KR20090000935A - System, method and server for supplying advertisement, and program recording medium - Google Patents

Abstract

A method of supplying advertisement, a system, an advertisement supply server, and a program recording medium thereof are provided to obtain the advertising promotion effect that advertiser is more satisfied by overlapping the advertisement image according to various demands of an advertiser in an image of an web page. A system of supplying advertisement comprises: a verifying information unit(415) for confirming an image area included in an web page(or, the contents) source forwarding to a user; an image treatment unit(420) for editing and overlapping according to an advertisement setting information in connection with a storage media(115) which processes and store the advertisement setting information; and an information transmission unit(425) for transmitting a web page in which the advertisement image is overlapped to a user terminal(125).

Description

Ad system and method for providing advertisement and server and program recording medium therefor {System, Method and Server for Supplying Advertisement, and Program Recording Medium}

1 illustrates a configuration of an overlapping advertisement system for outputting an advertisement in an area where an image exists in a web page according to an embodiment of the present invention.

2 is a diagram illustrating an advertisement information registration system for overlapping advertisements according to an embodiment of the present invention.

3 is a diagram illustrating a process of registering advertisement information for overlapping advertisements according to an embodiment of the present invention.

4 is a diagram illustrating an overlapping advertisement operating system for outputting an advertisement in an area where an image exists among web pages according to an embodiment of the present invention.

FIG. 5 is a diagram illustrating a process of outputting an advertisement in an area where an image exists in a web page according to an exemplary embodiment of the present invention.

<Description of main parts of drawing>

100: information registration server 105: advertising operation server

110: advertisement D / B 115: storage medium

415: information verification unit 420: image processing unit

The present invention provides information checking means for identifying an image area included in a web page (or content) source to be provided to a user, and a predetermined storage medium (or database) for storing a predetermined advertisement image information and advertisement setting information in association. In conjunction with, the image processing means for editing and overlapping the advertisement image to be located in the image area included in the identified web page (or content) source according to the advertisement setting information and the web page (or content overlapping the advertisement image) The present invention relates to an advertisement providing system comprising an information transmitting means for transmitting to a user terminal.

As the Internet develops and speed increases in modern society, various contents and web pages are provided and various advertisements are displayed.

On the other hand, the effectiveness of advertisements due to the provision of various contents and web pages is weakened, and not only does not meet the advertisement effects expected by the advertisers, but also has the problem of dissatisfaction of internet users due to excessive advertisements and spammy advertisements. .

SUMMARY OF THE INVENTION An object of the present invention for solving the above problems is to identify an image area of a web page (or content) to be provided to a user, and extracting or identifying predetermined advertisement data to be exposed on the identified image area. And exposing the extracted or identified advertisement data on an image area of the web page (or content).

The advertisement providing system according to the present invention includes information checking means for checking an image area included in a web page (or content) source to be provided to a user, and predetermined advertisement image information associated with predetermined advertisement image information and advertisement setting information. Image processing means for overlapping the advertisement image to be located in the image area included in the identified web page (or content) source in accordance with the advertisement setting information and overlapping the advertisement image in association with a storage medium (or database) And information transmission means for transmitting the web page (or content) to the user terminal.

In the advertisement providing system according to the present invention, the image processing means replaces an image to be inserted into an image area of the web page (or content) with an advertisement image, or an image to enter an image area of the web page (or content). And overlap the advertisement image by reducing it, or overlapping the image and advertisement image entering the image area of the web page (or content) by translucent (or transparent), or overlapping the image area of the web page (or content). Set the advertisement image provision time to be inserted so that the advertisement overlaps after a certain time, or set the advertisement image provision time to enter the image area of the web page (or content), and after a certain time, the overlapped advertisement image disappears and the existing image At least to handle the remaining And it characterized by comprising comprises at least.

Meanwhile, the advertisement providing method according to the present invention includes the steps of identifying an image area of a web page (or content) to be provided to a user, extracting or confirming predetermined advertisement data to be exposed on the identified image area; And exposing the extracted or identified advertisement data on an image area of the web page (or content).

According to the present invention, the step of extracting or confirming predetermined advertisement data to be exposed on the identified image area may include an image of the web page (or content) or a title of the web page (or content) or the web page ( Or extracting or checking a related keyword (or index word) corresponding to the content of the content), and extracting advertisement data corresponding to the extracted or identified related keyword (or index word) as advertisement data to be exposed on the image area. Or it characterized in that it further comprises the step of confirming.

On the other hand, it includes a computer-readable recording medium recording a program for executing the above-described advertising providing method.

Meanwhile, the advertisement providing server according to the present invention extracts or confirms advertisement data to be exposed on an image area of a web page (or content) to be provided to a user, and then extracts the extracted or confirmed advertisement data to the web page (or Content) on the image area.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify the terms so that those skilled in the art to clearly understand the technical features of the present invention to effectively understand, but the present invention It is by no means limited.

