Instagram integrates with Spotify: Users can now save songs from Reels directly to their Spotify library.

Gen Zers make up more than half of Snapchat users. They comprise 52.3% of Snapchat’s platform. Snapchat is most popular among Gen Z adults (81.3%) versus Gen Z teens (65.4%). Keep an eye on Gen Z’s P2P payment usage and VR adoption. Gen Z peer-to-peer (P2P) payment usage is rising quickly as the generation becomes more independent and engages more in commerce.

Social media/messaging users. Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Central and Eastern Europe in Perspective.

While YouTube Music is a major player that could influence the balance of power, a more significant test would be if a music label clashed with Spotify over rights renewal. While some artists have withheld music from Spotify, a major label or rights group has yet to make a similar move.

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.

Social media is incredibly popular, with Hispanic users overindexing on most major platforms. More than half are on a Meta platform, with Instagram and WhatsApp being the most popular. Radio remains relevant, but Hispanics are the most likely ethnic group to pay for Spotify Premium. Tangentially, 32% of Hispanic podcast listeners report making more than $75,000 a year.

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.

We do not yet have podcast metrics for several large countries—such as India and Indonesia—but given the digital usage trends that we do know about, it’s likely that Brazil would still end up as the third- or fourth-largest podcast market in the world even if we had listener data for every country.

Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.

It added an AI tool last month that lets Premium users generate a custom playlist by typing in unique prompts, which can include words, colors, emojis, and movie references. Last month, Spotify launched its Daylist feature globally to free users. An individual Spotify Premium account is $11.99 per month and a Premium Family account is $19.99 per month.

This rollout follows an initial launch in the UK and Australia, where subscribers have created “millions of playlists that they keep coming back to,” per Spotify. Spotify said that users can even reference things like movie characters, colors, and emojis. Users can ask for specific genres and themes and give feedback on what the AI outputs, such as asking for less of a certain artist’s content.

On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.

Spotify has reached a record 551 million monthly active users worldwide after adding 36 million new users in Q2—a growth that’s three times greater than the same period last year.