NoGood’s Post

The power of giving for "free." ☕️☕️☕️ Today, there was an opening launch for a newly opened espresso bar near my place, and I've been carefully checking how they are going to market their new espresso bar. To give you more info on this, the place they opened the espresso bar doesn't quite fit that vibe. So I was interested in knowing how they were going to promote their business. One day, I saw their sign: "Giving a coffee for free from 11 am - 3 pm, on Sep 26th, 2024." It was interesting, and I wanted to check how many people would come by during that time. The results? We had to wait at least 30 minutes to grab a cup of coffee, and the coffee taste was spot on. I observed the customers at the coffee shop and the online presence of the coffee shop and noticed that the customers were just happy to volunteer to make their reviews online. Some even called their friends to come and purchase additional coffees or desserts, happily paying for them, and shared pictures of the coffee shop on their social media. Sometimes, we often think about "how to market" our products/services too seriously. But once you shift your mindset to how to let people know how good your product/service is, I believe everything will come together. This is your reminder today: if you are reading this post to this sentence, then it's your time to give something for free to your audience. It could be your insights through social media posts, or you can offer some free consultations/trial products to make it go viral. 😉 #GTMMarketing #HowToGoViral #Marketing #localMarketing #SocialMediaMarketing

Flavorful Marketing: Uncovering the Essence of the 4 Ps Product Think about your favorite street shop with the best samosas. That's the 'product' part-- ensuring what you offer is mouthwatering and keeps people coming back for more. Price Ever negotiated with a local vendor for a better deal on fresh spices or coconut oil? That's the 'price' part--finding the right balance between affordability and quality. Place Imagine your favorite tea stall by the beach That's the 'place' part--being where your community gathers, whether it's in local markets, bustling streets, or online platforms. Promotion You know those colorful posters inviting you to the food festival in the nearby resturant? That's the 'promotion' part--spreading the word about your business through ads, social media, or even local flyers. #marketingstrategy #4psofmarketing #marketresearch #digitalmarketing

🔥Can we be real for a moment? We know how frustrating it can be when you pour your heart and soul into a wine sale post, and it seems like nobody is interested. 👉🏽👉🏽👉🏽 📣Did the message get lost in the digital vineyard? Was the call-to-action not compelling enough? Maybe you forgot to add the link? It's all just a bit much, isn't it? 🙌🏽But here's the good news: You're not alone in this. We know how important it is for you to sell your wine effectively and gain the financial reward you deserve. That's why we're excited to introduce the Sales Strategy System. 🍷With our system, youre provided with 12 posts that speak directly to the hearts and minds of your audience. They’ll create scarcity and urgency to motivate your customers to act fast and make a purchase. We'll make sure that you're using the right call-to-action for every post leading up to the promotion week, and provide tips to increase engagement on your Instagram profile. 📊Our goal? To help you create more meaningful connections with your followers and turn them into loyal customers. We want to make it easier for you to share your passion for wine while also seeing a return on your investment. 📈Plus, with the Sales Strategy System, there's no need to switch back and forth between platforms - you can complete the entire sales process in Instagram! ☎️If this sounds like something that you'd like to explore, we invite you to book a discovery call with us today.⬇️ https://lnkd.in/ecwtcpyj #winesales #wineindustry #wineindustry #winebusiness

Spring has sprung and farmer’s markets are in full bloom. 🌷 Check out these brandable products marketgoers will love! Encourage sales with a giveaway when they spend over X dollars at your stand. This trendy merch also works great for plant nurseries, coffee shops, and eco-focused brands. 🪴 Questions about these products? Looking for more ways to be the apple of your customer’s eye? 🍎 Let’s connect! #FarmersMarket #ShopLocal #FreshBranding #FarmersMarketFresh #GreenPromos #theHIVEproductmarketing

We are going LIVE 🎥🛒 On March 21st, we will try something completely new - LIVE SHOPPING.  Okay to be fair this is not a new phenomenon, but it is a tactic we have never tested here at ShareWine. I see more and more eCommerce brands use live shopping on social media to engage with their audience and grow sales, and with ShareWine turning 5 years (yay!🍾), this was a good opportunity to test the format. I see multiple strengths in this format: 1️⃣ Interactive Experience: Live shopping on Facebook allows us to engage directly with our audience in real-time. We can showcase the wines on auction, answer questions, and create a more personalized shopping experience.  2️⃣ Reach a Wider Audience: With Facebook's extensive user base, we have the opportunity to connect with wine enthusiasts beyond our regular customer base. This expands our reach and opens doors to new markets and potential customers. 3️⃣ Put on a Show: Live shopping allows us to create a fun and memorable experience for the wine enthusiasts tuning in. We are essentially putting on a show for them.  If you are curious to see how our live shopping debut goes then tune in here https://lnkd.in/dVzTGDMR (note: the first one will be held in Danish). Our hosts will be the amazing duo Olivia Hviid Topp and Claus Donnerstag who have lots of prizes and special auctions planned for those tuning in. I am sure we will make a lot of learnings, that I can share in a future post. Have you bought sold anything through live shopping before? Would love to hear about your experience in the comments.  #LiveShopping #FineWine #winebusiness #marketing