1 illustrates a configuration of an overlapping advertisement system for outputting an advertisement in an area where an image exists among web pages (or contents) according to an embodiment of the present invention.

In more detail, in FIG. 1, when a predetermined user searches for or uses a predetermined web page (or content) using predetermined advertisement information, FIG. 1 overlaps an advertisement image in an image portion of the web page (or content). Regarding the configuration of the overlapping advertisement system provided, those skilled in the art may refer to or modify the overlapping advertisement system configuration shown in FIG. Various implementation methods for the configuration of the overlap advertisement system for outputting the advertisement in the region can be inferred, but the present invention is characterized in that it comprises all the implementation methods inferred, overlap shown in Figure 1 It is not limited to advertising system configuration.

Referring to FIG. 1 according to an embodiment of the present invention, the overlap advertisement system includes an information registration server 100 for registering predetermined advertisement information from a predetermined advertising company, and a predetermined user using the advertisement information. When searching or using a predetermined web page (or content), an advertisement provided to the user by overlapping an advertisement image included in the advertisement information registered from the advertiser in the image portion of the web page (or content) to be provided to the user. Characterized in that it comprises at least one providing server 105.

The information registration server 100 registers the advertisement information including at least one of advertisement image information and advertisement setting information of the advertisement company, and the advertisement information registration system including the information registration server 100. Preferred embodiments are described in detail with reference to FIG.

The advertisement providing server 105 is an image portion of a web page (or content) to be provided to the user when the user searches or uses a predetermined web page (or content) to provide an advertisement of an advertising company to the user. The overlapping advertisement image on the advertisement is provided to the user, and a preferred embodiment of the overlap advertisement providing system including the advertisement providing server 105 will be described in detail with reference to FIG.

 In FIG. 1, the overlap advertisement system is illustrated and described as an information registration server 100 and an advertisement providing server 105. However, the present invention is not limited thereto. In the present invention, the overlap advertisement system is one server (or Device) or at least two or more servers (or devices), and may be implemented in a separate server form for each component constituting each of the servers shown above according to the intention of a person skilled in the art. It is to be revealed.

2 is a diagram illustrating an advertisement information registration system for overlapping advertisements according to another exemplary embodiment of the present invention.

In more detail, FIG. 2 illustrates that when a predetermined advertisement company provides advertisement information including at least one advertisement image information and advertisement setting information for the overlap advertisement to an advertisement information registration system through a predetermined information registration interface. A system for storing a predetermined advertisement D / B 110 by linking and processing the advertisement image information and advertisement setting information included in the provided advertisement information in a registration system, which is commonly known in the art. If the person having the present invention can refer to or modify this figure 2 to infer various implementation methods for the configuration of the advertisement information registration system for overlapping advertisement, the present invention includes all the implementation methods inferred above, this figure 2 It is not limited only to the implementation method shown in FIG.

Hereinafter, at least one means or function configuration for storing advertisement information provided from the customer in the advertisement D / B 110 through a predetermined information registration interface on the advertisement information registration system shown in FIG. The component is referred to as "information registration server 100" for convenience.

Referring to FIG. 2 according to an embodiment of the present invention, the advertisement information registration system for overlapping advertisements includes information registration including at least one client terminal including at least one wired terminal or a wireless terminal used by an advertiser. It characterized in that it comprises a terminal 120, the information registration terminal 120 is connected to the communication channel and the information registration server 100 provided on the advertisement information registration system through a predetermined network means.

According to an embodiment of the present invention, the customer accesses the information registration server 100 through at least one or more client terminals of a wired terminal connected to a predetermined wired communication network or a wireless terminal connected to a predetermined wireless communication network, and the information. When the advertisement information for the overlap advertisement is input (or selected) through at least one user interface provided by the registration server 100, the information provided on the advertisement information registration system through a predetermined network means in the client terminal. It is preferable to transmit to the registration server 100.

Here, the wired terminal connected to the wired communication network is a generic term for all terminal devices connected to a transmission control protocol / Internet protocol (TCP / IP) based communication network, and a desktop computer or a notebook computer connected to the TCP / IP based communication network (Notebook). ), Or a home appliance terminal (eg, a set-top-box) connected to the TCP / IP based communication network, or a kiosk connected to the TCP / IP based communication network. Do.

In addition, the wireless terminal connected to the wireless communication network is any terminal device connected to a mobile communication network based on CDMA (Code Division Multiple Access), or all terminal devices connected to the portable Internet based on IEEE 802.16x, Motorola's DataTAC method or Erricson's Mobitex A generic term for all terminal devices connected to a wireless data communication network, which is a Personal Communication System (PCS) or Global System for Mobile communications (GSM) terminal or a Personal Digital Cellular terminal connected to the CDMA-based mobile communication network. A PDC or PHS (Personal Handyphone System) terminal or a Personal Digital Assistant (PDA) or a smart phone or telematics, or a portable Internet terminal connected to the IEEE 802.16x based mobile Internet, or Wireless connected to the DataTAC / Mobitex based wireless data communication network It comprises a data communication terminal, such as at least one is preferable.

