The Goat Agency

A love letter to New York 🎥 Our latest event is done but we can't stop thinking about it! We wanted to bring you along with us so here are the highs and lows (something always goes wrong) of our Raised On Social Event: New York! 📦 Event prep and seeing the venue for the first time 🍕 New York style pizza 🎥 Interviewing on the New York Highline 😰 Everything that went wrong 🎤 Event Day! If you want to be the first to find out about our upcoming events then sign up to our newsletter (link in comments) 🔗 A massive thank you to everyone involved, all our US Goats, the incredible panelists, the hard workers at the hotel, Matthew Wyatt and Molly Griffin for capturing all the content and major shoutout to Joanna Hughston, for creating the whole event. Until next time New York, The Goat Agency 🐐 Ajalin Zenon Williamson Melanie Ropp Maximillian Adagio Gregg Tobin Jaime Cohen Jago Sherman Jack Stern Mimi Litecky Makayla Timmons Sanjana Kirpalani Keagan B. Alisa Lipper Elena Suarez-Peña Allie Hartman Olivia Strickler Iris Coker Jo Fox Juliann Kane Kelsi Nyman (Moses) Nicole Ada #InfluencerMarketing #ContentCreators #Influencers #TrendMarketing #NewYork #MarketingEvent #BrandMarketing #InfluencerMarketingAgency

We loved bringing all these industry experts together for a morning of truly great insights, and even some laughs! Thank you New York for being a great host 🧡 #InfluencerMarketing #SocialMediaMarketing #NewYork #MarketingEvent

October was full of treats and no tricks 🎃 ☁️ Terrace Photoshoot ⛰️ Colorado Goat meet-up ♾️ A morning with Meta 🍻 Pints on the terrace after work 🎤 Our first event in New York 🏙️ London office meetings 🎥 Filming a new project ✨ The city at night ✌🏻 Our US team after the event 💬 Interviewing people on the streets of NY #OctoberPhotoDump #OfficeLife #AgencyLife #InfluencerMarketing #InfluencerMarketingAgency

Boo! 👻 Don't be too scared this halloween when you see our spooky pets of Goat this Halloween 🎃 Who wins best costume?? 🤭 Chelsea Joki Julián Pineda Lexie Guyette Jayleen De La Cruz Piet Dayney Leanne Palmer Neave Hamblin Bethany Jane Jackson #PetCostume #Halloween #OfficeLife #InfluencerMarketing

When in Sweden, never forget the lunch! 👀 Our EMEA Managing Director, Paul Scannell, sums up our recent Sweden trip in 15 words (ish)... #InfluencerMarketing #Sweden #EMEA #GlobalMarketing #InfluencerMarketingAgency

New Yorkers Moved with the Mood Shift 💯 We can't believe it’s already been a week since we held our Raised on Social: Move with the Mood Shift event in New York! This event was everything we hoped for and more. With incredible insights from our panelists, discussing all things trends, communities, creators, and a few success stories from some of the biggest brands around! We’ve definitely got the New York buzz and hope to have another US event in the future… A massive thank you to our panelists, guests, our US team, and the Goat Marketing team that put on this remarkable event! 🧡 Keep an eye out for a lot more content to come 👀 Until next time, The Goat Agency 🐐 #InfluencerMarketing #SocialMediaMarketing #ContentCreators #Influencers #BrandMarketing #Trends

Last week The Goat Agency held an in-person event at the Crosby St Hotel in NYC and we had a fabulous time! In today’s world, social media trends come and go incredibly fast, becoming part of the cultural conversation and vernacular, before dying out just as quickly. Through multiple panels, we discussed with brands and the Goat team (Jack Stern , Ajalin Zenon Williamson , Gregg Tobin , Jago Sherman , Jaime Cohen , Joanna Hughston , Maximillian Adagio ) how brands are balancing reactivity and planned activations to create compelling brand stories on social. My panel discussed how brands can leverage trends, creators, and communities to build cultural relevance and brand loyalty. It was an honor to share the stage with iconic brands like Kate Spade, Free People, and Pierre Fabre, where we explored how they are addressing these challenges with their own brands. Looking forward to more Raised on Social events in the future!

Last week, The Goat Agency hosted our first Raised On Social event in the US (shoutout to Joanna Hughston our event planning guru) ! Throughout the day, we hosted several panels and discussions with both our amazing Goat staff (Melanie Ropp Gregg Tobin Jago Sherman Ajalin Zenon Williamson Jaime Cohen Maximillian Adagio Joanna Hughston) as well as senior speakers from various brands and companies. I was lucky enough to be able to moderate one of our panels on “Building Communities and Making People Care”, with some amazing panelists Gregg Tobin Juliann Kane and Nicole Ada! 🤩 This was such an awesome experience and a great way to bring brands together to help to continue navigating the ever-changing marketing world! Keep an eye out for more Raised On Social events coming in the near future 🧡🐐

How can brands work with influencers to raise awareness of mental health and wellbeing causes? In our blog '10 Mental Health and Wellbeing Social Media Campaigns that Resonated' we look at some of the work that brands have been doing in this space, with fantastic examples such as: 👉🏻 Norwich City Football Club x Samaritans: World Mental Health Day 2023 👉🏻 Dove: Cost of Beauty: A Dove Film | Dove Self-Esteem Project 👉🏻 Deloitte: #WhatsReallyOnYourMind 👉🏻 Maybelline New York: Mental Health Awareness Month Read the full blog via the comments 👇🏻 Unilever adidas schuh New Balance method products pbc TOMS Holland & Barrett #InfluencerMarketing #MentalHealth #CampaignAnalysis #BrandMarketing #SocialMediaMarketing

Sweden, you stole our hearts 🧡 This month we touched down in Stockholm to meet some of our colleagues from our Swedish and Danish team. 🇸🇪 We had the wonderful opportunity to attend and speak at GroupM's groundbreaking industry thought-leadership event 'Profit Ability'. 🎤 So many incredible topics were covered but our favourite moment would be when our very own EMEA rockstars spoke about how influencers can drive profitability for brands when you consider it within your broader paid media marketing mix. Thank you Stockholm for having us, we hope to be back soon! 👋🏻 GroupM Sverige Emily Hall Paul Scannell Matthew Wyatt #InfluencerMarketing #SwedenMarketing #SocialMediaMarketing #GroupM