Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: EMARKETER Forecast, November 2023 - June 2024
Note: at least once per month; individuals who wear accessories or clothing that have the ability to connect to the internet (via built-in connectivity or tethering), which in turn collects and exchanges data with a manufacturer, operator or other connected devices; must have features that can be used without being tethered to a smartphone, PC or other internet-connected device; excludes medical devices
Additional Note: Smart wearables include items embedded with electronics, software or sensors such as activity trackers, smart bands, smart clothing, smart glasses, smart headphones and smartwatches.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Powerful data and analysis on nearly every digital topic.