MMGY Global

💻Webinar Alert: How to Drive YouTube Success for Clients in Q4 During the Election and Holidays 💼 Agencies managing YouTube campaigns for clients want to maximize performance while monitoring unsafe and unsuitable content. This will be more important than ever as we approach the elections and the holidays. In this webinar we’ll cover best practices used by agencies to maximize campaign performance during the election and the holiday rush and strategies to avoid suitability potholes. 📅 Wednesday, September 18 | 12 PM ET Register now to get actionable insights for your YouTube campaigns: https://bit.ly/3yOcEwF 🚀 Speakers: Matthew Duffy, CMO, Pixability Carrie Gill, VP/Group Media Director, MMGY Global Amy Pacheco, Manager, Media, Tech & Data, 4A’s – Moderator #YouTube #YouTubeMarketing #DigitalMisinformation #4AsWebinars #YouTubeCampaigns

A fantastic week for the MMGY Global team in Experience Columbus for U.S. Travel Association's #ESTO24. Over a dozen of our client partners contributed thought leadership throughout the week including Destination DC, Visit Dallas, New Orleans & Company, Visit Detroit, Arkansas Department of Parks, Heritage and Tourism, Brand USA and Discover Puerto Rico. A special congratulations to our partners at the Colorado Tourism Office and Visit Greater Palm Springs for the recognition of work in this year's Mercury and Destiny awards and to Visit Myrtle Beach for receiving Brand USA's storytelling award for 'Chef Swap at The Beach.' And a BIG thank you to our colleagues at Expedia Group Media Solutions for co-hosting another incredible Destination Dinner at Hireath with Chef BJ. 'Hireath' comes from the Welsh word meaning a deep sense of longing, an irreplaceable connection you have with a place and carry with you. It was fitting as we hosted this event for partners who have become dear friends over the years, and a sentiment that those of us who work in travel can certainly relate to. Until next year, ESTO! #MMGYTravels

Every year we look forward to sharing and learning at the U.S. Travel Association’s ESTO conference – and this year we’re especially excited to be sponsoring this major industry event. For those attending, you can catch up with MMGY leaders – including Katie Briscoe, Cassandra McAuley, Derek Klaus, Kim Lenox, Carrie Gill, Casey Shepperd and Megan Lagrone – who are ready to bring their insights and take away innovative ideas. Reach out if you’d like to meet up in Columbus!

People are increasingly turning to AI tools like Chat GPT when searching the web for information – including to answer the age-old question of what’s for dinner. When it comes to planning meals on vacation, there’s a surprising and exciting new opportunity DMOs can implement to help travelers discover their next dish. https://bit.ly/3YyZYnz

While the U.S. wine market is down, interest in wine experiences among Millennials and Gen Zers is up. Although many speculate that the cause of the industry decline sits squarely on the shoulders of these younger generations, their interest – and wineries’ responses – may produce the perfect terroir. https://bit.ly/4fz2HDS

For those in the culinary universe who plate with passion, place words with aplomb and position leaders in the industry – there are the James Beard Awards. And as the PR agency for The James Beard Foundation, Wagstaff put it all on the table to raise awareness for the award weekend. Find out how at the link below. https://lnkd.in/gkjJVjsF

We hope you’re hungry! July marks the kickoff of a groundbreaking partnership between Travel Texas and the prestigious MICHELIN Guide. From legendary BBQ joints to innovative fine dining, Texas is a treasure trove of diverse flavors and gastronomic experiences. Through this collaboration, we strive not only to introduce Texas' vibrant culinary scene to the world, but to bring the world to Texas – with its appetite in tow! https://bit.ly/4c2aXch #TravelTexas #MICHELINGuide #CulinaryTourism The MICHELIN Guide Photo Credit: Christopher Zebo

Sorry for crashing your party Richard W. Scharf, but Denver is a top tourism market for Visit Corpus Christi and we had to tell our story. The Visit Corpus Christi PR team hosted 15 media influencers, bloggers and writers from the Denver area for an evening of Gulf Coast Capital cocktails and bites while we highlighted what makes Corpus Christi a unique Texas getaway. VCC Director of Communications America Segura and Rainey Stoll and Megan Lagrone from our PR partner MMGY PR did a fabulous job entertaining our new friends and displaying our South Texas vibe. We brought CC’s unique culinary and cocktails for all to share and could not have done it without Richard Lomax and his WaterStreet, LTD. team. Thank you for your partnership. What city shall we takeover next?!?

MMGY Global's Julie Freeman explains why travel and hospitality brands must make inclusivity an integral part of their PR and marketing communications programs in O'Dwyer's July '24 Travel & Tourism PR Magazine.

Summer temps and international travel intent are both on the rise, according to our thermometers and the latest MMGY Travel Intelligence report, Portrait of American Travelers® “Summer Edition.” Eighty percent of travelers surveyed shared that they’re looking to travel abroad in the next two years, hinting at a return to the pre-pandemic international travel market. Whether U.S. travelers are looking for new-to-them adventures or wanting to escape from the stress of America’s political and financial climate, MMGY Travel Intelligence’s Executive Vice President Chris Davidson remains “quite optimistic about the overall travel forecast based on what consumers are telling us.” Those who aren’t escaping overseas are choosing to hop in their cars and hit the road – at least three-quarters of U.S. travelers are planning road trips in the next year. For more strategic insights on the latest trends, interests and perceptions of U.S. travelers, click the link below. https://bit.ly/3LiqgTt