What have you bought for #PrimeDay2024? Verified Amazon buyers are saying that apparel & shoes is their top purchased category (26%), followed by household essentials (24%), and home goods (23%). The latest update of Numerator’s Amazon #PrimeDay2024 Tracker pulls from: 🛒 Prime Day Orders - 7,483 🏠 Unique Buyers - 4,051 🛍️ Items Purchased - 15,502 🧑 Verified Buyer Surveys - 200 The average household spend is roughly $110.42 at this point during the sale. What else are buyers saying? See for yourself: https://lnkd.in/e3tAYRNh #numerator #amazon #amazonprime #primeday #amazonprimeday #primedaysales #consumerbehavior #insights #shopping #primedaydeals #primeday2024
Numerator
Market Research
Chicago, Illinois 85,570 followers
Numerator is a data and tech company reinventing market research.
About us
Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The majority of Fortune 100 companies are Numerator clients.
- Website
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https://www.numerator.com
External link for Numerator
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Specialties
- Promotional and Creative Tracking and Monitoring, Promotional effectiveness, Shopper Insights, Consumer Insights, Purchase Analytics, Retailer Insights, and Category Management
Locations
Employees at Numerator
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Professor Clarke L. Caywood, Ph.D. Northwestern University
Professor of Marketing Communications & Public Relations Northwestern University
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Susan O'Neal
Passionate about the consumer relationship.
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Christie da Silva
Vice President, Sales at Numerator
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Brian Kay
Numerator Head of CPG | Technology GTM Leader | Advisor
Updates
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Early survey results are in! In a survey of certified Amazon #PrimeDay2024 buyers, 63% said that the Prime Day sales were their main reason for shopping. 🛒 74% of shoppers were extremely or very satisfied with this year's deals. 💻 59% of shoppers compared Amazon’s prices with other retailers before making their Prime Day purchases. ⛔ 36% of Prime Day shoppers said they did not or will not shop any other sales (such as Target Circle Week and Walmart Deals). Bookmark our #PrimeDay tracker for the latest order and survey updates: https://bit.ly/3Y5PSKK #numerator #amazon #amazonprime #primeday #amazonprimeday #primedaysales #consumerbehavior #insights #shopping #primedaydeals #primeday2024 #ecommerce #consumerinsights
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So far, the current average spend per item during #AmazonPrimeDay2024 is $27.15. 63% of items have sold for under $20, while 3% are over $100. Based on number of units purchased, so far the top selling items are: 1. Premier Protein Shakes (Premier Nutrition: The Good Energy People) 2. Amazon Fire TV Stick 3. Happy Belly Grocery Items 4. Liquid I.V. Packets 5. Sun Bum Sunscreen What #PrimeDayDeals have landed in your cart? Bookmark our 2024 Prime Day Tracker and don’t miss real-time updates throughout the event: https://bit.ly/3Y5PSKK #numerator #amazon #amazonprime #primeday #amazonprimeday #primedaysales #consumerbehavior #insights #shopping #primedaydeals #primeday2024 #ecommerce #consumerinsights
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Numerator’s Amazon #PrimeDay2024 Tracker is live, offering data as of 12:00 pm ET today on: 🛒 Prime Day Orders - 2,180 🏠 Unique Buyers - 1,286 So far, the average Prime Day order is $59.01, and 39% of households shopping Prime Day have already placed 2+ separate orders, bringing the average HH spend to roughly $100.03. What are the top items bought so far? See for yourself: https://bit.ly/3Y5PSKK Verified Buyer Surveys are coming at 4 pm ET! #numerator #amazon #amazonprime #primeday #amazonprimeday #primedaysales #consumerbehavior #insights #shopping #primedaydeals #primeday2024
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Understand your LEAKED SHOPPERS like never before. Numerator has expanded AskWhy, an in-report survey feedback solution, to 8 new Insights reports for your deepest consumer understanding ever. Curious why shoppers are leaking from your store? We’ve got you covered! Learn More: https://bit.ly/4bKZUnC
