🏻 #mobilegaming #africa #telecom #telcos #mobileindustry #contentaggregators #brandmarketing #campaignmanagement #businessgrowth #html5games #operators #publishers #aggregators #advertisers #telecomoperators
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Straight after the IAB #PlayFronts opening keynote on March 26, we'll be diving into our latest insights with "The Many Ways We Play: A New View of Game Players." Expect to learn: - The big impact of mobile gaming and why it matters for all game players. - How advertisers can really connect with the wide variety of gamers out there, across all kinds of platforms and genres. - A closer look at gamers’ habits and motivations, giving us all a better grasp of what drives them. We’re shedding light on the massive influence of mobile gaming, uncovering the shared habits among players across different platforms and styles, and showing advertisers the golden opportunities to make meaningful connections with this lively and growing community. Don’t forget to register and join us in New York City: https://lnkd.in/eCdK58Pb
Register for IAB PlayFronts in NYC | 1 Week Away
https://www.iab.com
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Building Next-Gen Solution For Gen-Zers | Founder at NATIVV (Got Acquired in year 2022; Asia's first in-game ad-tech company) | SH Partner at iion | 3X Founder (0 to 1) | GameTech Expert | Speaker at Universities
Explore the dynamic shifts in Google's policies and understand how they're reshaping the #gaming world in this presentation featuring our co-founder Giuseppe Martoriello #gamingindustry #mobileadvertising #ingameadvertising #advertising #mobilegaming #google
Dive Deep into Google's Gaming Impact at Gamesforum Hamburg 2023! 🎮 Explore the dynamic shifts in Google's policies and understand how they're reshaping the gaming world in this presentation featuring our co-founder Giuseppe Martoriello. The presentation delves into: • The intricacies of Google's evolving policies • The undeniable influence of Google Ads on gaming profitability • Monetization strategies to diversify and elevate ad revenue • iion's innovative approach to attracting brand investments in gaming Empower your gaming strategy with these insights. 🔗 https://lnkd.in/d3u6frF8 #GameMonetization #GoogleAds #iion #AdRevenue #GamingTrends
Navigate Google Changes & Game Monetization to Diversify Your Ad Revenue | iion GF Hamburg 2023
https://www.youtube.com/
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Tencent reported 2Q2023 results today which missed consensus estimates. Rapid growth in ad business, video account monetisation and cost controls have contributed to Tencent’s 2Q2023 earnings despite domestic gaming business has slowed down. Though Tencent’s 2Q2023 results show a recovery in earnings, we would interpret the company’s earnings with caution given the slowdown in domestic gaming and social networks businesses.
Tencent: Earnings Miss, Cost Controls Help Margins; Slowdown in Domestic Gaming Is Concerning
smartkarma.com
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Marketing Director @ The Media Trust | Former AdMonsters Editorial Director | Currently on Bald Ambition Tour
Interesting talk on #IVT and #adfraud - gaming is a developing space, and seems rife for bad behavior... The Media Trust is already seeing it—a gap that's not mentioned here or discussed enough. Bad actors are using ad-stacking to insert bogus click and view URLs into campaigns and inflate their metrics. This is very rampant in in-app video. The other thing... The big IVT problem in CTV is not premium brands like NBCU, it's programmatic being delivered to sketchy CTV apps—questionable FAST services and weird utility apps. So what are CTV-focused SSPs doing about IVT? TAG #stateofthefight
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We have been offering specialized services to assist mobile gaming companies in expanding their user acquisition strategies in the dynamic Korean and Japanese markets. With our expertise and tailored solutions, we are dedicated to helping companies maximize their reach, engagement, and overall success within these thriving gaming communities. Our team is committed to providing comprehensive support, leveraging the latest industry insights and innovative strategies to ensure optimal results. If you're looking to enhance your presence and attract a wider audience in the Korean and Japanese mobile gaming markets, we've got you covered. Get in touch with us today to explore how we can help elevate your game to the next level! #GamingIndustry #MobileGaming #UserAcquisition #KoreanMarket #JapaneseMarket #GamingCommunity #Innovation
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Meet Huong Anh (Anny) in Gamescom SG and find out what is OEM and why it should be in your marketing strategy!
🇸🇬 Hi friends, I'm Anny Hoang and will be coming to gamescom asia on 19th and 20th Oct in Singapore. Currently, I'm working directly with various leading game publishers in SEA including: VNG Corporation, Amanotes, FUNTAP, VTC Mobile, AdOne , Widogame, ... for User Acquisition campaigns via Mobile OEM Advertising. Excited to make new connections & chat over various topics regarding the gaming industry 🎮 ! This time with no one other than our CEO & Co-founder Robert Wildner. Drop a DM to grab a coffee! #gamescomasia #gamescomasia2023 #gamesindustry #UserAcquisition #MobileAdvertising #PerformanceMarketing #MobileMarketing
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