NielsenIQ

NielsenIQ

Information Services

Chicago, Illinois 1,092,722 followers

About us

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

Website
https://niq.com/
Industry
Information Services
Company size
10,001+ employees
Headquarters
Chicago, Illinois
Type
Privately Held
Founded
1923

Locations

Employees at NielsenIQ

Updates

  • View organization page for NielsenIQ, graphic

    1,092,722 followers

    We are thrilled to announce the completion of NielsenIQ and GfK’s digital integration. Our websites and social media channels have successfully merged, bringing you a seamless and enhanced experience with… ▶ 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗔𝗰𝗰𝗲𝘀𝘀 to All our Solutions across various industries and categories, including FMCG, Tech & Durables, Retail, Alcoholic Beverages, Pet, and Beauty. ▶ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Measuring $7.2 trillion of global consumer spending across over 95 countries, covering 2.5 trillion transactions per week ▶ 𝗗𝗲𝗲𝗽𝗲𝗿 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Enabling you to stay ahead of market shifts and consumer preferences. ▶ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Drive product innovation and streamline your operations with next-gen technology ▶ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 & 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Enhance your marketing and advertising efforts with insights that help you build a stronger brand and improve campaign effectiveness. ▶ 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻: Optimize your e-commerce strategies, develop winning assortments, and manage your supply chain more effectively with our powerful analytics tools. We are committed to delivering unparalleled value and insights to help you identify the right next move and get there first.

  • View organization page for NielsenIQ, graphic

    1,092,722 followers

    Gain unparalleled access to retail and consumer data, allowing you to make informed decisions that put your business ahead of the competition. 

    View organization page for NIQ for FMCG, graphic

    1,303 followers

    Best-in-class data helps you: ▶ Boost your market share across channels and categories  ▶ Stay ahead of emerging trends that shape consumer preferences.  ▶ Fine-tune your pricing and promotional strategies to stay competitive.  ▶ Get a clear view of your category’s future growth potential.  ▶ Spot untapped opportunities in the market.  Find out more 👉 https://lnkd.in/gV_Y2Zw4

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  • View organization page for NielsenIQ, graphic

    1,092,722 followers

    At 46.7 percent, Spain has the highest percentage of private label purchases in Europe, while North Macedonia makes up the rear with private labels accounting for just 2.6 percent of all FMCG turnover. But how about the other countries? 🛒 Find it out in our free European retail study. Download the report now to get more regional insights 👉 https://hubs.la/Q02Mw70L0 #Retail #EuropeanRetail #MarketInsights #NIQforRet

    View organization page for NIQ for Retail, graphic

    11,433 followers

    Buying private labels is more widespread in countries with higher purchasing power than in countries where purchasing power is lower. 🛒 At 46.7 percent, Spain has the highest percentage of private label purchases, followed by the Netherlands (45.8 percent) and the United Kingdom (45.5 percent). At the rear of the 30 countries that have been analyzed is North Macedonia: Private labels account for just 2.6 percent of all FMCG turnover there. Download the whole report for free to get more regional insights into your markets 👉 https://lnkd.in/eSTRfXUq #Retail #EuropeanRetail #MarketInsights #NIQforRetail

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  • View organization page for NielsenIQ, graphic

    1,092,722 followers

    Introducing Part 4 of our 'Influencing AI' series! We're so glad that hundreds of you have joined in for Parts 1-3, and we're finishing off the series with a BANG on Nov. 7th. Any guesses for who the special guest will be...? 🤔 Stay up-to-date on all the latest developments by registering today! #AIatNIQ #InfluencingAI #WebinarSeries #AI #ML

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  • View organization page for NielsenIQ, graphic

    1,092,722 followers

    We are thrilled to announce a groundbreaking collaboration! We’re combining experts from our Global Thought Leadership team with esteemed economists Martha Gimbel and Ernie Tedeschi from Yale University. In an upcoming series, we will dive into today’s market challenges and anticipate what’s ahead for manufacturers and retailers in 2025. In Ernie’s latest analysis (derived from insights found in the Mid-Year Consumer Outlook), he explores 5 trends to watch: 1️⃣ Falling inflation & interest rates 2️⃣ Product replacement cycles 3️⃣ An aging population 4️⃣ Private label perceptions 5️⃣ GLP-1 medications Read the full analysis here: https://lnkd.in/e-cqFQQA Stay tuned for more insightful discussions, Q&As, and exclusive videos as we dive deeper into the future of consumer spending and market dynamics! #MidYearConsumerOutlook #NIQFullView #ConsumerTrends #YaleEconomics

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  • View organization page for NielsenIQ, graphic

    1,092,722 followers

    You only need ONE partner for your BevAl insights needs. 💰Capitalize on distribution and product opportunities ↗️Optimize cost and improve revenue ⚠️Identify, quantify, predict and act on out-of-stocks 🤝Achieve mutual growth The NIQ Activate platform furthers the Full View™ of the alcohol industry with exclusive Walmart alcohol department insights. Activate your future now; Contact Us to learn more! https://lnkd.in/e7aYuqBE #Walmart #NIQ

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  • View organization page for NielsenIQ, graphic

    1,092,722 followers

    How is purchasing power regionally distributed in Europe and what’s new about our digital maps? 💸🌍 In our free webinar on October 16, we will give you an overview of our brand-new Europe Edition 2024/2025. Up-to-date and precise geodata are crucial for making reliable decisions for your business. Visualize your company data on digital maps and add purchasing power data to gain valuable insights in marketing, sales, expansion and controlling. Register now for free 👉 https://lnkd.in/esbWgrKd #geomarketing #webinar #purchasingpower #digitalmaps

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  • View organization page for NielsenIQ, graphic

    1,092,722 followers

    𝐏𝐫𝐞𝐬𝐬𝐮𝐫𝐞𝐝 to 𝐃𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞𝐝 In early 2024, consumers around the world were feeling 𝐏𝐫𝐞𝐬𝐬𝐮𝐫𝐞𝐝 by macroeconomic conditions, global unrest and more. Now? The state of global consumers today can be summed up in one word: 𝐃𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞𝐝. See the coverage of our mid-year consumer outlook by Business Reporter 👇

  • View organization page for NielsenIQ, graphic

    1,092,722 followers

    At NIQ, we're all about making a positive impact together. Our recent People & Planet Day was a fantastic showcase of our commitment to sustainability and community. The day was packed with inspiring activities, heartwarming moments, and the amazing energy of our dedicated team.   Be sure to check out the video to see our awesome associates in action, working hand-in-hand to make a difference. Whether it's planting trees or joining community clean-ups, every little bit helps!   A huge thank you to everyone who took part and made this day truly unforgettable. Let's keep working together to create a greener, more sustainable future!   #PeopleAndPlanet #NIQGivesBack #LifeAtNIQ

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