The network means for connecting the client terminal and the information registration server 100 may be a CDMA based mobile communication network or an IEEE 802.16x based mobile Internet or a DataTAC / Mobitex based wireless device, depending on the type of wireless communication network to which the client terminal is connected. It is preferable that any one of the data communication networks or the wireless communication network of all kinds proposed in the future including a predetermined wireless interval is included.

In addition, the client terminal outputs at least one or more user interfaces provided by the information registration server 100, inputs or selects at least one or more information through the user interface, and transmits the information to the information registration server 100. It is preferable that a function configuration (e.g., a browser program and a communication function, or a predetermined communication program and communication function to communicate with the information registration server 100) is provided.

Those skilled in the art to which the present invention pertains can easily infer the characteristics of the client terminal corresponding to at least one or more wired terminals or wireless terminals, and thus a detailed description thereof is omitted for convenience.

In the advertisement information registration system as described above, a client terminal including at least one wired terminal or a wireless terminal used by the advertising company, and at least one wired communication network or wireless connecting the client terminal and the information registration server 100. The communication network performs a function of an information registration interface for the advertisement company to register advertisement information for the overlap advertisement.

The advertisement D / B 110 provided on the advertisement information registration system according to the present invention performs a predetermined process by linking the advertisement image information and the advertisement setting information included in the advertisement information provided from the information registration terminal 120. The advertisement information including the advertisement image information and the advertisement setting information stored in the advertisement D / B (110) stored in the advertisement D / B 110 is used for the overlapping advertisement. .

The advertisement image information is information about an image to be used for overlapping advertisements, and the advertisement company may include at least one image information to be advertised (for example, image information such as JPEG and GIF and video information such as a flash file). Do.

The advertisement setting information is setting information about an image to be used for the overlapping advertisement, and the setting information to be used for the advertisement (for example, the size of the image to be used for the advertisement, the transparency or translucent degree of the image to be used for the advertisement, or the advertisement image for the overlapping image Position, or advertising time, etc.) is preferably included.

The information registration server 100 provided on the advertisement information registration system according to the present invention is a generic term for the advertisement information registration system side component connected to the information registration terminal 120 through a predetermined network means. It may be implemented by including the above server (or device), or may be implemented by at least one or more programs recorded on a recording medium provided in a predetermined server (or device), by which the present invention is not limited.

According to an embodiment of the present invention, the information registration server 100 is provided with an interface unit (or interface means) 200 for connecting and managing a predetermined communication channel with the information registration terminal 120 through the network means. Characterized in that made.

If the information registration terminal 120 is a client terminal including a wired terminal connected to a predetermined wired communication network according to an embodiment of the present invention, the interface unit 200 is a protocol defined in the wired communication network or a wireless communication network. It is preferable to connect a predetermined communication channel with the client terminal based on a stack, and to provide a communication interface for transmitting and receiving at least one information (or data) using a communication protocol defined in a communication program provided in the client terminal. Do.

For example, when the client terminal is provided with a browser program corresponding to the Hyper-Text Transfer Protocol (HTTP) protocol, the interface unit 200 connects a communication channel with the client terminal based on the TCP / IP protocol. Provides a communication interface for transmitting and receiving a web page (eg, a Hyper-Text Markup Language (HTML) compatible web page) or information using the HTTP protocol defined in the browser program.

Alternatively, when the client terminal is provided with a communication program (eg, an Internet advertisement program) provided by the information registration server 100, the interface unit 200 communicates with the client terminal based on the TCP / IP protocol. It connects a channel and provides a communication interface for transmitting and receiving information (or data) using a communication protocol defined in the communication program.

According to another exemplary embodiment of the present invention, when the information registration terminal 120 is a client terminal including a wireless terminal connected to a predetermined wireless communication network, the interface unit 200 implements a protocol stack defined in the wireless communication network. It is preferable to provide a communication interface for connecting at least one communication channel with the client terminal and transmitting and receiving at least one information (or data) using a communication protocol defined in a communication program provided in the client terminal.

For example, when a browser program corresponding to a WAP (Wireless Application Protocol) or ME (Mobile Explorer) protocol is provided in the client terminal, the interface unit 200 connects a communication channel with the client terminal based on the CDMA protocol. In addition, a communication interface for transmitting and receiving a web page (eg, a WML (Wireless Markup Language) compatible web page, or an HTML compatible web page) or information is provided using a WAP / ME protocol defined in the browser program.

