VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Headlamp Glow Camaraderie: Two Happy Athletes Engage in Post-Training Interaction
Video Scores With Sports Fans › Video now commands most attention on social media. Learn how to inspire more fan engagement through video.
Medium wide shot luchador posing with cheering fans in stadium
The Aesthetics of Fandom › Health and wellness brands often visualize hobbies and social gatherings as symbols of well-being—but they're still missing out on the range of emotion elicited by cultural fandom, a phenomenon and aesthetic which social media has helped shape.
Fluffy pancakes with salmon and avocado served for breakfast at the restaurant
A Feast for the Eyes: Videos That Wow › How can food and beverage brands engage audience through video?
Meditation
Visualising Mental Wellbeing › In a society where social media often promotes an image of perfection and hustle culture reigns, the conversation surrounding mental health is more crucial than ever. Brands have a unique opportunity to engage visually with their audiences on mental health.
Cheerful father standing with daughter at balcony
BHM 2024: Reclaiming Narratives › How can brands visualise a more positive side of Black fatherhood?
Face-Off Battle During Intense Ice Hockey Match
Picturing the World's Fastest Team Sport › Ice hockey is considered to be the fastest team sport in the world so capturing it takes a special team! While the speed of the game makes it visually stunning, it also presents a significant challenge when shooting it.
See more creative trends
Gay couple kiss at wedding ceremony
Commitment and Community › Nov 14, 2024 Fly View Productions captured the wedding weekend of close family friend; the resulting shoot is a wonderfully candid, intimate photo album of this joyful life milestone—the marriage of two middle-aged men surrounded by their diverse, quirky, stylish community.
Content Spotlight
AMER
Diversity, Equity and Inclusion
Mature Man Sitting in a Vintage Car Looking at the Camera
Content Spotlight
Culture as Wealth: A New Milestone › Nov 13, 2024 Culture as a new way to visualize financial milestones.
Content Spotlight
Finance
AMER
Young woman using the mobile phone at a street market
Back to Basics: Simplifying Digital Finance Visuals › Nov 12, 2024 Consumer demand for digital finance visuals is reshaping the financial landscape in Latin America. Brands can take advantage of this by incorporating diverse, real-life scenarios into their visual storytelling.
Finance
Emerging Technologies
Latin America
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VisualGPS in the News

You should rethink using AI-generated images if you're in the trust-building business
You should rethink using AI-generated images if you're in the trust-building business ›

Getty Images released its latest VisualGPS report, "Building Trust in the Age of AI," which highlights perspectives from over 30,000 adults in 25 countries from 2022 to 2024 to provide insights into using AI‑generated content in marketing. The report overwhelmingly found that people yearn for "authentic content” with the definition of “authentic” varies from person to person.

Medium wide shot client looking at fabric samples in tailors workshop
Study: 66% of Aussie Men Believe Masculinity is Under Attack ›

This article highlights the latest VisualGPS research to highlight the complex shift in how people view masculinity in Australia and New Zealand and suggests that visual media needs to better reflect this changing landscape.

INSTAGRAM VS REALITY - HOW TRAVEL COMPANIES WIN OVER GEN Z CONSUMERS
Instagram vs Reality-How Travel Companies Can Win Over Gen Z Consumers ›

Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, breaks down VisualGPS data to highlight the impact of social media on travel content in the UK and how travel marketers need to adapt to the preferences of Gen Z travelers.