Happy National Dog Day! 🐕🐾 To honor the occasion, let's dive into the Dog Pet Food category! 🐶 Innovation sales have declined by 38% compared to the past 52 weeks, still reaching $1.4B. 🐶 Innovation contribution has dipped by 3.7 points, but with 2,785 new items, innovation is still wagging its tail. 🐶 Wet Dog Food (+15%) and Frozen Dog Food (+71%) are leading the pack with the largest growth. Want more insights on Pet categories? 💡 Connect with BASES to learn more about Innovation Measurement and how we can help your brand at: https://lnkd.in/gbEnHsNC #NationalDogDay #InnovationSales #InnovationMeasurement #PetCategories #PetIndustry
About us
NIQ BASES is Success, Elevated. NIQ BASES blends innovative research technologies (such as evolutionary algorithms and predictive analytics) and client consulting to increase your brand performance. We help companies dramatically improve their outcomes, whether renovating an existing brand, driving new innovation, or developing new packs and advertising to grow your sales. Success, Elevated together: We do this by revealing new paths to success, elevated by superior foresight, unmatched behavioral data, and agile technology. Being part of NIQ, we are an equal opportunity employer that is committed to inclusion and diversity. Learn more about our career opportunities at https://nielseniq.com/global/en/jobs/
- Website
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https://www.bases.com
External link for BASES
- Industry
- Market Research
- Company size
- 10,001+ employees
- Type
- Privately Held
- Founded
- 1977
- Specialties
- Concept testing, New Product Development, Innovation Testing, Design testing, Packaging testing, Creative testing, Advertising testing, Forecasting, Market Research, Portfolio optimization, Pricing, and Idea testing
Locations
Employees at BASES
Updates
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Ever wonder why consumers say one thing but do another? Now's your chance to turn those insights into actionable strategies that will set your brand apart. Join our exclusive webinar to delve into the data that shapes consumer decisions. Discover powerful tactics that will elevate your brand, increase engagement, and drive results like never before. Don’t miss out! Register Now👉 https://lnkd.in/dBNtVG-d #ConsumerBehavior #NIQFullView #MindAndMatterReport
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Meet the NIQ BASES Team at #EuroSense2024! See how BASES is transforming sensory and product innovation to secure a positive product experience. https://lnkd.in/dWi9a_jX See you in Dublin! 📅 #Dublin #product #experience #productinnovation #productexperience #sensory #innovation
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RUM, don't walk, to hear what BASES has to say about National #Rum Day! 😎 🥃 In the past 52 weeks, the Rum #category has been facing headwinds, seeing declines in total #sales (-5%) and innovation sales (-20%). 📉 The decline in innovation sales can be attributed to less entrants into the category, presenting opportunity to invigorate growth and drive new news for those looking to innovate! 📝 💡 Of the innovations outpacing their competition, success can be seen across Light, Gold, Dark, and even Spiced Rums. Connect with #BASES to learn more about #Innovation Measurement and how we can help you launch #successful Rum innovations in a tough #spirits #market at: https://lnkd.in/g5mXwRy6
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Unlock consumer behavior secrets! 🤫 Dive into the data that drives consumer choices. Join our exclusive webinar to uncover deep insights and master strategies that will elevate your brand to new heights. Register now! 👉https://lnkd.in/euewe5Fg #MindAndMatter #ConsumerBehavior #NIQFullView
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#Brazil it's live!!! The first NIQ Founders Pitch Slam Brazil is ON and BASES is in the house ⚾ 💥 Stay tuned and follow NIQ for FMCG to know everything about it 😎 #NIQFoundersPitchSlam #BrazilNIQPitchSlam
⚾Our first NIQ Founders Pitch Slam Brazil is live now! This year our judges are: Alfredo Costa, NIQ Managing Director Claudio Fernando Arrighi Czarnobai, NIQ Latam SMB Leader Daniel Scharff, Startup CPG CEO Julian Vargas Frenk, NIQ Latam BASES Leader Leila Okumura, Local.e Cofounder And our 4 finalists are ready to the final pitch! Who will take home this years’ first place prize worth R$ 250K in NIQ data? We’ll find out soon! Stay tuned!🔛 #NIQFoundersPitchSlam #BrazilNIQPitchSlam
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"#GenAI’s ability to canvas and synthesize information is already helping manufacturers jumpstart the creative process, whether it’s brainstorming new concepts, expanding on ideas, or fine-tuning product details and messaging. When used effectively, GenAI has the potential to accelerate #product #innovation cycles, pulling from a vast repository of cross-category insights that help manufacturers come up with their next innovation even faster." Interested? Read the full #Insight: https://lnkd.in/gU_9NUjR
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#India Are you a #retailer or #manufacturer looking to optimize your point-of-sale materials (#POSM) and drive sales? Join our #neuromarketing expert Sunila George Benjamin in the webinar "The Art of Consumer Marketing". Reserve your spot today! https://lnkd.in/etyv8X7z
Join our expert-led webinar, "The Art of Consumer Marketing," to discover how effective packaging and in-store signage can drive a 20% lift in ad-driven sales. Learn from our industry expert on how to optimize your point-of-sale materials and engage consumers. Don’t miss out – reserve your spot today! Register now 👉 https://lnkd.in/etyv8X7z #ConsumerMarketing #InStoreMarketing #CreativeOptimization
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A great #product experience is critical to winning the hearts of #customers and influencing their repeat purchasing behavior. Do you want to talk about optimize your product to win consumers at the time of usage? Let's talk! 👉 https://lnkd.in/g6xxhk-w