Referring to FIG. 2, the information registration server 100 connects a communication channel with the information registration server 100 through a predetermined information registration terminal 120 through the interface unit 200, and then the interface unit ( An interface for generating (or extracting) a predetermined user interface for inputting (or selecting) and transmitting predetermined advertisement information from the information registration terminal 120 to the information registration terminal 120. Studying (or interface providing means) 205, and in conjunction with the interface unit 200 receives the predetermined advertising information transmitted from the information registration terminal 120 (or selected) through the user interface An information storage unit (or information receiving means) 210, and the information storage unit for storing the advertisement image information and the advertisement setting information included in the received advertisement information in a predetermined advertisement D / B (110) (and To an information storage means) 215 is characterized in that formed.

The interface providing unit 205 is provided in the information registration terminal 120 after a predetermined information registration terminal 120 connects the communication channel with the information registration server 100 through the interface unit 200. In response to the functional configuration, the advertisement information may be input (or selected) to generate a predetermined user interface which may be transmitted to the information registration server 100 through the network means, or may be extracted from a predetermined database (not shown). And provide the generated (or extracted) user interface to the information registration terminal 120 through the network means in association with the interface unit 200.

According to an embodiment of the present invention, when the information registration terminal 120 is a client terminal including a wired terminal or a wireless terminal connected to a predetermined wired communication network or a wireless communication network, the interface providing unit 205 is the client terminal. It is preferable to generate (or extract) a predetermined user interface that can be provided by a browser program or a communication program provided in the apparatus, and provide the generated (or extracted) user interface to the client terminal through the interface unit 200. .

According to another exemplary embodiment of the present invention, when the information registration terminal 120 is a client terminal including a wireless terminal connected to a predetermined wireless communication network, the interface providing unit 205 is a browser provided in the client terminal. It is preferable to generate (or extract) a predetermined user interface that can be provided as a program or a communication program, and provide the generated (or extracted) user interface to the client terminal through the interface unit 200.

According to another embodiment of the present invention, a predetermined having at least one user interface for inputting (or selecting) the advertisement information to the information registration terminal 120 and transmitting the advertisement information to the information registration server 100 through the network means. If the information registration program is provided, the interface providing unit 205 for providing the user interface to the information registration terminal 120 may be omitted, thereby not limited to the present invention.

When the information receiving unit 210 inputs (or selects) the advertisement information including at least one of advertisement image information and advertisement setting information through the user interface and transmits the information through the network means. It is characterized in that for receiving the advertisement information in conjunction with the interface unit 200.

The information storage unit 215 stores the advertisement image information included in the advertisement information and advertisement setting information in association with the advertisement D / B 110.

3 is a diagram illustrating a process of registering advertisement information for overlapping advertisements according to an embodiment of the present invention.

In more detail, FIG. 3 illustrates a case in which the information registration server 100 on the advertisement information registration system shown in FIG. 2 has a web server function to which a client terminal can be connected through a predetermined network means. After connecting to the information registration server 100 and connecting a communication channel for registering the advertisement information according to the present invention, and includes the advertisement image information and advertisement setting information to the information registration server 100 through the communication channel. When the advertisement information is transmitted, the information registration server 100 performs a process of linking the advertisement image information and the advertisement setting information included in the received advertisement information in a predetermined advertisement D / B (110) As one of ordinary skill in the art to which the present invention pertains, the client terminal may be referred to or modified with reference to FIG. Would be in the registration server 100 can infer a range of exemplary method of registering the advertisement information, the present invention includes all embodiments in which the inference method, not limited to the exemplary method shown in the figure 3.

Hereinafter, in FIG. 3, the client terminal illustrated in FIG. 2 is referred to as a “terminal” for convenience, and the information registration server 100 illustrated in FIG. 2 is referred to as a “server” for convenience and the information is registered in the client terminal. The advertisement image information and advertisement setting information transmitted to the server 100 are referred to as "ad information" for convenience.

Referring to Figure 3, the client terminal shown in Figure 2 is a predetermined network means (e.g., when the client terminal is a wired terminal, a TCP / IP based wired communication network, when the client terminal is a wireless terminal, CDMA based mobile A predetermined communication channel for registering the advertisement information by connecting to the server through a communication network or an IEEE 802.16x based portable Internet, etc., and requesting the advertisement information registration for the overlap advertisement (300). The server generates (or extracts) a web page corresponding to a predetermined information registration interface for registering the advertisement information (305), and transmits and outputs the generated (or extracted) web page to the terminal through the communication channel. (310).

According to an embodiment of the present invention, the information registration interface preferably comprises a user interface for inputting (or selecting) advertisement information including at least one of the advertisement image information and advertisement setting information in the terminal.

In addition, the web page transmission or output process is preferably performed at least once according to the advertisement information registration procedure, whereby the present invention is not limited.

Thereafter, the terminal inputs (or selects) advertisement information including at least one advertisement image information and advertisement setting information through the information registration interface (315).

