Join us for an exclusive webinar! 💡 Emotional Intelligence: The Power of Creators in Evoking Emotion and why it matters 🫨😍 🌟Why Attend? Content creators excel at producing material that not only grabs attention but also evokes powerful emotions. This emotional engagement is crucial for brand success, as new research from Influencer and Element Human reveals. Experiencing emotion over time significantly boosts purchase intent and fosters deep brand memory. We’ll be exploring how you can harness the power of creator content to transform your strategies. Here’s what you’ll learn: 🔎Why emotive content is the way to achieve brand metrics 🔎Techniques to evoke emotional responses in your audience 🔎Methods to enhance brand memory and purchase intent through creator content Don’t miss out on this opportunity to transform your marketing strategy, click the link in the comments to register! 🗓 Wednesday, July 31st ⏰ 9am PT | 12pm EST | 5pm BST 🎥 Via live Zoom #CreatorCampaigns #InfluencerMarketing #MarketingStrategy
Influencer
Advertising Services
London, England 37,325 followers
The originators of influencer marketing.
About us
We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands to navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. For more information visit influencer.com or email [email protected].
- Website
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http://www.influencer.com
External link for Influencer
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Social Media, Influencer Marketing, Influencers, Content Marketing, Social Media Marketing, Content Creation, Micro Influencers, Branded Content, Macro Influencers, and Paid Media
Locations
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Primary
Get directions
51 Great Marlborough Street
London, England W1F 7JT, GB
Employees at Influencer
Updates
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James Wallis, Head of Marketing at NatWest Group discusses his predictions of future trends in the creator industry. Watch the full episode to discover why James believes culture, creativity and context in the marketing industry will only become more important. Click the link below to listen to the full episode now. #MarketingTrends #CreatorTrends #InfluencerMarketing
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By partnering with Influencer and Meta for Business, Universal Music Group's Music Can used creator video content and Instagram Reels to boost awareness and engagement effectively. 📈✨ Discover how this impactful approach led to a 9% increase in awareness and sparked meaningful conversations about supporting people living with dementia through the power of music. Click the link in the comments to read the full case study. #InfluencerMarketing #MarketingStrategy #MarketingCaseStudy
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Did you know that nearly 75% of people become aware of a brand after encountering creator-led branded content in their feed? 🌟 This statistic underscores the immense power of influencer marketing in today’s digital landscape. Collaborating with the right creators can not only amplify brand visibility but also foster genuine connections with your target audience. Download Influencer’s latest piece of research in partnership with Element Human to discover the full impact of creator content. Click the link in the comments to access the report. #InfluencerMarketing #BrandAwareness #ContentCreators
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Learn more about how Instagram is helping creators secure collaborations and find out why TikTok users are drawn to the greenest retailers. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing
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We are proud to announce that Jenny Penich, Influencer’s President of North America, has been listed in Campaign US’ 40 under 40. 🌟💫 A big congratulations to Jenny, who has taken the team from strength to strength - we are honoured to have you leading the way in the US. #Campaign40Under40 #40Under40
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Influencer Co-Founder Caspar Lee recently spoke with CNBC about the competitive nature behind success on YouTube. 🥊 Casper explains why he urges aspiring YouTubers to find a way to be successful without relying on followers or fame. Click the link in the comments for the full article. #InfluencerMarketing #CreatorEconomy #YoutubeCreators
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Discover how creator content emotionally resonates with audiences and elevates brand strategies. ⚡ Our latest research reveals that sustained emotional intensity not only builds trust and quality associations but also enhances brand memory and consideration. Read the full report by clicking the link in the comments. #BrandStrategy #InfluencerMarketing #EmotionalIntelligence
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Aligning creators and brand values. 🎯 James Wallis, Head of Marketing at NatWest Group, explains why marketers need to live and breathe social media to understand trends, identify rising stars, and implement a careful selection process to ensure the best brand fit in order to nurture long-term relationships with top creators. Click the link in the comments to listen to the full episode on Spotify, Apple Podcasts, and more now! #InfluencerMarketing #BrandStrategy #B2BMarketing
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Last week's general election (AKA Genny Lec) lit up our feeds with memes and satirical videos, highlighting how creators like GK Barry and Munya are reshaping political discourse. From hosting political shows to infusing humour into policy chat, Ella Munn, Associate Director of Creative Strategy at Influencer, explores how creators are making politics relatable and driving greater political engagement among young audiences. Discover how social media and creators are democratising political conversation, fostering an informed and engaged electorate. 🌟 Click the link in the comments to sign up for more Drops from Influencer’s Impact Studio👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing