- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 5.94 | 85.62 | -10.81 | 0 | 0 | 0 | 0.36 | 9.09 | 5.88 | 0 | -100.0 | 0 | 0.00 | 0 | 0 | 6.06 | -41.23 | 18.72 | 0.00 | -100.0 | 0 | 148 | 0.0 | -4.52 |
24Q1 (19) | 3.2 | 16.79 | 35.59 | 0 | 0 | 0 | 0.33 | -2.94 | 13.79 | 0.01 | 0.0 | 0 | 0.00 | 0 | 0 | 10.31 | -16.89 | -16.08 | 0.31 | -14.37 | 0 | 148 | 0.0 | -4.52 |
23Q4 (18) | 2.74 | -25.54 | -71.87 | 0 | 0 | 0 | 0.34 | 6.25 | -58.02 | 0.01 | 0 | 0.0 | 0.00 | 0 | 0 | 12.41 | 42.7 | 49.21 | 0.36 | 0 | 255.47 | 148 | -4.52 | -4.52 |
23Q3 (17) | 3.68 | -44.74 | -51.58 | 0 | 0 | 0 | 0.32 | -5.88 | -25.58 | 0 | 0 | -100.0 | 0.00 | 0 | 0 | 8.70 | 70.33 | 53.69 | 0.00 | 0 | -100.0 | 155 | 0.0 | 20.16 |
23Q2 (16) | 6.66 | 182.2 | 13.46 | 0 | 0 | 0 | 0.34 | 17.24 | -5.56 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.11 | -58.46 | -16.76 | 0.00 | 0 | 0 | 155 | 0.0 | 20.16 |
23Q1 (15) | 2.36 | -75.77 | -49.14 | 0 | 0 | 0 | 0.29 | -64.2 | 31.82 | 0 | -100.0 | -100.0 | 0.00 | 0 | 0 | 12.29 | 47.76 | 159.17 | 0.00 | -100.0 | -100.0 | 155 | 0.0 | 20.16 |
22Q4 (14) | 9.74 | 28.16 | 125.46 | 0 | 0 | 0 | 0.81 | 88.37 | 131.43 | 0.01 | 0.0 | 0.0 | 0.00 | 0 | 0 | 8.32 | 46.98 | 2.65 | 0.10 | -21.97 | -55.65 | 155 | 20.16 | 20.16 |
22Q3 (13) | 7.6 | 29.47 | 584.68 | 0 | 0 | 0 | 0.43 | 19.44 | 168.75 | 0.01 | 0 | 0 | 0.00 | 0 | 0 | 5.66 | -7.74 | -60.75 | 0.13 | 0 | 0 | 129 | 0.0 | 26.47 |
22Q2 (12) | 5.87 | 26.51 | 358.59 | 0 | 0 | 0 | 0.36 | 63.64 | 140.0 | 0 | -100.0 | 0 | 0.00 | 0 | 0 | 6.13 | 29.35 | -47.67 | 0.00 | -100.0 | 0 | 129 | 0.0 | 26.47 |
22Q1 (11) | 4.64 | 7.41 | 274.19 | 0 | 0 | 0 | 0.22 | -37.14 | 29.41 | 0.01 | 0.0 | 0.0 | 0.00 | 0 | 0 | 4.74 | -41.48 | -65.42 | 0.22 | -6.9 | -73.28 | 129 | 0.0 | 26.47 |
21Q4 (10) | 4.32 | 289.19 | 208.57 | 0 | 0 | 0 | 0.35 | 118.75 | 150.0 | 0.01 | 0 | 0.0 | 0.00 | 0 | 0 | 8.10 | -43.79 | -18.98 | 0.23 | 0 | -67.59 | 129 | 26.47 | 26.47 |
21Q3 (9) | 1.11 | -13.28 | 9.9 | 0 | 0 | 0 | 0.16 | 6.67 | 6.67 | 0 | 0 | -100.0 | 0.00 | 0 | 0 | 14.41 | 23.0 | -2.94 | 0.00 | 0 | -100.0 | 102 | 0.0 | -11.3 |
21Q2 (8) | 1.28 | 3.23 | 21.9 | 0 | 0 | 0 | 0.15 | -11.76 | -6.25 | 0 | -100.0 | -100.0 | 0.00 | 0 | 0 | 11.72 | -14.52 | -23.1 | 0.00 | -100.0 | -100.0 | 102 | 0.0 | -11.3 |