If the terminal inputs (or selects) the advertisement information including the advertisement image information and the advertisement setting information through the information registration interface (320), the terminal inputs (or selects) the advertisement through the communication channel. Image information and advertisement setting information is transmitted to the server (325).

Thereafter, the server receives the advertisement image information and the advertisement setting information through the communication channel (330).

When the advertisement information is received, the server performs an information registration procedure corresponding to the advertisement information, thereby linking the advertisement image information and the advertisement setting information and storing the advertisement image information in a predetermined advertisement D / B 110 (335). .

4 is a diagram illustrating an overlapping advertisement providing system for outputting an advertisement in a region where an image exists among web pages (or contents) according to an exemplary embodiment of the present invention.

In more detail, FIG. 4 is based on advertisement information stored in the advertisement D / B 110 through the overlap advertisement registration system shown in FIG. The present invention relates to a system for outputting advertisements. Those skilled in the art to which the present invention pertains can refer to or modify this drawing to display advertisements in areas of the web page (or contents) with images. Various implementation methods for the overlap advertisement providing system may be inferred, but the present invention includes all the implementation methods inferred above, and the technical features are not limited to the implementation method shown in FIG.

Referring to FIG. 4 according to an embodiment of the present invention, the overlap advertisement providing system stores advertisement information including at least one advertisement image information and advertisement setting information through the overlap advertisement registration system shown in FIG. 2. A storage medium 115 including an advertisement D / B 110, at least one web page (or content) source for providing various portal information to a predetermined user, and digital content information; The advertisement periodically checks a web page (or content) included in the storage medium 115 and outputs an advertisement image included in the advertisement D / B 110 in an area of the web page (or content). It is characterized by comprising a provision server 105.

The advertisement D / B 110 stores advertisement information including at least one of the advertisement image information and the advertisement setting information through the overlap advertisement registration system shown in FIG. 2.

The advertisement image information is information about an image to be used in the overlapping advertisement, and preferably includes at least one image information (for example, image information such as JPEG, GIF, etc. and video information such as a flash file) to be advertised. .

The advertisement setting information is setting information for an image to be used for the overlapping advertisement, and the setting information to be used for the advertisement (for example, the size of the image to be used for the advertisement, the transparency or translucent degree of the image to be used for the advertisement, or the advertisement image for the overlapping image). Position, or advertising time, etc.) is preferably included.

The storage medium 115 is a generic term for storage means for storing a web page (or content) source including various portal information to be provided to the user and at least one digital content.

Preferably, the web page (or content) source includes at least one web page (or content) source for providing a portal web service to be provided to the user.

The digital content may include at least one of an image, a multimedia, a video, a game, and the like, as information on content to be provided to the user.

Referring to FIG. 4, the advertisement providing server 105 may be configured to operate the overlap advertisement with at least one user terminal 125 to operate the overlap advertisement registered through the overlap advertisement registration system shown in FIG. 2. The interface unit (or interface means) 400 for connecting a communication channel, and the user terminal 125 after connecting the communication channel with the advertisement providing server 105 through the interface unit 400, the interface unit In operation 400, the user terminal 125 generates (or extracts) a predetermined user interface for inputting (or selecting) a predetermined web page (or content) address to the user terminal 125. Provided by the interface providing unit (or interface providing means) 405 and the interface unit 400 in conjunction with the small terminal for operating the overlap advertisement from the user terminal 125 An information receiver (or information receiving means) 410 for receiving web page (or content) information of a web page (or content) source to be provided to the user based on the received web page (or content) information. An information checking unit (or information checking unit) 415 for confirming an image portion, and an image processing unit for processing an advertisement image corresponding to the advertisement information on the identified image portion in association with the advertisement D / B 110. (Or image processing means) 420, and an information transmission unit (or information transmission means) 425 for transmitting the web page (or content) that the advertisement image is overlapped.

According to another exemplary embodiment of the present invention, when the user terminal 125 includes a wired terminal connected to a predetermined wired communication network, the interface unit 400 is based on the protocol stack defined in the wired communication network. At least one information (or data) for connecting the predetermined communication channel with the terminal 125 and operating the overlapping advertisement with the wired terminal using a communication protocol defined in an internet program provided in the user terminal 125. It is desirable to provide a communication interface for transmitting and receiving.

For example, when the user terminal 125 is equipped with a browser program corresponding to the Hyper-Text Transfer Protocol (HTTP) protocol, the interface unit 400 may be connected to the user terminal 125 based on the TCP / IP protocol. Connect a communication channel, and use a predetermined web page (or content) (eg, Hyper-Text Markup Language (HTML) compatible web page (or content)) for operating the overlap advertisement using the HTTP protocol defined in the browser program. Or it provides a communication interface for transmitting and receiving information (or data).

