NoGood

How long can Emily stay in Paris? As long as it takes for brands to capitalize off of her trip. 🤑 The storyline revolves around Emily’s job in a luxury-marketing agency, sparking opportunities for product placement. Maybe too much product placement. With the release of season 4, fans were quick to point out half of Paris using the Samsung Galaxy Z Flip phone. There are two things the show failed to understand. First, Parisians have a disdain for technology, making the product plug seem strange. 🇫🇷 Second, Gen Z has a disdain for being served ads that are obviously ads. The show runners might argue that turning episodes into ads combats Gen Z’s resistance. Using Google Lens, for example, helps fans scan and shop Emily’s outfits online. But is the fluffy storyline of “Emily In Paris” enough to build an emotional connection with viewers to make them even want to buy the product shown? Let us know your thoughts in the comments below. #EmilyInParis #Netflix #productplacement 

WeTransfer is apologizing — for making users’ lives easier. After users complained of links expiring too quickly, WeTransfer announced links would stay up permanently. But the way they did their announcement is what caught people’s attention. 👀 Instead of formatting it as a normal update with a matching graphic, WeTransfer posted a public “apology.” The format mimics those found on brand pages that have committed serious offenses. WeTransfer’s satirical “letter” effectively landed the joke and resonated with users through humor. 🎯 What do you think of WeTransfer’s update announcement format? Let us know your thoughts in the comments below. #WeTransfer #brandstrategy #socialmediamarketing

TikTok saw Google’s new AI search overviews and said “I can do that too”. 👀 The TikTok search function now relays AI-generated “highlights” to users. It’s part of the platform’s testing to incorporate generative AI using ChatGPT. The update’s purpose is to find relevant content to a user’s search. But why AI? 🤔 64% of Gen Z uses TikTok for search over platforms like Google. TikTok is taking advantage of user habits developed in-app — such as finding restaurants. It’s clearly a priority for TikTok, because the results appear above creator content. What do you think of TikTok’s generative AI update? Let us know your thoughts in the comments below. #AI #tiktok #brandstrategy

You wake up and OpenAI is in your DMs. What do you do? Wrong answers only.

The US Open generated 10 million dollars in sales this year alone — through a drink. That’s more than the combined award money for both men’s and women’s divisions. The honey deuce is the US Open’s hottest new accessory. 🍸 But the honey deuce was created in 2006 — so how is a drink from 17 years ago trending now? The US Open is a “see and be seen” event, making it necessary to be seen with the honey deuce. The honey deuce is an extremely Instagram-able product with its eye-catching color and tennis-inspired honeydew garnish. 🎾 And it’s site-specific and exclusive. Attending the US Open with a honey deuce in hand is a once-a-year opportunity, driving the scarcity appeal of the drink. But if you can’t make it to the event, the recipe is extremely simple, spurring organic UGC with users posting their own recipes. What do you think about the US Open’s use of the honey deuce as part of their marketing strategy? Let us know your thoughts in the comments below. #USOpen #marketingstrategy #honeydeuce

Meme culture is coming for traditional marketing. It’s a stark shift, but it’s extremely effective — just ask Zara Larsson.🐬 The performer’s hit song, “Symphony,” is the latest soundtrack to a viral meme. Its unexpected rise to popularity caught the singer’s attention, and the meme even made an appearance at her concert. This says something important about where the direction of social media marketing is headed: Consumers lead the conversations. Brands, creators, and celebrities are traditionally focused on pushing their own agendas. But those that listen to online conversations and participate in consumer conversations have a better chance of resonating with their audience. 🤝 What do you think of brands participating in viral meme culture? Let us know your thoughts in the comments below. #tiktoktrends #marketingmemes #marketingstrategy

Creating a strong online presence is one of the most crucial steps of driving brand awareness — and also one of the most difficult with the rise of AI. We’ve done the work on Answer Engine Optimization and the impact of generative AI on search — and we’re ready to share it with you at the Global AI Summit. Join our Founder and CEO Mostafa ElBermawy September 10-12 at the GAIN Summit for the latest AI learnings from NoGood. #AI #GAINSummit #artificialintelligence 

Marketing terms can be confusing, so we broke them down for you. Are we missing any that you want ✨explained✨? Comment them down below. #marketingagency #marketinghumor #corporatehumor

Halloween is now in August — and it’s all because of you. A combination of summer and Halloween, “Summerween” is taking over the FYP. It’s not the only version, though — #CodeOrange and #Augtober are also trending. With over 124 million TikTok posts under the hashtag “Summerween,” brands have noticed something important: Consumers want fall products to hit the shelves mid-summer. 🍂 Social media users are flocking to their favorite brands to ask for earlier autumn releases. Which is why Starbucks is bringing back their seasonal pumpkin line in August. 🎃 Though the fall launch experienced the earliest release in Starbucks’ history, it was a hit. What do you think of brands' decisions to launch fall and Halloween products earlier and earlier? Let us know your thoughts in the comments below. #halloweenmarketing #sociallistening #consumerdemand

Weekly roundup: things we're paying attention to this week 👀 🤝 Brands are collaborating with “demure” trend creator, Jools Lebron: https://lnkd.in/gK--pTWW 🤔 AI branding: how to do it (and if you should): https://lnkd.in/gm4phMsu 🎶 Instagram lets users add a song to their profile: https://lnkd.in/ehUVfbWY 📧 Influencers are taking to Substack and Beehiiv to launch newsletters: https://lnkd.in/eiMUik-n 🤖 The AI hype is very different from the dot com craze: https://lnkd.in/gDkJRwPt 📊 The RealReal’s top brands and trends report is live: https://lnkd.in/gcSJqxqs 📡 Alex Cooper’s Call Her Daddy podcast will receive its SiriusXM debut: https://lnkd.in/gwYJgxGT 🧱 The Nike X Lego collab is here:  https://lnkd.in/g9ai5itR 👠 Spanx founder launches Sneex, a heeled sneaker brand: https://lnkd.in/gCpPU9SE