Whalar

Meet Morgan Riddle @moorrgs, Week 8’s National Football League (NFL) Creator of the Week! From celeb sightings 👀 to a jumbotron cameo and an exclusive on-field suite tour, Morgan shares the ultimate Rams experience. 🏈⚡️Catch her styling her game-day fit, scoring sideline access, and learning how to stiff arm from Rugby star Ilona Maher! 🙌 🔗Discover more game-day and Creator moments: https://lnkd.in/gibdzTiD #Whalar #CreatorEconomy #NFLCreatorOfTheWeek #NFL

That’s a wrap on Forbes Creator Upfronts! 🤳⚡️ As a proud supporting partner, we joined forces with the best in the business to dive into the future of the Creator Economy. Our Co-CEO & Co-Founder Neil Waller 🐳 alongside #SixteenthTalent Ashley Alexander redefined what it means to be a Creator. From launching brands to creating products, they’re not just content Creators —they’re visionaries building lasting impact.💡⚡️ Key takeaways: ⚡Community is everything: it’s the backbone of support, connection, and genuine engagement. Introducing products creates a shared experience that brings those in the community closer together. ⚡Trust your vision: Anything is within reach if you put your mind to it. There are no limits to what you can achieve. Confidence fuels possibility. ⚡The Key to Brand Collaborations: The best brand partnerships are a balance between creative direction and creative freedom, while also allowing the Creator to be themselves. ⚡One Rule for a Better World: Drink Nami Matcha and laugh every day. Thanks to all who joined us and thank you to Forbes for having us! #WhalarGroup #CreatorEconomy

Last week’s LBB Better Together 2024 Summit in London tackled a big question in today’s advertising world: Will brands adapt or be left behind? 👀⚡️ Our EMEA President, Emma Harman, was front and center, delivering a powerful message: “Human craft and creativity will always rise to the top.” As AI and automation continue to shape the industry, Emma emphasized that brands must dive deeper into niche communities, not just broad demographics. This approach lies at the heart of Whalar Group's mission to connect brands with Creators who foster meaningful engagement in the spaces where culture thrives.📱⚡️ 🔗 Read More Here: https://lnkd.in/gJZJUgZP #WhalarGroup #CreatorEconomy 

Our Senior Director of Measurement and Analytics, Kimberly Phan chats with Digiday about how Creator agencies are investing in physical spaces to scale Creator content! 🤳 For example: Whalar Group's The Lighthouse - a physical campus where Creators can learn, make, and belong that's opening later this year. 🙌⚡️ 🔗 Full Article Here: https://lnkd.in/gZpn4Q23 #Whalar #TheLighthouse #CreatorEconomy 

Catch our President of Measurement and Analytics, Gazmend Alushi, on Michael Shields' Next in Media podcast! 🎙️⚡️ Tune in to hear his take on measuring the media value and impact of Creators, avoiding common Creator marketing mistakes, why brands should operate within culture - not just the category - and more! 🔗 Listen here: https://lnkd.in/gbA_jsuR #Whalar #CreatorEconomy  

“One of the biggest issues we’re seeing is inconsistent metrics across all the platforms right now. We do things through unified reporting, which aggregates all of the data to ensure everything is more of an apples-to-apples comparison. We also look at true influence and engagement, so this is going beyond vanity metrics like views and likes.” Fresh off her panel at last week's Digiday Media Buying Summit, our Senior Director of Measurement & Analytics, Kimberly Phan, dives into the challenges of measuring the real impact of Creator marketing as the landscape evolves. 💡⚡️ 🔗 Full article here: https://lnkd.in/gZxKpvt4 #Whalar #CreatorEconomy 

Meet the Hulett Brothers @Hulett_Brothers, Week 7’s National Football League (NFL) Creator of the Week! Watch as they put Steelers punter Corliss Waitman and long snapper Christian Kuntz to the ultimate test with epic trick shots — landing footballs in trash bins way downfield. 🏈🗑️ Think they can pull it off? 👀⚡ 🔗 Catch more game-day and Creator highlights: https://lnkd.in/g5eVX3SN #Whalar #CreatorEconomy #NFLCreatorOfTheWeek #NFL

🔥 Whalar stole the show at CreatorFest! 🔥 Our EMEA Client Business Lead, Alex Elton-Allisett and Oatly's Global Social Content Lead, Anni Tjebbes led an impactful session on 'How Oatly Harnessed The Creator Effect,' sharing powerful insights on how brands can break through the noise and truly connect with audiences. Catch the highlights below! 3 Wins for The Creator Effect: ⚡Leverage Your Distinctive Brand - Understand what your brand's personality is, and collaborate with Creators who can amplify it ⚡️ Embrace the Weird & Wonderful - Be fearless, push boundaries, and take risks ⚡Agility Through Trust in Creators - Trusting Creators strengthens your brand's ability to adapt to trends and key moments while maintaining a genuine connection with your audience Thanks to all who joined us! #Whalar #Creatorfest #CreatorEconomy 

Finding the right Creators for a campaign can be like searching for a needle in a haystack—until now. 📱⚡️ As shared with Ad Age by our Chief Product Officer Simon Moss, our AI tool, ORCA, takes the guesswork out of Creator curation— allowing for quick vetting and identification of potential brand safety hurdles. "This is a game changer for us. It gives us 200x speed in terms of that upfront work that needs to go into making sure the Creators we’re presenting and going to be working with on a campaign are brand safe." 🔗 Read more here: https://lnkd.in/gXxR-m4p #Whalar #AI #CreatorEconomy 

“Trying things out is the nature of what we do. That’s what clients come to us for – not for a safe bet.” At LBBonline - Little Black Book’s Better Together event in the UK, Whalar Group's EMEA President, Emma Harman, highlighted how Whalar’s innovative, forward-thinking approach has cultivated a culture where bold exploration and creative risk-taking comes naturally. 💡⚡️ 🔗 Read more here: https://lnkd.in/gkfeG7rx #WhalarGroup #CreatorEconomy