According to another exemplary embodiment of the present invention, when the user terminal 125 includes a wireless terminal connected to a predetermined wireless communication network, the interface unit 400 is based on a protocol stack defined in the wireless communication network. It connects a predetermined communication channel with the user terminal 125, and transmits and receives at least one or more information (or data) for operating the overlap advertisement using a communication protocol defined in the Internet program provided in the user terminal 125 It is desirable to provide a communication interface.

For example, when the user terminal 125 is equipped with a browser program corresponding to a WAP (Wireless Application Protocol) or a ME (Mobile Explorer) protocol, the interface unit 400 is based on the CDMA / WCDMA protocol. A predetermined web page (or content) (eg, a WML (Wireless Markup Language) compatible web page) for connecting the communication channel to the communication channel and operating the overlapped advertisement using the WAP / ME protocol defined in the browser program. Or content), or an HTML compatible web page (or content)) or information (or data).

The interface providing unit 405 has a functional configuration provided in the user terminal 125 after a predetermined user terminal 125 connects the communication channel with the advertisement providing server 105 through the interface unit 400. In response to the web page (or the content) is input (or selected) to generate a predetermined user interface that can be transmitted to the advertisement providing server 105 via the network means, or a predetermined database (not shown) And extract the generated (or extracted) user interface in cooperation with the interface unit 400 to the user terminal 125 via the network means.

According to an embodiment of the present invention, when the user terminal 125 is a client terminal including a wired terminal or a wireless terminal connected to a predetermined wired communication network or a wireless communication network, the interface providing unit 405 may be connected to the client terminal. It is preferable to generate (or extract) a predetermined user interface that can be provided by the provided browser program or communication program, and provide the generated (or extracted) user interface to the client terminal through the interface unit 400.

According to another embodiment of the present invention, when the user terminal 125 is a client terminal including a wireless terminal connected to a predetermined wireless communication network, the interface providing unit 405 is a browser program provided in the client terminal. Alternatively, it is preferable to generate (or extract) a predetermined user interface that can be provided by a communication program, and provide the generated (or extracted) user interface to the client terminal through the interface unit 400.

The information receiver 410 receives predetermined web page (or content) information for operating the overlap advertisement from the user terminal 125 in association with the interface unit 400.

The information checking unit 415 checks an image part included in a web page (or content) source to be provided to the user based on the received web page (or content) information.

Those skilled in the art to which the present invention belongs, img src, href, a href, embad through HTML filtering in a way to identify the image part included in the web page (or content) source to provide to the user By looking for tags such as src, you can infer image extension such as jpg, gif, pnp, bmp, video extension such as avi, wmv, mpg, mov and flash file extension such as swf, flv. The present invention includes all the above inferable methods, by which the present invention is not limited.

According to an embodiment of the present invention, when the web page (or content) source has information about the size or position of the image during the process of identifying an image part included in the web page (or content) source (eg, height , width, border, align, etc.).

According to an embodiment of the present invention, an advertisement image to be overlapped with an image portion of the web page (or content) is related to the content of the web page (or content) (eg, when the web page (or content) is an article, It is preferable to overlap an advertisement image, such as an advertisement image related to the article content, and in order to overlap an advertisement image related to the content of the web page (or content), the information checking unit 415 uses keywords of a web page (or content) source. It is further possible to further include a function of checking the contents of the web page (or content) through contextual search using (or index word) indexing.

According to the embodiment of the present invention, the information checking unit 415 may be composed of one or two or more parts (or means), but is not limited by the present invention.

The image processing unit 420 overlaps by editing an advertisement image in accordance with the advertisement setting information in an image portion of a web page (or content) identified by the information checking unit 415 in association with the advertisement D / B 110. Characterized in that.

According to an embodiment of the present invention, a method of overlapping an advertisement image on an image portion of the web page (or content) includes a method of replacing an image to be included in the image portion of the web page (or content) with an advertisement image and a web page. (Or a method of overlapping an advertisement image with an image included in the image portion of the (or content) (e.g., reducing or semi-transparent or transparently overlapping the advertisement image with an image to be included in the image portion) and a time setting method (e.g., It is preferable to set at least one or more advertisements to be displayed in the image part by overlapping the advertisements after a predetermined time or to overlap the advertisement images after a predetermined period of time. Do.

According to an embodiment of the present invention, in order to overlap an advertisement image with an image entering the image portion of the web page (or content), first confirm the size and position of the image entering the image portion of the web page (or content) Determine a size of the overlapping advertisement image, enlarge or reduce the identified advertisement image to match the image of the web page (or content), or specify a specific ratio corresponding to the image of the web page (or content) (E.g., shrinking to 50% of the size of a web page (or content) image) to overlap a particular location (e.g., to the left or right or bottom left of a web page (or content) image), It is not limited by the present invention.

