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The IAB's Mobile Gaming Buyer's Guide is finally here! 🚀 After running hundreds of brand-tailored mobile gaming campaigns via the Monetizr network, we've seen gaming activations consistently outperform other video benchmarks - VCR%, Viewability, Attention, Engagement, and Purchase intent lift. Mobile gaming has emerged as a dominant media channel alongside traditional entertainment forms such as TV, streaming services, and social media. This is a chance to tell authentic brand stories. To tell stories consumers want to engage with. To deliver the brand message to the right audience. A chance to make ads better. 🔥 #ingame #advertising #MobileGaming #IAB #MobileAdvertising

Why #Loyalty Needs #Gaming Loyalty programs often face challenges of inconsistent customer engagement and limited demographic reach. With 2.2 billion mobile gamers globally, gaming is key to capturing consumer interest. In the episode, Thomas discusses how #adjoe's solution has successfully leveraged this potential to enhance loyalty programs with the universal appeal and engagement of mobile gaming. Gaming and loyalty go hand in hand – listen to the episode and learn more:

🌐 Exciting Times in Digital Media! 🌐 In today's ever-evolving digital landscape, major platforms are making groundbreaking strides to capture user attention and enhance engagement. From streaming services to professional networks, everyone is diving into the world of gaming! 🎮✨ 1️⃣ Netflix Games: With nearly 100 games tied to popular series like "Stranger Things" and "The Queen’s Gambit," Netflix is transforming the gaming experience for its subscribers. 📱🎬 2️⃣ YouTube Playables: YouTube now offers over 75 minigames for free! Enjoy casual gaming with popular titles like Angry Birds Showdown and Cut the Rope directly on the platform. 🕹️📺 3️⃣ Sling TV Arcade: Watch your favorite shows while playing classic arcade games like Tetris and Solitaire Clash, all on one screen! 📺🎮 4️⃣ LinkedIn Games: Even LinkedIn is getting in on the action with games designed to foster professional connections. Play trivia and Sudoku-style games with your network! 🤝🧩 The integration of gaming into these platforms is a testament to the dynamic nature of digital marketing and media. Stay ahead of the curve with Roix Digital Marketing Agency, where we blend creativity, technology, and professional expertise to keep your brand at the forefront of innovation. 🚀 #DigitalMarketing #GamingNews #TechTrends #RoixAgency #InnovateEngage #FutureOfMedia #MarketingExcellence

How brands are using gaming personas to reach players effectively

In the first half of 2024, the mobile gaming industry has shown resilience, with a 4.7% revenue growth despite global challenges. Companies are focusing on high-quality products and exploring new, low-cost segments to drive long-term success. SocialPeta Ltd, in collaboration with Tenjin, has released the Insights into Global Mobile Game Marketing & Ad Spend Trends report, providing a comprehensive analysis of market performance and key trends. From regional ad spend insights to emerging game genres, this report is a must-read for industry professionals looking to stay ahead. Read on and access the report here: Link in comments #MobileGaming #GamingIndustry #MarketInsights #AdSpend #GameDevelopment #H12024

Why Do Loyalty Programs Need Gaming? Loyalty programs often face challenges in maintaining customer interest and expanding their reach. With 2.2 billion mobile gamers worldwide, integrating gaming has emerged as a crucial strategy for effectively engaging consumers. In this episode of "Let's Talk Loyalty" Thomas explores how our team at adjoe is successfully leveraging the appeal of gaming to enhance loyalty programs across various industries. 🎧 Listen Here: https://lnkd.in/dTdpb9Q5 Let's Talk Loyalty and Loyalty TV

Are you going to be at gamescom this week? Our team will be there, armed with market-leading mobile gaming and digital advertising insights that can give you that edge over your competition. What ad strategies are your competitors using to acquire new players? Where is your audience seeing ad impressions, how does your game rank in downloads and engagement in your category, and what features keep them in holding the controller? We can help you answer all your questions, and some you didn't think you ask. Does your data know your audience? Ours does. Schedule some time with our team here: https://bit.ly/3M9wgy5 #gamescom2024 #mobileinsights #mobilegames #competitiveinsights #audienceinsights

Gaming habits are impacted by the world around us. When we look at the gaming market as a whole (represented here by total raw mindSHARE*), some obvious but interesting trends emerge: - Game engagement reliably increases with the start of summer break - Conversely, game engagement reliably decreases at the start of the school year - Year end holidays are always good for a bump followed by new year downtrends - The rapid growth in engagement during COVID was unique but the contraction should have been expected - In its current form, the gaming market is mature and tapping the ceiling of what we can expect for revenue, growth and users *mindSHARE is the sum of engagement across search, video, streaming, and social, highly correlated with users but ultimately measuring the whole gaming ecosystem

🚀 New Article Alert! 🚀 Excited to share my latest article on PocketGamer.biz, where I explore the growing trend of Multiple Paid Passes in mobile gaming! 🎮 In this piece, I dive into how developers are innovating with tiered Battle Pass systems to enhance player engagement and boost monetization. Based on an analysis of 44 games across various genres, I discuss how offering multiple paid pass options can cater to different player segments, from casual gamers to the most dedicated fans. 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: ✅ 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 Multiple pass tiers provide more personalized engagement, allowing players to choose the level of involvement that best suits them. ✅ 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 By offering various price points, developers can attract a wider audience, leading to higher average spending. ✅ 𝐏𝐥𝐚𝐲𝐞𝐫 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 Enhanced customization and flexibility can lead to higher satisfaction and long-term commitment. Curious to learn more? Check out the full article (link in the first comment). #retention #monetization #battlepass #seasonpass #revenuegrowth #engagement #f2p #mobilegames

🚀 We are thrilled to share the outstanding results of our collaboration with Brew Games, a dynamic leader in mobile gaming renowned for its creative and innovative approaches. 📈 At Datacorda, we used our sophisticated AI-powered predictive models to empower their games.This partnership has not only streamlined their advertising efforts but has also optimized in-app purchases (IAP) and significantly improved the overall player Lifetime Value (pLTV). This underscores the effectiveness of our tailored strategies and deep understanding of gamer behavior.Our collaboration has led to smarter monetization tactics that effectively balance player engagement with revenue generation, ensuring a seamless gaming experience that players love and keep coming back to. 📌 We're excited about the continued impact of our joint efforts and are committed to pushing the boundaries of what's possible in mobile game monetization. A big thanks to Brew Games for this fantastic partnership. Here's to more innovation and continued success in the gaming industry! #GameDevelopment #GameDevelopment #GamingIndustry #GameArt #GameMarketing #GamingCommunity #machinelearning