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About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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📢 Happening Now: https://lnkd.in/g62b8JN2 Join our Field Guide Webinar, made possible by LiveIntent, Inc., to explore non-cookie identifiers and advanced solutions.
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📈 Digital ad spending continues to charge forward, but not every industry is created equal. Join EMARKETER’s Chief Content Officer, Zia Daniell Wigder, and Principal Forecasting Writer, Ethan Cramer-Flood, for a special fireside chat to see how sectors like retail, CPG, financial services, and telecommunications stack up. You'll gain insights into spending trends for display, search, social, and mobile through 2025; the impact of political spending on forecasts; how telecom and other industries are over-indexing; and much more. Register here: https://lnkd.in/efQusDfE #advertising #digitaladvertising #adspend #webinar
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EMARKETER reposted this
In the buildup to Shoptalk Fall 🍁 we've published a new deck of industry-wide benchmarks for retailers. Here's one of the charts showing a breakdown of the US #retail market. The 3rd and 4th horizontal bars below are arguably the most interesting. 𝗦𝗮𝗹𝗲𝘀 𝗯𝘆 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 Physical D2C—that is, sales through branded physical retail stores like Nike's—drive 2.6% of total US retail sales. #Ecommerce D2C—sales through a Nike.com, for example—are 2.4%. So a total of 5% of all retail is direct to consumer by brands. Generating slightly more sales than D2C, #marketplaces drive over 6% of the total. The rest is split between digital and physical wholesale (Amazon 1P, Walmart, etc.). 𝗦𝗮𝗹𝗲𝘀 𝗯𝘆 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 If you look at the bottom bar showing category breakdown, you can see which categories dominate retail. Given high price points, auto & auto parts take the biggest chunk of the market. Then with a different set of drivers—frequency & volume of purchases—food & beverage come in as the second largest category. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗳𝗶𝗿𝘀𝘁 𝗳𝗼𝗿 𝘂𝘀. 𝗣𝗹𝗲𝗮𝘀𝗲 𝘁𝗲𝗹𝗹 𝘂𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸! There's tons more data in the report collection written by Senior Analyst Blake Droesch. The new EMARKETER report is called 𝗥𝗲𝘁𝗮𝗶𝗹 𝗮𝗻𝗱 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝗮𝗹𝗲𝘀 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀: 𝗤𝟰 𝟮𝟬𝟮𝟰: 𝘍𝘰𝘳𝘦𝘤𝘢𝘴𝘵𝘴 𝘢𝘯𝘥 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘧𝘰𝘳 𝘜𝘚 𝘛𝘰𝘵𝘢𝘭 𝘙𝘦𝘵𝘢𝘪𝘭, 𝘌𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦, 𝘏𝘰𝘭𝘪𝘥𝘢𝘺, 𝘈𝘮𝘢𝘻𝘰𝘯, 𝘎𝘳𝘰𝘤𝘦𝘳𝘺, 𝘈𝘱𝘱𝘢𝘳𝘦𝘭, 𝘢𝘯𝘥 𝘞𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦 𝘚𝘢𝘭𝘦𝘴 While the chart below focuses on a just a handful of breakouts, the full deck dives into other important metrics like Amazon vs. non-Amazon sales by category & ecommerce penetration in key countries around the world. 🌏 The report is one more in the "first-ever" category as we focus on packaging our suite of forecasts into easy-to-use decks so clients have strategic planning resources to make smart spending decisions. Last month we published a similar set of benchmarking charts for 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴. We'll be publishing these collections regularly—the goal is to enable brands, retailers, agencies, ad platforms & tech companies to stay updated with changing market dynamics & shift their resource allocation if needed. Thoughts on the chart—and if you're a client, the full deck? Link for clients in the comments.
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🔑 Key stat: 21% of US consumers making returns expect refunds immediately, while 33% expect them in 24 hours, per an August 2024 report by Narvar. 📊 EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts with our Chart of the Day newsletter: https://lnkd.in/eAHRjdG4 #ChartoftheDay #newsletter #consumerbehavior #refunds
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More than half of all digital ad spending (56.8%) will go to display ad spending in 2024, according to our forecast. Download our analyst report,“US Ad Spending by Industry 2024: A Surge for Telecom, Big Money From Retail and CPG, and a Major Distortion Thanks to Politics,” made possible by Ansira, to learn the spending trends in display. Get the Report: https://lnkd.in/dR6YEXyN #search #social #mobile #adspending
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📅 Mark your calendars! We’re back, and bringing together a standout lineup of our top analysts and marketing leaders for the next EMARKETER Summit on Friday, November 1. Special guests from Made by Nacho, PepsiCo, CP Skin Health Group, StackAdapt, IAB, Fluent, Inc, Placer.ai, and MNTN will join us to discuss top trends for 2025—with more to be announced! 👉 Don’t miss insights that will help your team thrive in the new year. Register here: https://lnkd.in/ebc5Q3yh #EMARKETER #EMARKETERSummit #Trends2025 #CommerceMedia #AI #CMOstrategies
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With more ways to advertise than ever before, it’s crucial to know how well your ads are working across different channels. Download "Revolutionizing Media Measurement to Maximize Ad Campaign Impact,” presented by Mastercard, to get practical tips for measuring your ad campaigns and improving results. Get the Report: https://lnkd.in/dsFjnrJt #measurement #advertising
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Start the conversation with advertising and marketing decision makers with EMARKETER webinars. No boring floating heads here—our newsroom quality broadcasts can help you lead the discussion and create meaningful connections and conversions. Let’s brainstorm your next production: https://lnkd.in/erzxZG2j #marketing #advertising #webinar
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🌎 Celebrate International Podcast Day by tuning in to today's episode of Behind the Numbers: Around the World. Host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs. 🎙️ Listen on Apple Podcasts: https://lnkd.in/eQUXti9V #internationalpodcastday #podcast #behindthenumbers #advertising