Tobacco products are projected to kill one billion people worldwide this century. And the industry is showing no signs of slowing down, spending more than $9 billion on marketing each year.
Despite the industry's deceptive and deadly practices, ACS CAN continues to have enormous success passing local, state and federal laws that prevent children from smoking, help adults quit and ensure the government uses its authority to regulate tobacco industry practices.
While our work has had an enormous impact on youth cigarette use - now at historic lows - the use of e-cigarettes among kids is skyrocketing. This further reinforces the importance of continuing this lifesaving work.