Bruce Friedrich | |
---|---|
Born | Bruce Gregory Friedrich August 7, 1969 West Lafayette, Indiana, U.S. |
Education | Georgetown University Law Center (D.Jur.) Johns Hopkins University (MA in Education) London School of Economics and Political Science (Economics) Grinnell College (BA in English, Economics, and Religion) |
Occupation | Nonprofit executive |
Spouse | Alka Chandna |
Children | 1 |
Bruce Gregory Friedrich [1] (born August 7, 1969) is co-founder and president of The Good Food Institute (GFI), [2] a Y Combinator funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat. [3] [4] He is also a co-founder of the alternative protein venture capital firm New Crop Capital. [5] Friedrich previously worked for PETA and Farm Sanctuary.
Friedrich was born in West Lafayette, Indiana on August 7, 1969. [6] In 1987, he graduated from Norman High School in Norman, Oklahoma. [7] In 1996, Friedrich graduated Phi Beta Kappa from Grinnell College with a B.A. in English, Economics, and Religion. [6] [8] He holds degrees from Johns Hopkins University and the London School of Economics, and received his J.D. degree from Georgetown University Law Center, graduating magna cum laude, Order of the Coif. [9]
Friedrich served as Director of Policy for four years at Farm Sanctuary. [10] Prior to that, he worked at PETA for 15 years. As Head of Public Campaigns, he led many of the organization's highest-profile campaigns, [11] including one from the early 2000s when PETA asked the Green Bay Packers football team to change its name, which had originated from a defunct meat packing plant in the Green Bay area. [12] [13]
Friedrich worked with senior leaders at Mercy For Animals to launch The Good Food Institute (GFI) with the goal of transforming the food system by promoting price- and taste-competitive alternatives to animal products. [14] [11] In recognition for his work at GFI, Friedrich was named an "American Food Hero" by the Eating Well magazine in 2021. [15] [16]
Friedrich is a co-founder of New Crop Capital; a venture capital firm that fund the development of alternative proteins. [5]
Friedrich is a TED fellow; [9] in 2019, he gave a TED Talk that has since been viewed more than 2.3 million times and translated into more than 30 languages arguing that plant-based and cultivated meat have the potential to transform the global meat industry, preventing climate change, mitigating pandemic risk, and decreasing the prevalence of antibiotic resistant pathogens. [17]
As an effective altruism advocate, [18] Friedrich is a member of Giving What We Can, a community of people who have pledged to donate a portion of their income to effective charities. [19]
Friedrich is Christian and has been vegan since 1987. [20] He is married to Alka Chandna, [21] who works for PETA. [11]
Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan.
People for the Ethical Treatment of Animals is an American animal rights nonprofit organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. PETA reports that PETA entities have more than 9 million members globally.
Quorn is a brand of meat substitute products, or the company that makes them. Quorn originated in the UK and is sold primarily in Europe, but is available in 14 countries. The brand is owned by parent company Monde Nissin.
A meat alternative or meat substitute, is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat alternatives typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics. Plant- and fungus-based substitutes are frequently made with soy, but may also be made from wheat gluten as in seitan, pea protein as in the Beyond Burger, or mycoprotein as in Quorn.
Cultured meat is a form of cellular agriculture where meat is produced by culturing animal cells in vitro.
The meat industry are the people and companies engaged in modern industrialized livestock agriculture for the production, packing, preservation and marketing of meat. In economics, the meat industry is a fusion of primary (agriculture) and secondary (industry) activity and hard to characterize strictly in terms of either one alone. The greater part of the meat industry is the meat packing industry – the segment that handles the slaughtering, processing, packaging, and distribution of animals such as poultry, cattle, pigs, sheep and other livestock.
Peanut milk is a plant milk, which is an alternative to animal milk. It is made with peanuts, water, and sometimes other additional ingredients like salt, sugar, or cinnamon. Peanut milk is high in fat and protein compared to other plant-based milks. This milk is sometimes used by people who identify with lactose intolerance, veganism, or a casein-free diet, as it has no lactose, but includes nutritional benefits like being high in magnesium, Vitamin E, Vitamin B-6, and protein.