According to an exemplary embodiment of the present invention, a method of overlapping an advertisement image to an image of the web page (or content) by setting a time, and showing the image of the web page (or content) first, How to overlap the advertisement image after a certain time and the image of the web page (or content) first, then overlap the advertisement image after a certain time and then set the advertisement image to disappear after a certain time and the web page (or After showing the image of the content first, it is possible to alternately overlap the image of the web page (or content) and the advertisement image at a predetermined time interval, etc., thereby the present invention is not limited.

According to an embodiment of the present invention, when overlapping an advertisement image on an image portion of the web page (or content), it is necessary to show an image corresponding to the web page (or content) first and then overlap the advertisement image. desirable.

Those skilled in the art to which the present invention pertains may include a method of overlapping an advertisement image when a specific condition is satisfied by overlapping the advertisement image with the image of the identified web page (or content) (e.g., Various methods such as overlapping with an advertisement image when the mouse is placed on an image, or overlapping with an advertisement image when an image of the web page (or content) is displayed on a screen by scrolling the web page (or content). Although it can be inferred, the present invention includes all the inferable methods, and the present invention is not limited thereto.

According to an embodiment of the present invention, a method of overlapping an advertisement image on an image portion of the web page (or content) is merely an example, and various analogies may be applied as well as the above method. It is possible to use a combination of one or two or more overlapping advertisement images in an image portion of a web page (or content), and it is apparent that the present invention is not limited thereto.

According to the method of the present invention, the image processing unit 420 may be composed of one or two or more parts (or means), but is not limited by the present invention.

The information transmitter 425 transmits and provides a web page (or content) in which the advertisement image is overlapped to the user through the interface unit 400 in association with the interface provider 405.

5 is a diagram illustrating a process of outputting an advertisement in a region of an image of a web page (or content) according to an embodiment of the present invention.

In more detail, FIG. 5 shows a case in which the advertisement providing server 105 on the overlap advertisement providing system shown in FIG. 4 has a web server function to which the user terminal 125 is accessible through a predetermined network means. When the user terminal 125 accesses the advertisement providing server 105 and connects a communication channel for using the Internet, and then accesses a specific article related site or web page (or content), the advertisement providing server 105 The present invention relates to a method of overlapping the advertisement image on an image portion of a web page (or content) to be provided to the user, and a person skilled in the art to which the present invention pertains may refer to or modify this drawing. It will be able to infer a variety of ways to overlap the advertising image on the user terminal 125, the present invention is all inferred implementation Law, and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 5, the user terminal 125 illustrated in FIG. 4 is referred to as a “terminal” for convenience, and the advertisement providing server 105 illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 5, the client terminal illustrated in FIG. U is a predetermined network means (e.g., when the client terminal is a wired terminal, a TCP / IP based wired communication network, and when the client terminal is a wireless terminal, CDMA based mobile). Accessing the server through a communication network or an IEEE 802.16x based portable Internet, etc., connecting a predetermined communication channel for using the Internet, and requesting a web page (or content) for using the Internet (500). The server generates (or extracts) a web page (or content) corresponding to a predetermined user interface for using the Internet (505), and generates the generated (or extracted) web page (or content) through the communication channel. The transmission is output to the terminal (510).

Thereafter, the terminal inputs (or selects) a web page (or content) address to be searched by the user through the user interface (515).

Thereafter, the server receives information corresponding to a web page (or content) address input (or selected) by the user (520), and based on the information corresponding to the received web page (or content) address, The image portion of the web page (or content) source to be presented to the user is identified (525).

Those skilled in the art to which the present invention belongs, img src, href, a href, embad through HTML filtering in a way to identify the image part included in the web page (or content) source to provide to the user By looking for tags such as src, we can infer image extension such as jpg, gif, pnp, bmp, video extension such as avi, wmv, mpg, mov and flash file extension such as swf, flv. The present invention includes all the above inferable methods, by which the present invention is not limited.

According to an embodiment of the present invention, when the web page (or content) source has information about the size or position of the image during the process of identifying an image part included in the web page (or content) source (eg, height , width, border, align, etc.).

According to an embodiment of the present invention, an advertisement image to be overlapped with an image portion of the web page (or content) is related to the content of the web page (or content) (eg, when the web page (or content) is an article, It is preferable to overlap an advertisement image, such as an advertisement image related to the article content, and in order to overlap an advertisement image related to the content of the web page (or content), the information checking unit 415 uses keywords of a web page (or content) source. It is further possible to further include a function of checking the contents of the web page (or content) through contextual search using (or index word) indexing.

If the image portion is not identified in the web page (or content) source to be provided to the user (530), the web page (or content) is provided to the user through the communication channel in association with the interface provider 405. (535).

On the other hand, if the image portion is identified in the web page (or content) source to be provided to the user (530), the web page (or content) source of the web page (or content) to be provided to the user in conjunction with the advertisement D / B (110) The advertisement image is edited and overlapped in the image portion (540), and the web page (or content) in which the advertisement image is overlapped is provided to the user through the communication channel in association with the interface provider 405. (545).

