Customer education is the key to driving revenue and retention
The challenge? Many companies excel at selling their solutions but struggle to teach customers how to unlock their full value. Without effective education, customers can become dissatisfied, churn increases, and growth opportunities diminish.
The good news?
You can overcome these challenges with a strategic customer education program. Our data shows that even average-performing organizations see remarkable results, including:
36.1%
22%
21.6%
But software alone isn’t enough. Success lies in knowing how to design and execute an effective customer education strategy—and that’s where Intellum’s expertise makes all the difference.
The smartest way to educate customers
With decades of customer education experience, we’ve developed a data-driven methodology that removes the guesswork and focuses your efforts on delivering real, measurable business outcomes.
Start with your business goals
Intellum powers the world’s most successful customer education programs. We’ll work with you to set clear, measurable education goals that align with your business objectives and drive real growth.
Set your content strategy
Partner with us to develop a content strategy that leverages your existing assets and creates purpose-built content for your customers. Whether it’s onboarding, certification, or full-scale user conferences, we’ll help you deliver impactful, live and on-demand experiences throughout the customer lifecycle.
Build for the individual customer
Tailor your approach by segmenting customers into groups like ‘Enterprise’ and ‘SMB.’ Create branded, personalized environments for each segment and offer content recommendations based on user activity, history, and persona.
Engage customers in new ways
Engage your customers in innovative ways. Build a sense of community through social activity streams and chat. Leverage gamification elements like leaderboards, badges, and challenges to drive engagement, and stay connected through in-platform messaging, email, and mobile notifications.
Measure, improve, repeat
Understanding what to measure and how to measure it is crucial for success. We’ll help you build measurement into your customer education program from the start, so you can optimize what works, improve what doesn’t, and clearly demonstrate the impact of your efforts.
Let’s create better customer experiences together
Give your customers the knowledge they need to succeed.
