People shouting in ads can be off-putting, but done right it’s comedy gold. We saw this with Erich & Kallman’s spots for Reese’s and Auto Glass Now. And here’s another good example: Roku’s wonderfully shouty new campaign about the common frustrations of watching TV at home.
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Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
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Shana Starr
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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What can Gen Zers can teach their millennial managers? Here's 6 ways age-diverse relationships enrich professional growth: https://lnkd.in/ecaWnfEP
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Craig Dubitsky, the founder and CEO of Happy coffee, shares tips on launching brands in crowded industries.
3 innovation secrets from the creator of eos, Hello and Happy
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Albertsons VP of Marketing Carol Best joins the Marketer’s Brief podcast to discuss how the grocer delivers fresh marketing at all of its brands at a time when consumers are seeking value.
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Tree Hut’s pivot to a broader, multimedia marketing strategy comes as a handful of other social-first brands, such as Duolingo and e.l.f. Cosmetics, have made similar shifts to new mediums over the past several months.
Why skin care brand Tree Hut is hiring Bakery as its first agency of record
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Quality Meats’ head of strategy writes about trusting yourself and not changing to fit in with everyone else.
Quality Meats’ Paola Ortega on 5 tips (and a song) for being yourself in advertising
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6 ways age-diverse relationships enrich professional growth.
What Gen Zers can teach their millennial managers
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The latest iOS opens the door for brands to have more interactive text campaigns.
How brand text marketing will get more sophisticated with iOS 18
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Wyndham Hotels & Resorts named Havas its agency of record for creative, media and social duties.
Wyndham Hotels names Havas agency of record
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