According to an embodiment of the present invention, a method of overlapping an advertisement image on an image portion of the web page (or content) includes a method of replacing an image to be included in the image portion of the web page (or content) with an advertisement image and a web page. (Or a method of overlapping an advertisement image with an image included in the image portion of the (or content) (e.g., reducing or semi-transparent or transparently overlapping the advertisement image with an image to be included in the image portion) and a time setting method (e.g., It is preferable to set at least one or more advertisements to be displayed in the image part by overlapping the advertisements after a predetermined time or to overlap the advertisement images after a predetermined period of time. Do.

According to an embodiment of the present invention, in order to overlap an advertisement image with an image entering the image portion of the web page (or content), first confirm the size and position of the image entering the image portion of the web page (or content) Determine a size of the overlapping advertisement image, enlarge or reduce the identified advertisement image to match the image of the web page (or content), or specify a specific ratio corresponding to the image of the web page (or content) (E.g., shrinking to 50% of the size of a web page (or content) image) and overlapping a particular location (e.g., to the left or right or bottom left of the web page (or content) image). It is not limited by the present invention.

According to an exemplary embodiment of the present invention, a method of overlapping an advertisement image to an image of the web page (or content) by setting a time, and showing the image of the web page (or content) first, How to overlap the advertisement image after a certain time and the image of the web page (or content) first, then overlap the advertisement image after a certain time and then set the advertisement image to disappear after a certain time and the web page (or After showing the image of the content first, it is possible to alternately overlap the image of the web page (or content) and the advertisement image at a predetermined time interval, etc., thereby the present invention is not limited.

According to an embodiment of the present invention, when overlapping an advertisement image on an image portion of the web page (or content), it is necessary to show an image corresponding to the web page (or content) first and then overlap the advertisement image. desirable.

Those skilled in the art to which the present invention pertains can use the method of overlapping the advertisement image to the image of the identified web page (or content). For example, a method of overlapping an advertisement image when a mouse is placed on an image, or a method of overlapping an advertisement image when an image of the web page (or content) is displayed on a screen by scrolling the web page (or content), etc. The method may be inferred, but the present invention includes all such inferable methods, and the present invention is not limited thereto.

According to an embodiment of the present invention, a method of overlapping an advertisement image on an image portion of the web page (or content) is merely an example, and various analogies may be applied as well as the above method. It is possible to use a combination of one or two or more overlapping advertisement images in an image portion of a web page (or content), and it is apparent that the present invention is not limited thereto.

According to the exemplary embodiment of the present invention, as the advertisement image is overlapped with the image of the web page (or the content) according to the various needs of the advertiser, the advertiser may enjoy a more satisfactory advertisement promotion effect.

According to the method of the present invention, as the advertisements overlap on the image of the web page (or content) in various ways, there is an effect of providing various interests to the user who uses the web page (or content).

Claims (6)

Information checking means for identifying an image area included in a web page (or content) source to be provided to the user; The advertisement image to be located in the image area included in the identified web page (or content) source in association with a predetermined storage medium (or database) that associates and stores predetermined advertisement image information and advertisement setting information. Image processing means for editing and overlapping with setting information; And And information transmitting means for transmitting a web page (or content) in which the advertisement image is overlapped to the user terminal. The method of claim 1, wherein the image processing means, Replace the image to be placed in the image area of the web page (or content) with an advertisement image, Or by reducing the overlapping image and the advertisement image entering the image area of the web page (or content), or by overlapping the image and the advertisement image entering the image area of the web page (or content) as translucent (or transparent). do or, Or setting an advertisement image providing time to enter an image area of the web page (or content) so that the advertisement overlaps after a predetermined time; Or setting at least one advertisement image to be provided in an image area of the web page (or content), and processing the overlapped advertisement image to disappear after a predetermined time and leaving only the existing image. system. Identifying an image area of a web page (or content) to present to the user; Extracting or identifying predetermined advertisement data to be exposed on the identified image area; And exposing the extracted or identified advertisement data on an image area of the web page (or content). The method of claim 3, wherein the extracting or identifying predetermined advertisement data to be exposed on the identified image area comprises: Extracting or checking an image of the web page (or content) or a title of the web page (or content) or a related keyword (or index word) corresponding to the content of the web page (or content); And extracting or confirming advertisement data corresponding to the extracted or identified related keyword (or index word) as advertisement data to be exposed on the image area. A computer-readable recording medium having recorded thereon a program for executing the method of claim 3 or 4. After extracting or confirming advertisement data to be exposed on an image area of a web page (or content) to be provided to a user, providing an advertisement exposing the extracted or confirmed advertisement data on an image area of the web page (or content). server.

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