Sarika Chawla

👨‍🎓 Are you an editor or proofreader who wants to learn? 🏳️‍🌈 Do you want to develop your understanding of the LGBTQ+ community? 🏳️‍🌈 Do you want to understand how editing can impact on the community and how to avoid causing harm in your edits? ✅ Did you say yes? If course you did! 🎥 Then you want to access my webinar, Don't Edit My Labels. 🔗 💷 £5 via my Ko-fi page. #Editors #Proofreaders #LGBTQ #CPD

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Check out one of my popular FWA blog posts, Crafting a Sell Sheet for your book to take to book stores, libraries, etc. You can do it quickly and easily for free in Canva!

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A client's spokesperson recently used ChatGPT to help them write responses to a reporter's questions. Here's why that's a no-go (and why I asked them to re-write before I sent it!). ➡ Reporters are REALLY good at Googling and doing online research. They *literally* do this professionally. They don't really need generic quotes from you about information that's already publicly available online (and if it's in a public LLM, likely years old). Plus, in many cases, using AI-generated content violates their editorial or ethical guidelines. If you're stumped at how to respond to a reporter's questions, here are some great ideas for what you might bring to the table that AI cannot: 🌟 Anecdotes/stories that reflect your personal experience with the topic/subject of the interview. 🌟 Unique insights about what's happening behind the scenes - what don't people know or understand about how your industry works? What aren't people paying attention to right now that's going to be huge? 🌟 Stories or examples about your customers - how does this topic impact them? What have you heard from them? 🌟 Advice on who else they should connect with or other potential sources of information that you are aware of as an industry insider. Offering value that goes beyond promoting yourself is a great way to build a strong relationship! I don't believe this spokesperson intended to "cheat" on their media interview - they simply thought they were being more efficient. But just to be safe... I now always use a tool that checks for AI-generated content before I send quotes to a reporter 😁 #PR #journalism #publicrelations #mediarelations

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An interesting idea from SmartBrief Food & Beverage: Do you have food and beverage industry insights to share? SmartBrief publishes original articles about food and beverage news and trends on our Latest Articles page. Submitting guest posts is a great way to share your perspective and strengthen your credibility. 📝 Details below: ⬇

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Rising tides lift all boats 🌊 It's time for the Fall 2024 Rate Transparency Survey for freelancers, independent contractors, and sole-proprietors who contribute individual editorial, design, or operations assets and services to self-publishing authors and/or publishing teams. Why do this survey? Because if a rising tide lifts all boats, then pay transparency opens the floodgates for equitable compensation. This report doesn't only inform potential clients of the baseline investment in publishing a book with your contribution -- it also ensures that your colleagues won't listen to imposter syndrome, scarcity mindset, or any of those other pesky, familiar traps that cause creatives to undervalue themselves. The Rate Transparency Survey for the 2024 Fall Report measures rate... 💥 per expertise (i.e. writing, editing, design, etc.) 💥 per deliverable (i.e. ghostwriting v. developmental editing v. copyediting, etc.) 💥 and now per experience level (i.e. newer to your field? veteran with 100s of contracts completed?) Participants will receive an advance, complimentary copy of the Fall 2024 report. The full report will be available for purchase on September 30th for $2.99. Links in the comments for the individual forms. Thanks, y'all!

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There's no shortage of unsolicited advice from journalists to PR professionals on this platform. Let's see if the advice works both ways. Here's a tip for journos: ghosting PR people is bad practice. We know you don't work for us. But if a story was killed, just tell us that. Don't leave us and our clients in the dark. Not only is it unprofessional to leave people you've agreed to cover hanging, but it also wastes everyone's time and can hurt our chances of being able to take a more time-sensitive story elsewhere. Common professional courtesy is a two-way street. #unsolicitedadvice #PRtips #journalism

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Really interesting stat on why micro-influencers trump celebrities every time, from this byline from Emma Ferrara of Viral Nation: "For brands embracing [a 'rawthentic'] approach, the results are 6X engagement rates that dwarf overly produced celebrity endorsements at a fraction of the cost." #creatoreconomy #influencermarketing #microinfluencers

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