The first axed star on The Apprentice has issued a bitter response after she was fired during Thursday night's episode.

In the opening episode of the brand new series, Emma Rothwell failed to impress Lord Alan Sugar and was given the boot.

After failing to win over the Lord Sugar in the boardroom, Emma has vowed she'll make her online gift store a multi-million pound business without his expertise and £250,000 cash.

The Apprentice star, 30, based in Essex, has even made the business plan she created for the show her full time job.

According to The Mirror, Emma said: 'I loved going on The Apprentice because I had to write a business plan. Up until now, I've been kind of winging it so having to write what I need and stuff.

'And actually going forward with my business plan and investing my own money, it will be happening a lot slower, but the are wheels in the motion now. I am inspired now and motivated to prove people wrong.

The first axed star on The Apprentice has issued a bitter response after she was fired during Thursday night's episode

The first axed star on The Apprentice has issued a bitter response after she was fired during Thursday night's episode

In the opening episode of the brand new series, Emma Rothwell failed to impress Lord Alan Sugar and was given the boot

In the opening episode of the brand new series, Emma Rothwell failed to impress Lord Alan Sugar and was given the boot

'Hopefully in a few years time the headline will be I was voted off first in The Apprentice but I am now making millions.'

Emma sells mugs on her website, which allows customers to upload their own designs in which she sells, promotes and ships.

During the launch show, two teams battled it out to sell as many tickets to alpine tours in Austria and gain a profit.

Emma paid the ultimate price for her team and was quickly sent packing after the first boardroom of the series.

In the boardroom, Lord Sugar said: 'Emma, you haven’t sold any tickets, and you haven’t explained to me what in fact you did do. 

'It’s difficult but my gut feeling is telling me, Emma, it is with regret, you’re fired.'

Reflecting on her short-lived experience, Emma said: 'We were super unlucky. Everyone gave it their all, as you would in that situation. 

'Maybe we could have stopped slightly different people on reflection, in certain parts, but the other team were really close to us, and I think they were managing to stop people just before us to sell. It was a group struggle, if that makes sense.

After failing to win over the Lord Sugar in the boardroom, Emma (pictured) has vowed she'll make her online gift store a multi-million pound business without his £250,000 cash

After failing to win over the Lord Sugar in the boardroom, Emma (pictured) has vowed she'll make her online gift store a multi-million pound business without his £250,000 cash

During the launch show, two teams battled it out to sell as many tickets to alpine tours in Austria and gain a profit

During the launch show, two teams battled it out to sell as many tickets to alpine tours in Austria and gain a profit

'The biggest thing I would change about my time there would be to fight more in the boardroom. 

'I feel like when there was the final speeches, I didn't realise it was happening and obviously then it went to the other candidates, and they gave a big spiel, and I was like "Oh no".

'I learned from the show just to stand up for myself a little bit more. I am good at business but I just didn't get a chance to show what I can do, because my strengths are marketing and I have a first class honours degree in product design, so any product-based tasks I would have smashed.'

The Apprentice 2025: Meet the Candidates

AMBER-ROSE BADRUDIN

Occupation: Owner, Convenience Store

Location: London 

ANISA KHAN

Occupation: Owner, Pizza Company

Location: London 

AOIBHEANN WALSH 

Occupation: Owner, Hair and Beauty Salon

Location: County Donegal

CARLO BRANCATI 

Occupation: Hair Transplant Consultant

Location: Middlesborough 

CHISOLA CHITAMBALA 

Occupation: Owner, Virtual Assistant Company

Location: Essex

DEAN FRANKLIN 

Occupation: Owner, Air Conditioning Company

Location: Essex

EMMA ROTHWELL 

Occupation: Owner, Online Gift Store

Location: Originally from Lancashire, now based in Essex

EMMA STREET

Occupation: Corporate Project Manager

Location: London

FREDERICK AFRIFA 

Occupation: Motivational Speaker & Former Athlete

Location: Milton Keynes

DR. JANA DENZEL

Occupation: Cosmetic Dentist

Location: London

JONNY HEAVER 

Occupation: Owner, Tutoring Company

Location: Originally from Kent, now based in Liverpool

JORDAN DARGUN 

Occupation: Animation Entrepreneur

Location: Dublin

KEIR SHAVE 

Occupation: Owner, Telemarketing Company

Location: Leeds

LIAM SNELLIN

Occupation: Owner, Workwear Brand

Location: Essex

MAX ENGLAND 

Occupation: Senior Account Manager and Former Tennis Player

Location: Surrey

MELICA MOSHIRI

Occupation: Owner, Tech Recruitment Company

Location: West Sussex

MIA COLLINS 

Occupation: Meal Prep Entrepreneur

Location: Originally from Cheltenham, currently based in London

NADIA SULIAMAN 

Occupation: Owner, Knightsbridge Salon Chain

Location: Originally from Swansea, currently based in London