Paul Shapiro is an American animal welfare writer who authored the 2018 book Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World. He's also the CEO and cofounder of The Better Meat Co. and the host of the Business for Good Podcast. He has delivered five TEDx talks relating to sustainable food and animal welfare. Prior to publishing Clean Meat, he was known for being an animal protection advocate, both as the founder of Animal Outlook and a Vice President at the Humane Society of the United States (HSUS).
Gardein is a line of meat-free foods produced by Conagra Brands. In 2003, the company was founded by Yves Potvin, who remained as the CEO of Gardein until 2016. In November 2014, Pinnacle Foods purchased Gardein for $154 million. Pinnacle was acquired by Conagra in 2018.
Meet Your Meat is a 2002 documentary about factory farming created by People for the Ethical Treatment of Animals (PETA), narrated by Alec Baldwin, and directed by Bruce Friedrich and Cem Akin. The documentary explores the treatment of animals in modern animal agriculture. The film runs 12 minutes long.
Eat Just, Inc. is a private company headquartered in San Francisco, California, US. It develops and markets plant-based alternatives to conventionally produced egg products, as well as cultivated meat products. Eat Just was founded in 2011 by Josh Tetrick and Josh Balk. It raised about $120 million in early venture capital and became a unicorn in 2016 by surpassing a $1 billion valuation. It has been involved in several highly publicized disputes with traditional egg industry interests. In December 2020, its cultivated chicken meat became the first cultured meat to receive regulatory approval in Singapore. Shortly thereafter, Eat Just's cultured meat was sold to diners at the Singapore restaurant 1880, making it the "world's first commercial sale of cell-cultured meat".
Veganz Group AG is a vegan brand headquartered in Berlin, Germany. Veganz was founded as the first vegan supermarket chain in Europe.
Nick Cooney is a Managing Partner at Lever VC, an investment fund focused on alternative protein companies.
The Good Food Institute (GFI) is a 501(c)(3) nonprofit organization that promotes plant- and cell-based alternatives to animal products, particularly meat, dairy, and eggs. It was created in 2016 by the nonprofit organization Mercy For Animals with Bruce Friedrich as the chief executive officer. GFI has more than 150 staff across six affiliates in the United States, India, Israel, Brazil, Asia Pacific, and Europe. GFI is one of Animal Charity Evaluators' four "top charities" of 2022.
Cellular agriculture focuses on the production of agricultural products from cell cultures using a combination of biotechnology, tissue engineering, molecular biology, and synthetic biology to create and design new methods of producing proteins, fats, and tissues that would otherwise come from traditional agriculture. Most of the industry is focused on animal products such as meat, milk, and eggs, produced in cell culture rather than raising and slaughtering farmed livestock which is associated with substantial global problems of detrimental environmental impacts, animal welfare, food security and human health. Cellular agriculture is a field of the biobased economy. The most well known cellular agriculture concept is cultured meat.
McVegan is a veggie burger sold by the fast-food restaurant chain McDonald's. In 2017, McDonald partnered with the Swedish food company Orkla to create a plant-based patty inside a small steel kitchen in Malmö, where they began the creation of the product. In Germany, the chain's vegan burger is sold as the Big Vegan TS.
ProVeg International is a non-governmental organisation that works in the field of food system change and has ten offices globally. The organisation's stated mission is to reduce the consumption of animal products by 50% by 2040, to be replaced by plant-based or cultured alternatives. Instead of increasing the share of vegetarians and vegans, ProVeg's focus is on reducing animal product consumption in the general population.
VFC Foods is a British vegan food company that started trading in December 2020. An acronym for "Vegan Fried Chicken," it was founded by Matthew Glover and Adam Lyons in North Yorkshire, England. The company specialises in creating meat substitute products for fried chicken. Glover is the co-founder of the Veganuary movement and uses his experience in vegan activism to promote the brand.
Elizabeth Anne Specht is an American research scientist who is Vice President for Science and Technology at The Good Food Institute. She leads the development of a roadmap for the acceleration of alternative protein research. In 2022, Vox named her in one of their "Future Perfect 50".
Bruce Friedrich Director of vegan campaigns, People for the Ethical Treatment of Animals Born: Aug. 7, 1969, West Lafayette, Ind. Education: High school, Norman, Okla.; Grinnell College, 1996 graduate, Phi Beta Kappa in English and economics
the Norman High School class of 1987 member
Grinnell College economics, English, religion Phi Beta Kappa