If you didn't know, now you do—our production team has been busy working with brands like Mattel Creations, Colgate, TRX training, and even familiar faces like Gronk. 🔥 Power Digital's Creative services span video, photo, and design, and can support campaign-driven, multi-channel needs. Watch these highlights, then head here to learn more about our capabilities: https://lnkd.in/gRtms4fc #videoproduction #creativeservices #creative
Power Digital Marketing
Advertising Services
San Diego, CA 166,863 followers
We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
About us
Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.
- Website
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http://www.powerdigitalmarketing.com
External link for Power Digital Marketing
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- San Diego, CA
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Search Engine Optimization (SEO), Pay Per Click (PPC), Branding and Creative Services, Social Media, Web Design and Development, Mobile Development and Mobile Marketing, Display Advertising, Content Marketing, Conversion Rate Optimization (CRO), Public Relations, Brand Strategy, Partnerships, Link Building, Amazon Marketing, B2B, ecommerce, Influencer, PR, Retail Marketing, TikTok, Integrated Marketing, and Affiliate
Locations
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Primary
2251 San Diego Ave
a250
San Diego, CA 92110, US
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407 Broome St
6th floor
New York, NY 10013, US
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1201 Wilson Blvd
Ste 28-111
Arlington, VA 22209, US
Employees at Power Digital Marketing
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Anabela Fernandes Perozek
Founder | Chief Marketing Officer | Advisor | Board Member | Accelerating Profitable Revenue Growth
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Chad Rader, MBA
Group Director @ Power Digital | I elevate brands and accelerate revenue with purposeful insights and next-level measured digital strategic solutions.
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John Taumoepeau
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Nathan Wade
Platform Engineering | Solutions Architecture | SecOps
Updates
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Power Digital Marketing reposted this
Time to unveil our Partner Directory 😍👏🏻 Each ABM agency on the list has been carefully considered and picked by the team, therefore we couldn't recommend them enough! See the directory here: https://lnkd.in/dvsAG2gJ 💡Interested in partnering with us? Please fill in the form at the above page and Andrey "Andy" Kastelmacher, our Head of Partnerships, will get back to you to discuss further. 🤝 : - Amit Lavi from Lavi Prime - Silvia Vega and Emma Ruefli from Growth Revolution by Fileroom - Juan Antonio Liedo Rojo, PhD and Ane Larrea Ocio from The Revenue - Abhishek K. from UnboundB2B - Lukas Liskovec and Richard Jošek - Katarzyna Waśniowska, Oleksii Kosenko (PhD) and Victor Ekelund from Albacross - Yisha S. from Comviva - Jeff Mason and Tiffany Lyman Otten from Power Digital Marketing - Sudharshan Narasimhan and Shiyam Sunder from TripleDart - B2B SaaS Growth Agency
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Power creative, like you've never seen it before. Introducing our new creative portfolio, showcasing the heart and soul of what we do best—bringing your visions to life! From groundbreaking designs to innovative campaigns and productions, our portfolio is a celebration of creativity, collaboration, and cutting-edge ideas. 🚀 Visit https://lnkd.in/gCf8QNsf today to see our creativity in action! #production #design #creativeagency #digitalmarketing #creative
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With the presidential election only a few months away, the costs of ads are seeing an increase across networks like Meta and Google—a rise of +87% compared to the 2020 election. While rising costs are expected in Q4, this additional factor may require brands to shift strategies and explore or scale other channels. For example, Account Director, Fashion Allison Eckel notes, "To combat rising platform costs, I'm encouraging all my clients to double down on SEO efforts now to leverage this "free" channel to drive traffic to their site." If you're spending on Meta or Google in the coming months, a few optimizations you can consider include: 1. Increasing spend on channels where political ads are not allowed (TikTok, Pinterest) 2. Increasing creative diversity to allow platforms to serve the right creative at the right time to the right person; Mixing brand content and creator content is key Have questions for us? Drop them below. 👇 #digitalmarketing #meta #advertising #measurement
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Fashion brands, listen up. 👕 There's a key challenge in the industry: currently, only about 20% of customers buy from the same brand more than once. You can tap our Fashion Division today for more nova-backed insights like these: https://lnkd.in/gaFw_nu9 #fashionmarketing #lifetimevalue #ltv
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Take it from our very own Jennifer Howell-Stiles, TikTok is the place to be to grow your brand and your incremental revenue. 📈 Thanks for stopping by, TikTok for Business! #tiktokmarketing #incrementality #digitalmarketing
"TikTok is the place to be to grow your brand, and grow incremental revenue from a consumer that maybe three years ago you thought wouldn't be likely to buy from your brand, let me tell you they are." Jennifer Howell-Stiles, Managing Director of TikTok Marketing at Power Digital Marketing, breaks down Incremental Revenue on TikTok 📢 🔗 Check out our Performance Hub to see how your brand can get the most out of TikTok's performance tools: https://bit.ly/4bpQn5S
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This week's TikTok trends report is here! Follow us for our weekly roundup, and contact our team today to see the full report which includes industry-specific insights.👇 https://lnkd.in/g6BXbNgY #tiktokmarketing #tiktokforbusiness #tiktokshop
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Don't optimize yourself to death. Chief Strategy Officer Ben Dutter shares this common cycle related to CAC, below.