Marketing is a bit like enjoying an ice cream cone 🍦 Picture this: You’re out on a sunny day, craving something sweet. 🌞 You see a stand with colorful cones and delicious scoops. 🍦🍨🍧 ⏩ That’s your TOFU—the Top of Funnel. It’s the part that catches your eye and makes you think, “Ooh, I want some of that!” 🤤 Here, you’re drawing people in with eye-catching content and initial offers. 👀 Now, you’ve got your cone and are staring at the array of ice cream flavors. 🍓🫐🥭🍉 You start to think about which one to try.🤔 ⏩ That’s the MOFU—the Middle of Funnel. You’re exploring your options, tasting different flavors, and figuring out what suits your taste. This is where you engage deeper, offering more details and nurturing the relationship.⤵️ Finally, you decide on your favorite flavor and add toppings—sprinkles, chocolate chips, maybe even whipped cream. 🍯🍫🍪 ⏩ This is BOFU—the Bottom of Funnel. It’s where the magic happens and you finalize your choice. ✅ You’ve built up the anticipation, and now it’s time to make the purchase. 👛 This is about sealing the deal with that perfect offer and making it irresistible. 🧲 So next time you’re enjoying that ice cream cone, remember— it’s just like guiding a customer through TOFU, MOFU, and BOFU! Catch their eye, engage their interest, and seal the deal! 🤝 How do you sweeten the deal in your marketing efforts? 💕 Share your thoughts below! #icecream #funnel #cone #flavors #irresistible

Brew Up Spooky Success with Trending Halloween products! 🎃 As Halloween approaches, brands are gearing up to captivate consumers with limited-edition treats and spooky beverages. Tying offerings to popular movie franchises can be effective, especially with themed packaging and flavors. However, this can be costly and dependent on the movie’s success. Focusing on broader consumer trends and innovative Halloween-themed products may be a more sustainable strategy. Inspired by EXBERRY®'s trend campaign Regeneration Rising, our application team has crafted spooky, bewitched, and naturally colored product concepts that convey an organic yet premium look and feel. This appeal is often achieved through dark, moody colors, which align perfectly with the eerie themes of Halloween. With EXBERRY®, we offer vibrant, plant-based colors that help brands develop visually appealing and sustainable products. Interested to learn more about EXBERRY®? 👉 Get in touch: https://lnkd.in/eTd6budk

🎤 Feedback Sort from my network! Social media, from a B2B perspective, can be drab and one dimensional, focusing on product features or benefits. Trying to translate a brand message or inform your audience of something new, interesting or something worth considering is not easy to accomplish without spending huge marketing dollars. My team came together to work on strategies to improve our social presence in a budget friendly way and came up with the idea to run short, simple to digest videos featuring a product that was delivered in an authentic way. Simple Somms is the concept. Myself (aka: simple) focuses on the commercial aspects, those that know a little bit about wine but what the raw bones. Cameron Smith (aka: the Somm) is the wine 🍷 connoisseur, talks to the technical aspects of the wine, what it delivers in flavour and wine making techniques. This is our first crack at it. This was one take and edited by Siobhan Moran, she is our guru (follow her on Tic Tok) and brains behind the project. Our audience is very mixed, but specifically those in the industry; pub owners, wine retailers, restaurants, wine bars etc. Our plan is to review as many as we can and release one video per week. So it needs to be short, sharp and easy to execute. Looking for your thoughts? Good, bad or indifferent… did you like or hate it? Is it easy to watch? Did you see Wally (Richard Badanjek) in the background? Would love to hear your thoughs 💭 #winesocials #wineindustry #abitoffun

☕ Calling all coffee brands! ☕ We're brewing up something special at Tasting Table this September—our Coffee Themed Week is about to hit peak roast, and we're on the lookout for the best brands to join us as media partners! Whether you're a coffee producer, coffee machine manufacturer, or even a milk frother brand, this is your chance to get in front of our caffeine-loving audience (and believe me, there's a LOT of them). What’s in the moka pot for you? 👉 Written branded content to tell your story 👉 Hub page inclusion to showcase your products 👉 Eye-catching display units to grab attention 👉 Performance guarantees that ensure you get the buzz you deserve But hurry—spaces are as limited as a correctly spelt name on your coffee-shop cup. Don't miss out on this brew-tiful opportunity to elevate your brand during our most caffeinated week of the year! Interested? Drop me a message, and let's chat over a virtual coffee! ☕💼 #CoffeeWeek #MediaPartnership #BrandExposure #TastingTable #CoffeeLovers #CaffeineFix #ContentMarketing #BrandedContent #CoffeeCulture #LimitedSpots #CoffeeCommunity #SeptemberEvents #CoffeeBrands #CoffeeMachine #MilkFrother #ProductLaunch #DigitalMarketing #CoffeeTime #ContentStrategy #AudienceEngagement #PartnershipOpportunities #MarketingStrategy #BoostYourBrand #CoffeeEvent #CoffeeBuzz #AdOpportunities