📢 Speaker Announcement 📢 🚀 We're thrilled that John Wright is joining our incredible lineup of expert speakers at Gamesforum London 2024! 🎮 With over 11 years of experience in the AdTech/Gaming industry, John is passionate about creating engaging and profitable mobile games that reach millions of players worldwide. 👾 As the Vice President of Mobile Publishing at Kwalee, he leads the strategy and operations for their global portfolio games, working closely with internal and external developers, partners, and platforms. 🎟 Register now 👉 https://lnkd.in/g4sgyBc3 #gamesforumlondon2024 #gamesforum #admonetization #admon #mobilegaming #mobilemarketing #adtech #gamemonetization #gamegrowth #IAA
Gamesforum
Computer Games
London, UK 4,087 followers
Home of the Gamesforum events, Mobilize & Monetize podcast & leading mobile game UA & Ad Mon analysis.
About us
Gamesforum brings together a global community of games industry professionals to discuss key marketing and business challenges facing the games industry today. Our goal is to help help the genius work of games developers reach more players and become even bigger success stories.
- Website
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http://www.globalgamesforum.com
External link for Gamesforum
- Industry
- Computer Games
- Company size
- 2-10 employees
- Headquarters
- London, UK
- Type
- Privately Held
Locations
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Primary
London, UK EC4A 2AB, GB
Employees at Gamesforum
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David Philippson
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Alex Kozachenko
CEO @ HyperBeard | Strategy, Mobile Game Development & Publishing
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Gus Viegas
VP, Marketing | + 10 years of User Acquisition, Ad Monetization, Market Research & Growth Strategy for + 50 Mobile Game Apps | + $60M Profitable Ad…
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Andrei Moroianu
Head of Marketing
Updates
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Joining marketing and product teams to ensure a games success is an art, and mastering it requires close monitoring of the relationship between the two. Join Adam Jaffe, CEO of Mega Studio, at Gamesforum London and master the art of profitability in gaming. 🎟 Register now 👉 https://lnkd.in/g4sgyBc3 #gamesforumlondon2024 #gamesforum #admonetization #admon #mobilegaming #mobilemarketing #adtech #gamemonetization #gamegrowth
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Gamesforum reposted this
🙏 😍 Thank you Chun-Kai (CK) Wang for giving us a shout-out at Gamesforum 's Mobilize and Monetize Podcast! Chun Kai (CK) Wang, CEO at Kooapps, was recently featured in the podcast to chat about how Kooapps achieved 400 Million Downloads and the Journey of an Indie Games Developer! Check out the podcast to hear more of CK's insights! https://lnkd.in/eZN4n2k6
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Gamesforum reposted this
Join us at Gamesforum London on September 17, where Activision Blizzard Media Head of Measurement & Insights, Melinda L. Spence will reveal what truly defines a premium gaming experience and why quality and context in advertising matter. This session is essential for those looking to align brand impact with player expectations. Registration is still open: https://lnkd.in/eUBdrGMT #GamesforumLondon2024
📢 Speaker Announcement 📢 🚀 We're thrilled that Melinda L. Spence is joining our incredible lineup of expert speakers at Gamesforum London 2024! 🎮 As Head of Insights & Measurement at Activision Blizzard Media, Melinda Spence oversees a global team, delivering industry-leading thought leadership, research, and measurement solutions. 👾 Prior to Activision Blizzard Media, Melinda spent six years at PepsiCo, most recently leading its Rapid Delivery and eAway From Home commercial team across Europe. She has also held roles at Apple, where she identified strategic opportunities for the Apple online store utilizing customer insights, and BSkyB where she was focused on analyzing and improving customer satisfaction in Sky's online business unit. Originally from the United States, Melinda now resides in the United Kingdom and holds an MBA from London Business School. 🎟 Register now 👉 https://lnkd.in/g4sgyBc3 #gamesforumlondon2024 #gamesforum #admonetization #admon #mobilegaming #mobilemarketing #adtech #gamemonetization #gamegrowth #IAA
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Gamesforum reposted this
