Source: EMARKETER Forecast, November 2023 - June 2024
Note: individuals of any age who at least once per month wear accessories or clothing designed to monitor or measure health and fitness activities; excludes devices used for remote patient monitoring
Additional Note: A health-related smart wearable is a device dedicated to tracking various aspects of a user's health and fitness, such as heart rate, exercise, diet, and sleep. Examples include the Apple Watch, internet-connected Fitbit devices, and the Oura Ring.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.