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Karina Kogan, CMO at Infinite Reality, says it's time to reimagine the shopping journey. In this episode of #FromHereToThere, she shares how she's on a mission to leverage #AI, spatial computing and immersive experiences to revolutionize retail. #CareerGrowth #MarketingMentorship #RetailInnovation

In this episode of #FromHereToThere, we are joined by Karina Kogan, CMO at Infinite Reality, an innovation company powering the next generation of digital media and e-commerce through AI and immersive technologies. You'll hear about her unique journey from political science and art history to working at tech marketing powerhouses like IAC, Warner Media, and Peloton. #CareerGrowth #MarketingMentorship

Here’s 3 things to know about the Netflix Ad Platform 📺

“Should we be on TikTok?” Here’s the deal: Some agencies will answer that question with an emphatic, “yes, absolutely!!!” before ever digging into business objectives or audience insights. “Yes” might be the right answer, but here’s what to consider before revving up your organic TikTok content engine: 1️⃣ There may be better places to reach your ideal clientele. Start by taking a look at your audience—customer base, social media engagement, and so on. Those are the folks that get you. There’s a wealth of information in those data points, but for the sake of time, let’s focus on age. In the US, TikTok’s most active users are between 25 and 34 years old, closely followed by users between 18 and 24 years old. If your average customer is 47 and you’re not looking to reach more 26-year olds, you may consider saving your efforts on TikTok for some other platform. But, if you’re wanting to grow your 26-year-olds customer base, or your audience is influenced by 30 year olds, keep TikTok on the table. 2️⃣ There may be more effective ways to strike up dialogue with your ideal clientele. Take a look at TikTok style content. Does that work for your brand? This platform’s user base skews younger, and they’re known for being allergic to overtly sales-centric content. That’s why pop culture-inspired, sometimes erratic, content thrives here. Users know why and what these brands are doing in their territory, and if you act accordingly, you’re more likely to be met with healthy engagement. 3️⃣ There may be more sustainable ways to reach your ideal clientele. TikTok is, first and foremost, a place to post videos. Concepting, shooting and editing those videos takes time and effort. Consistency is key when trying to grow an audience, so you’ll want to make sure your team has the bandwidth to keep up. If you’re still on the fence, here's when an emphatic 'yes, absolutely!' is warranted: 1️⃣ You’re looking to tap into the market of niche loyalists. If you were to ask a handful of TikTok users to let you scroll through their FYP pages you’ll likely see an interesting mix of content. Some overlap, sure, but mostly a quick glimpse into the fascinating algorithm that keeps over one billion users scrolling regularly. There’s content for everyone, and that’s what makes TikTok the perfect playground for brands. Content that feels native to the platform is often lo-fi and trend driven, so branch out and have fun with it. Your people are out there, no doubt about it. 2️⃣ You’re ready to tap into the influencer space. Nano, micro, macro or mega—whatever the audience size, there are easily 10s (if not 100s) of thousands of influential creators active on TikTok in the United States. Pair this with the fact that TikTok is the most engaging social media platform, and you’ve got a one-way ticket to an engaged audience’s attention.   (CONTINUED IN COMMENTS)👇

Don't overlook the power of your owned media. Steph Holm, our Account Director, says that understanding how to pull those levers can be the difference between hitting your goals and falling behind. #AskNative #ClientSuccess #ClientRelations

There’s content for everyone. Just ask to see your coworker’s TikTok FYP.

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"I think an agency path early in your career is invaluable." In this episode of #FromHereToThere, we're joined by Jack Gazdik, Growth Marketing Manager at Level20, the new business incubator of Progressive Insurance. His advice: If you want to level up your core marketing abilities quickly, an agency stint could be the perfect stepping stone. He explains, at smaller/mid-sized shops, you're often forced to 'stretch yourself' - presenting to clients, building decks, honing your confidence. #CareerAdvice #MarketingMentorship

Here’s 3 things to know about Google’s Autocomplete Predictions 🔍