Fancy a bit of weekend reading? Checkout our latest article by Gavin Grady on mid-game interstitials, revenue benefits vs a (if done poorly) jarring user experience and questions that persist regarding intrusive ad experiences... You can check out the full article below! https://lnkd.in/d3Dh2hc4 John Speakman Mariam Ahmad Andrei Moroianu Nisha Fishlock
ROAS on a Knife’s Edge: The Rise of Mid-Game Interstitials in Mobile Gaming
globalgamesforum.com
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📢 Speaker Announcement 📢 Alex Kozachenko from HyperBeard will be speaking on 22 -23 October at Gamesforum San Francisco 2024! Alex Kozachenko is the CEO of HyperBeard, the largest mobile game developer and publisher in Mexico with over 210M downloads on Apple AppStore and Google Play Store with great games like Campfire Cat Cafe, Adorable Home & Pocket Love! HyperBeard specializes in cute, casual, idle-games targeting an adult-female demographic. Alex specializes in business, product & marketing strategy. 🎟 Early Bird Tickets are on sale! Register Now 👉 https://lnkd.in/dtBWmBC9 #gamesforum #gamesforumsanfrancisco #mobilegaming #mobilemarketing #useracquisition #admonetization
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From ringtones and WAP games to leading 52 Entertainment's marketing department, Vincent TESSIER takes us through his journey in mobile in this week's Gamesforum Meets. https://lnkd.in/dmqTRuRM #gamesforum #admonetization #mobilegaming #IAA #mobilemarketing #ingameads
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📢 Speaker Announcement 📢 🚀 We're thrilled that Melinda L. Spence is joining our incredible lineup of expert speakers at Gamesforum London 2024! 🎮 As Head of Insights & Measurement at Activision Blizzard Media, Melinda Spence oversees a global team, delivering industry-leading thought leadership, research, and measurement solutions. 👾 Prior to Activision Blizzard Media, Melinda spent six years at PepsiCo, most recently leading its Rapid Delivery and eAway From Home commercial team across Europe. She has also held roles at Apple, where she identified strategic opportunities for the Apple online store utilizing customer insights, and BSkyB where she was focused on analyzing and improving customer satisfaction in Sky's online business unit. Originally from the United States, Melinda now resides in the United Kingdom and holds an MBA from London Business School. 🎟 Register now 👉 https://lnkd.in/g4sgyBc3 #gamesforumlondon2024 #gamesforum #admonetization #admon #mobilegaming #mobilemarketing #adtech #gamemonetization #gamegrowth #IAA
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📱 Mid-game interstitials boost revenue, but at what cost to user experience? How can developers strike the right balance for long-term success in the competitive mobile gaming market? Gavin Grady investigates in his first ever Gamesforum feature. 👇 https://lnkd.in/eVzqAkpJ #gamesforum #mobilegaming #mobilemarketing #admonetization #adtech #IAA #UX #gamemonetization
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Gamesforum reposted this
It has been a week since a nightmare 24-hour trip back from Gamescom. And upon returning I realised I took next to no photos of the trip... So please enjoy the 3 photos I do have: 🍻 The inaugural glass of Kolsch with John and Joe 🤓 A photo with my industry look-a-like, James Haslam 🚜 In true Somerset style, I tried Farming Simulator 25 Gamescom was nonetheless a great event and chance to catch-up with the best in mobile games ad mon, UA and growth! It remains one of the best platforms to find out more about the mobile industry, what opportunities are being explored, success stories, lessons learned and challenges lying around the corner. A few key trends stuck out: 1. The growth in rewarded platforms sees no signs of slowing down, with more advocating for leveraging multiple platforms 2. Cross-platform gaming continues to be an exciting opportunity especially when combined with Steam adding a new F2P tab 3. The fill rates with in-game ad experiences require more attention 4. Ad quality remains a sore point for user experience and product teams.. 5. Alternate stores see growth with more companies turning to third party stores despite challenges with access to the Epic Stores on iOS and Android devices And on to the next one with Gamesforum London on September 17th, our Ad Monetization Summit! See you all again there!
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