21Q1 (7) | 1.24 | -11.43 | -31.11 | 0 | 0 | 0 | 0.17 | 21.43 | 6.25 | 0.01 | 0.0 | 0 | 0.00 | 0 | 0 | 13.71 | 37.1 | 54.23 | 0.81 | 12.9 | 0 | 102 | 0.0 | -40.7 |
20Q4 (6) | 1.4 | 38.61 | -11.95 | 0 | 0 | 0 | 0.14 | -6.67 | -22.22 | 0.01 | 0.0 | 0 | 0.00 | 0 | 0 | 10.00 | -32.67 | -11.67 | 0.71 | -27.86 | 0 | 102 | -11.3 | -40.7 |
20Q3 (5) | 1.01 | -3.81 | -31.76 | 0 | 0 | 0 | 0.15 | -6.25 | -16.67 | 0.01 | 0.0 | 0 | 0.00 | 0 | 0 | 14.85 | -2.54 | 22.11 | 0.99 | 3.96 | 0 | 115 | 0.0 | -33.14 |
20Q2 (4) | 1.05 | -41.67 | 0.0 | 0 | 0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.01 | 0 | 0.0 | 0.00 | 0 | 0.0 | 15.24 | 71.43 | 0.0 | 0.95 | 0 | 0.0 | 115 | -33.14 | 0.0 |
20Q1 (3) | 1.8 | 13.21 | 0.0 | 0 | 0 | 0.0 | 0.16 | -11.11 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 8.89 | -21.48 | 0.0 | 0.00 | 0 | 0.0 | 172 | 0.0 | 0.0 |
19Q4 (2) | 1.59 | 7.43 | 0.0 | 0 | 0 | 0.0 | 0.18 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 11.32 | -6.92 | 0.0 | 0.00 | 0 | 0.0 | 172 | 0.0 | 0.0 |
19Q3 (1) | 1.48 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 12.16 | 0.0 | 0.0 | -0.00 | 0.0 | 0.0 | 172 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 15.43 | -44.6 | 0 | 0 | 1.3 | -28.18 | 0.02 | 0.0 | 0.00 | 0 | 8.43 | 29.64 | 0.13 | 80.49 | 155 | 0.0 |
2022 (9) | 27.85 | 250.31 | 0 | 0 | 1.81 | 118.07 | 0.02 | -33.33 | 0.00 | 0 | 6.50 | -37.75 | 0.07 | -80.97 | 155 | 20.16 |
2021 (8) | 7.95 | 51.43 | 0 | 0 | 0.83 | 36.07 | 0.03 | 0.0 | 0.00 | 0 | 10.44 | -10.15 | 0.38 | -33.96 | 129 | 26.47 |
2020 (7) | 5.25 | 11.46 | 0 | 0 | 0.61 | -22.78 | 0.03 | 50.0 | 0.00 | 0 | 11.62 | -30.73 | 0.57 | 34.57 | 102 | -11.3 |
2019 (6) | 4.71 | 107.49 | 0 | 0 | 0.79 | -19.39 | 0.02 | -71.43 | 0.00 | 0 | 16.77 | -61.15 | 0.42 | -86.23 | 115 | -33.14 |
2018 (5) | 2.27 | -74.0 | 0 | 0 | 0.98 | 8.89 | 0.07 | -30.0 | 0.00 | 0 | 43.17 | 318.77 | 3.08 | 169.21 | 172 | -16.1 |
2017 (4) | 8.73 | 1.63 | 0 | 0 | 0.9 | 8.43 | 0.1 | 25.0 | 0.00 | 0 | 10.31 | 6.69 | 1.15 | 23.0 | 205 | 0.0 |
2016 (3) | 8.59 | 76.75 | 0 | 0 | 0.83 | 29.69 | 0.08 | 14.29 | 0.00 | 0 | 9.66 | -26.63 | 0.93 | -35.34 | 205 | 24.24 |
2015 (2) | 4.86 | 59.34 | 0 | 0 | 0.64 | 39.13 | 0.07 | 16.67 | 0.00 | 0 | 13.17 | -12.69 | 1.44 | -26.78 | 165 | 8.55 |
2014 (1) | 3.05 | -7.29 | 0 | 0 | 0.46 | 39.39 | 0.06 | 200.0 | 0.00 | 0 | 15.08 | 0 | 1.97 | 0 | 152 | -3.18 |