Chief Strategy Officer at Power Digital. Marketing ROI, incrementality, and strategy for hundreds of brands.
You can manufacture whatever CAC or MER you want in the short term. Most brands look at some kind of "blended" efficiency metric: • MER: total revenue / total marketing costs • CAC: total marketing costs / new customers Let's focus on CAC for now because it's a little trickier. Usually the "point" of paid advertising is to drive incremental new customers. Ideally your business has a better lifetime value than just the average order value (LTV:AOV ratio >1), and if that's the case then I usually recommend focusing on CAC instead of MER. If your business acquires 1,000 new customers per month, and you're spending $50k in paid media, that's a $50 CAC ($50,000 / 1,000 = $50). Assuming you're a very stable business and that rarely ever changes meaningfully. An executive could say "we need to reduce CAC immediately!" and the easy answer would be to respond "how low do you want to go?" Most paid savvy folks who follow me will know that you can just reduce the spend roughly proportionate to the desired CAC reduction and presto bingo you've got the number you want. "I want a $40 CAC!" reduce your spend to $40k that month. "I want a $30 CAC!" reduce to $30k. And so on. You might be wondering "if your CAC directly drops equally to your spend reduction, isn't your spend not very incremental?" And the answer is "sort of... in the short term." That month that you cut budgets might look great from an efficiency perspective and your exec team will be thrilled with such great improvements. However, over the next few days or weeks you'll start to see your total VOLUME of new customers drop. And if you keep your newly reduced spend as the new normal, your CAC will probably rise back up again to what it was before ($50 instead of say the targeted reduction to $30), and your total volume of new customers will drop from 1k / mo down to 600/mo. This won't be felt right away in most businesses because customers rarely impulse buy within an hour of seeing an ad. Some brands and customer segments do enjoy that level of impulsivity, but, most don't despite what Facebook or whomever will tell you. So you'll see a slow and steady decline over the course of weeks or months, and people will wonder what happened. And the cycle will continue. We call this "optimizing yourself to death" at Power. Blended business metrics are a great and important way for you to manage the profit of your paid efforts, but they don't tell the story of what is actually CAUSING new customers or revenue to come into the P&L. #cac #dtc #marketing #attribution
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Wanna chat about wasted ad spend? Great, we can do this all day. The reality is that wasting ad dollars is far too common, and it boils down to a few reasons: 1️⃣ Not knowing how much to spend 2️⃣ Showing your ads to the wrong audience 3️⃣ Lack of measurement If the shoe fits, find out how you can save your 💸 here: https://lnkd.in/gyRJj5V 🎤: Chief Strategy Officer, Ben Dutter #measurement #digitalmarketing #agency #ecommerc
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Want to join the Power Digital team? A few things we look for when evaluating talent are strong energy and passion for your craft, eagerness to join a growing, evolving team, and a growth mindset. 🎤: Founder + Chairman, Grayson Lafrenz #growthmindset #teamculture #talent