The 4 most fascinating storylines in the creator economy that BI's reporters will be watching next year
TikTok could be banned come January, but what are the other top creator-economy storylines? BI's team rounded them up.
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A cofounder of a top influencer-management firm shares his predictions for the creator economy in 2025
Neil Waller, cofounder of Whalar Group, shared his top predictions for the creator space in 2025, including a rise in AI tools and dubbing.
New data reveals who is hiring in the creator economy
Creator Economy Jobs, a hiring platform that pulls listings from over 600 companies, shared data summarizing the state of hiring in the industry.
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Leaked MrBeast docs reveal 'Beast Games' contestant terms — including a $500K penalty for divulging info
Business Insider viewed a copy of the contestant release form and other documents for the preliminary "Beast Games" competition round in Las Vegas.
Will TikTok be banned? Here are the latest details on the app's legal fight to stay in the US and Trump's options
TikTok could be booted from US app stores in January because of a divest-or-ban law. Here's what may happen next as the company fights for its future.
These creator-economy startups raised millions this year in areas ranging from AI to newsletters
This year, investors put over $900 million into 17 buzzy creator economy startups, which focused on AI, e-commerce, influencer marketing, and more.
AppLovin has rocketed to a $100 billion valuation. Some industry insiders are skeptical its run can last.
Adtech firm AppLovin's stock is surging after a recent move into e-commerce, but some ad insiders have questions about its business model.
Media insiders expect an M&A deal frenzy next year. These 6 companies could be in the mix.
With several buzzy media and entertainment deals already planned for 2025, industry insiders say next year could see a flurry of M&A activity.
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Ads took over streaming this year — and they're just getting started
Ads took over streaming TV this year, and analysts expect the market to be on par with traditional TV advertising by 2027.
Influencers are putting together their post-TikTok plans as a potential ban looms
BI spoke with influencers, managers, and other creator-economy insiders to understand how the industry is reacting to a potential TikTok ban.
Warner Bros. Discovery separates TV networks from its streaming and studio business
Warner Bros. Discovery is separating its TV business including CNN from its streaming and studios. It illustrates a cable industry in decline.
What's next for retail media? 5 bold predictions for 2025
Retail media is evolving rapidly. Here are five predictions that could shape the future of advertising and redefine how brands connect with consumers.
LinkedIn influencers say they're seeing big engagement boosts by posting TikTok-like videos
LinkedIn has joined other tech platforms in adding a short video feed to its app. It's encouraging creators to post "short" and "snappy" videos.
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The billionaire owners of the Nets and Liberty plan to launch a media brand around the 'zeitgeist of Brooklyn' in 2025
Details have been trickling out about the plans of BSE Global to build a media and entertainment company.
The Omnicom-IPG megamerger signals a new era for the ad industry
Omnicom Group is merging with Interpublic Group, creating a bigger base to deploy data and technology.
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about more M&A to come.
What the Omnicom-IPG deal means for workers across the global ad industry
Opportunistic rivals are likely to pounce for the best clients and talent. Workers are advised to brush up their skillsets in areas like AI and data.
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive.
Omnicom takeover of Interpublic to create the world's biggest advertising group
John Wren, CEO of Omnicom, said the combination with Interpublic creates "significant value" for shareholders of both companies.
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Gary Vaynerchuk's company is set to top $300 million in revenue this year. Here's how.
Serial entrepreneur Gary Vaynerchuk built an ad empire helping companies like PepsiCo master social media. But firms like his have had to diversify.
YouTuber Connor Franta accuses business partners of siphoning more than $1 million from Heard Well. They deny it.
YouTube star Connor Franta is suing his Heard Well business partners, accusing them of big spending on personal expenses. They deny the allegations.
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How hustle icon Gary Vee found his inner Ted Lasso
The hustle mindset made Gary Vaynerchuk famous. But empathy has been increasingly important to the serial entrepreneur's staying power.
TikTok's plan to bring social shopping to the US is really starting to pay off
After years trying to train US consumers to buy products in social-media shopping carts, TikTok and its partners have actually made it take off.
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OpenWeb's ousted CEO who refused to quit speaks exclusively with BI about his battle with the board
In an exclusive interview, Nadav Shoval discusses his ouster from OpenWeb and the BlackRock term sheet that he says precipitated a boardroom showdown.