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❔ Are you ready for #PrimeDay2024? ❔ 🛍️ 79% of US consumers are aware of the dates for Amazon Prime Day 2024. 📊 56% of consumers plan to shop Prime Day sales, with another 32% saying that they might shop. 💲 39% of consumers believe that Amazon Prime deals have remained at the same level of value over the years, while 23% say they have become more valuable and 22% say they have become less valuable. 16% were unsure. 💻 Stay tuned as our tracker goes live tomorrow at Noon Eastern! View the tracker: https://bit.ly/3Y5PSKK #Numerator #AmazonPrimeDay #AmazonPrimeDay2024 #PrimeDay #PrimeDay2024 #consumerinsights #purchasingbehavior #verifiedbuyers #consumersurvey
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It’s time to Supercharge! 🙂 Supercharge Week is happening now, where Numerator employees across the United States and Canada are gathering in small groups to work (and play) together in their home locations. ⚾ From Charlotte to Ottawa to San Francisco, over a dozen meet-ups are happening across North America that include coworking spaces, happy hours, baseball games, go-karts, and more! 💻 Just because Numerator employees are working remotely doesn’t mean that they have to work alone. Stay tuned for details and pictures from get-togethers happening this week! #Numerator #LifeAtNumerator #supercharge #workhardplayhard #remotework
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In our latest report, Numerator analyzes six key online retail events in the US from Amazon, Walmart, and Target. Here's what we found: 🏬 In October 2023, Amazon saw 12% less household penetration during their Prime Big Deal Days event compared to their July Prime Day event. In contrast, Walmart saw a 15% increase and Target saw a 21% increase on their October events compared to their July events. 🎁 Walmart is top of mind when it comes to holiday sales events. 74% of consumers said they think of Walmart for holiday sale events (+25 percentage points vs. non-holiday sales events), and 58% think of Target for holiday sale events (+19 points). Comparatively, 70% of people think of Amazon for holiday sales events (-9 points). 📈 October events play an important role in building retailer loyalty. Compared to non-sales event shoppers, Target.com shoppers are 2.6x more loyal to Target.com if they shopped the 2023 October Circle Week. Walmart.com’s shoppers are 2.5x more loyal if they shopped the 2023 Holiday Kickoff event, and Amazon’s shoppers are 1.6x more loyal if they shopped the retailer’s Prime Big Deal Days in October. Read the press release: https://bit.ly/4bvKsM5 #Numerator #consumerinsights #consumersurvey #Amazon #AmazonPrime #PrimeDay2024 #AmazonPrimeDay2024 #AmazonPrimeDay #retailsalesevents #Walmart #Target #TargetCircleWeek Target.com
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Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Siddharth Mishra, who represents: Cultivate an omniview of experiences, ideas and backgrounds. #numerator #lifeatnumerator #guidingprinciples
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Congratulations to our 2024 Emerging Leaders Program Graduates! Our Emerging Leaders program took participants through three months of workshops and leadership sessions intended to accelerate their development and equip them with the resources to take the next step in their career. Graduates recapped their learnings with a Lightning presentation at the end of the program. Congratulations to Alison (Henley) Reynolds, Allison Hesterberg, Allison Rivera, Atul Chavan, Ben Brawley, Christa J., Girish Chaudhari, Hayley Coldiron, Joshua Edlund, Kristin Wilmes, Elizabeth Foyle Buchmann, Lucia Lu, Argemiro Neto, Olivia Reynolds, Qizhou Wang, PhD, Robert DeVall, Ryan Backherms, Sam Holdahl, Samantha Mitchell, Scott Johnston, Sean Seger, Shelby Rouse, MBA, Stephanie Putt, Surbhi Kaushik, Tea Tosic, Thomas Bernacchi, Zach Cohen, Zachary Satko, and Zahra Ardalani.
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