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Vox Media is laying off staff as part of a reorg. Here's the memo outlining the changes.
The reductions at Vox Media impacted lifestyle brands including Thrillist, PS, and Eater. CEO Jim Bankoff announced the cuts in a memo to staff.
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Exclusive Spotify data shows the top 10 rising star podcast creators on the platform in 2024
Spotify, along with YouTube, has become a top destination for podcasting and launched features to boost audio and video shows.
Influencers and other affiliate marketers drove 20% of Cyber Monday e-commerce revenue
Influencers and other affiliate marketers helped drive about 20% of e-commerce revenue on Cyber Monday, as social shopping ramps up in the US.
Here's why a Netflix price hike could be coming soon
The percentage of subscribers who said they'd cancel in response to a price hike is significantly down.
A TikTok staffer shares 10 tips for getting more views and making more money on the platform
TikTok creator manager Norissa Samuels shared best practices for posting on TikTok at the company's recent LA creator summit.
How dating apps are changing in the wake of swiping fatigue and new startups emerging
Dating apps like Tinder, Bumble, and Hinge have new competition. Startups are taking on swipe fatigue and burnout.
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Walmart is betting this holiday movie can get you to spend more
Walmart is ramping up its efforts this holiday season to get people to shop while watching TV with its "Jingle Bell Love" movie.
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Progressive news outlet NowThis made deep cuts to its staff for the second time this year
NowThis laid off about half its unionized newsroom, the second deep round of cuts this year at the digital news outlet.
Inside TikTok's invite-only creator summit, where it pushed long-form video and ignored the looming ban threat
TikTok hosted an invite-only creator summit in LA last week dedicated to long-form video but didn't mention the potential US ban.
How Netflix has changed the global entertainment industry
Netflix has been declared the winner of the paid streaming wars, and now it's pivoting to advertising and other new strategies.
Triller is hiring TikTok's former head of product to run its video app, as its other CEO hire falls through
Triller hired former TikTok product head Sean Kim to run its namesake app. It is no longer bringing on former T-Mobile exec Kevin McGurn as CEO.
This startup wants to bring TikTok shopping into the real world
Creator startup Outlandish is blending live selling on TikTok Shop with in-person retail in its new LA store.
The DOJ vs. Google: Breaking down the latest in the antitrust case and what it means for Chrome's future
The DOJ recommending Google sell its popular browser Chrome comes with a number of knock-on effects.
The DOJ wants Google to sell its Chrome browser. Here are the winners and losers if that happens.
Google's Chrome browser provides valuable distribution for the company's dominant search engine. Can it thrive without this?
Meta is helping brands reach more audiences across social media — and it's all thanks to AI
Brands can reach and engage new audiences with Meta's AI tools.
CNBC anchors shared worries and dark humor on air as Comcast looks to unload the network
Comcast announced that it would spin off most of its cable networks, including CNBC, into a separate entity.
Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue
PubMatic has previously said its platform could help X tap budgets beyond social media, such as display and video advertising.
Elon Musk's X sues Twitch in lawsuit alleging advertisers conspired to boycott the platform
The lawsuit accuses advertisers of illegally colluding to "collectively withhold billions of dollars in advertising revenue" from Twitter.
Hollywood is turning to conservative values to find new audiences
After playing to the coasts, Hollywood is leaning into faith-based, conservative-themed, and family-aimed entertainment.
Netflix is betting on Beyoncé to make a splash with its first NFL games
Beyoncé is set to perform songs from "Cowboy Carter" during Netflix's Christmas NFL game day.
Trump's victory has turned up the heat on Disney and its CEO, Bob Iger
Disney CEO Bob Iger, previously a vocal Trump critic, has been quiet on the election, but the company still faces legal and political risks.
Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and introducing a new revenue program for creators.
Amazon is shuttering Freevee and some insiders fear layoffs could be coming in the tech giant's entertainment arm
Amazon is phasing out its free streamer Freevee, which struggled with identity and financial losses while competing with Prime Video for resources.
New York Times tech workers are ending their strike
The Tech Guild went on strike November 4, the day before the presidential election, threatening to disrupt the paper's election coverage.
Indeed prepares for 2025 rollout of its new AI tool, Pathfinder, which aims to help job seekers
Indeed's AI-fueled Pathfinder tool, which will be launched in early 2025, aims to help candidates identify a career path and new opportunities.